Table of Contents
Lead finding, or using lead generation strategies to scout out prospective customers, is the process of using lead generation tools to strategically place your content marketing channels in a way that your target audience will see it.
Throughout this article, we will cover the following topics and more:
What lead generation is
How to generate leads for your business effectively
The best lead generation strategies that you should be using
The various lead generation tools available to you
How to find leads and bring them into your business
Read on to learn about lead finding, lead generation, and the various steps involved in the lead generation process.
What is Lead Generation?
Lead generation, sometimes referred to as lead finding, is the process of curating online content marketing towards your target audience in hopes of generating leads from potential customers.
In order to get high quality leads, you need to have a solid inbound lead generation process that involves creating intentional content that is centered around your product or service.
Successful lead generation is built upon lead generation marketing channels, especially your social media platforms, email marketing, and blogging articles.
Using lead management software is also very helpful, as the service helps you to nail down your target audience and curate content following the latest lead generation trends.
Generating consumer interest is just the beginning of the lead generation strategy you will have, so let’s dive a little deeper and talk about how best to generate leads for your business.
How Do I Generate Leads For My Business?
In a successful lead generation campaign, you need to make sure that your prospective customers are drawn in due to your product or service rather than an outside element.
This means that the most high quality leads come from content marketing that pertains to your business, as well as client testimonials and other items that paint your company in a good light.
When you generate leads, you’ll generally follow this structure:
Create content designed to appeal to business leads
Post this content on social media, a blogging site, or in an email thread
Bring your potential leads to a set landing page for cohesion purposes
Have your sales team begin speaking with these potential customers, answering any questions and leading them through your services
Convert leads from a product qualified lead to a sales qualified lead
Bring these warm leads through the sales pipeline and begin building a relationship with each potential client
Welcome these leads as paying customers!
Most of your lead generation will begin with your marketing team and end with your sales team.
A big piece of your lead generation strategy should be to always be striving for qualified leads and to improve lead quality as well.
You’ll learn something from every lead you obtain, so keep an open mind and be sure to always structure your content around what your business does and how your service is beneficial to these individuals.
The Best Lead Generation Strategies
When it comes to your lead generation campaign, you’ll want to be utilizing a variety of strategies daily to ensure your lead scoring will be as high as possible.
Here are some of the best lead generation strategies you can utilize daily:
Curate your content to appeal to your potential customers
Use online lead generation examples to structure your approach
Use search engine optimization in your written content
Focus on business growth and generating high quality leads
Build brand awareness through your content
Use lead management software to help with lead sourcing, lead information, and prospective leads
Strengthen your social media pages and the engagement within them
Since we already discussed what your marketing team and sales team should be doing to aid in the lead generation process, let’s talk a bit more about the lead management services and the options they provide for you and your business growth.
Lead Generation Tools
When it comes to lead generation tools, there is no better asset than a solid software venture that is designed specifically to boost your company lead generation.
Here is what your lead generation software can do for you:
Help structure your sales funnel to encourage smooth passage
Aid in B2B lead generation strategies through outreach and data collection
Help you start generating leads around the clock through automation
Attract potential customers with retargeted advertisements and content
Aid with acquiring leads through a lead magnet
Tracks the activity on your landing pages and social media sites
Helps you use search engines and your landing page effectively
When it comes to lead finding and the overall lead generation process, having a software that can work around the clock to aid your lead acquisition is truly invaluable.
Aside from software that is designed specifically for lead capture, there are a few other tools that you can use for the benefit of your lead gen.
Here are some other methods you can use to make lead generation work:
Social media sites
An Opt In form for inbound leads and outbound leads
A service platform designed to help with inbound lead generation
Each of these methods can use search engine optimization and other clickable links to help with tracking engagement, checking in on new leads, and ultimately helping to foster more leads in the process.
Take the time to do the research and find which methods will benefit you in your lead finding endeavors!
How Kennected Uses Lead Generation Strategyies
At Kennected, lead generation tools and strategies are extremely important and at the heart of what we do as a business.
Our clients are hardworking people, and we want to help them save time, energy, and money through our own lead generation strategy and tips.
Lead generation doesn’t have to consume you or your time.
Focus on obtaining quality leads and optimizing your lead scoring, and you’ll be in a great spot for your lead generation marketing.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.