Coaching events and webinars wouldn’t be complete without clients who are ready and willing to learn from your expertise. No matter what industry you are in, or what your specialization is, you need to find ways to land more coaching clients in order to expand your reach.
Social media platforms are perfect for this purpose. They can help coaches find the right audience and reach out to them.
But out of all the social networking sites that are popular these days, LinkedIn is undoubtedly the best one when it comes to finding new coaching clients. If you want to get more coaching clients on LinkedIn, you need to know how it works and why it is so effective. Here we will take a closer look at the benefits of LinkedIn and how coaches can make the most out of it.
Why LinkedIn is the Best Place to Land Coaching Clients
Many coaches maintain profiles on Facebook, Instagram, or even Twitter. They set up a LinkedIn account and then leave it alone to act as their online resume. That is how a lot of people use their LinkedIn accounts. But those who can see the value of this platform for lead generation and social marketing take a more active approach.
LinkedIn is too beneficial to be used passively. Since 2002, LinkedIn has been the best online platform for making professional connections. The keyword here is professional. Everyone on LinkedIn expects to connect with peers, colleagues, co-workers, acquaintances, and every other professional that they have worked with. No other social networking platform puts that much focus on professional connections.
This is why LinkedIn is such a great platform for finding new clients—and coaching clients. This powerful resource lets you engage and connect with prospective clients. It’s not just for finding new employers or employees. It is a marketing tool for businesses, and a great way to attract clients for free.
How to Reach Out to Ideal Clients on LinkedIn
When looking for ideal coaching clients on LinkedIn, you need to take care of the basics first. You need a profile that will attract your ideal clients, for example. It needs to be professional looking, and it needs to be clear from the beginning that you are a coach who specializes in this topic. Your profile needs to establish that you are a thought leader in your industry.
To do this you need to include all the appropriate information in your LinkedIn profile. It needs to be accessible, simple, direct, and informative. This means if someone is looking for a coach with experience in single parenting, for example, your profile needs to have the words “parenting coach” or “single parenting expert”. Using keywords will help your profile pop up in search results.
LinkedIn also has a lot of groups and communities that you can join. You need to join a group that fits your niche and then become an active contributor with quality content. This gives people the opportunity to see you and your work before they even get in touch. This builds your credibility and establishes you as a reliable coach.
Your first connections on LinkedIn should be people you trust and people who understand the value of the work you do. Connect with your friends, family members, and ex-colleagues to build your network on LinkedIn. Afterwards, you can slowly expand your reach.
It’s also a good idea to check out other coaches on LinkedIn to see what they are doing and get new ideas on how to improve your own techniques. Find out what kind of content they are posting and how they are engaging with other people.
Do not just focus on posting articles. Respond to other people’s posts as well as engage with them. Being proactive on LinkedIn can work wonders on your lead generation efforts.
Why Kennected Can Help You Scale Your Outreach
Of course, the tips mentioned above are the traditional ways of scaling your outreach on LinkedIn. It can be used by everyone on LinkedIn, and not just coaches. Nowadays, there are even more optimal ways to find coaching clients. Once you have the basics down, you can move towards optimizing your lead generation efforts.
This is achieved with the help of LinkedIn automation tools. These tools can save a lot of time and effort on your part by taking care of mundane and repetitive tasks, so that you can focus on coaching and engaging with prospects.
Kennected is the best LinkedIn automation tool out there, not only for coaches, but for anyone who wants to expand their network on LinkedIn.
Kennected simplifies the process of lead generation by automating your outreach, personalizing your follow-ups, and helping you build real relationships at scale. It creates a laser-accurate filter to help you find the ideal coaching clients so that your messages will reach the right people. It fine tunes your outreach efforts by using data, so that you can get in front of the right clients in no time. You wouldn’t have to waste countless hours on LinkedIn “spraying and praying” with your invitations.
Kennected finds new and highly qualified prospects for you. It is one of the best lead generation tools for a wide range of professionals because of its personalized approach.
Once you have found your target audience, Kennected’s personalized automated messages will help you reach out to them without feeling like spam. Even follow-up messages can be automated and personalized with Kennected.
Each Kennected campaign is designed to help customers reach their individual goals. It caters to each customer’s unique needs. This is what sets Kennected apart from other LinkedIn automation tools. Some parts of marketing and prospecting should not be automated: such as building real relationships.
When it comes to LinkedIn automation, Kennected is your best option. Visit https://kennected.org/ today to learn more.