LinkedIn is one of the best tools for marketers and business owners looking to boost their revenue by capitalizing on social media. Being the biggest platform for professionals online, LinkedIn offers many benefits for entrepreneurs, from generating leads to increasing brand awareness.
But if you’re not careful with your outreach efforts, you can violate LinkedIn’s policies and end up in the so-called “LinkedIn Jail”. LinkedIn Jail is just a term used to describe being suspended or restricted.
If you are connecting with more than 50 people per day and sending them the same spammy message, you may be in danger of getting flagged or even banned by LinkedIn. So learning proper LinkedIn etiquette, as well as safe outreach campaign strategies, will help you expand your network without putting your account in danger.
Marketers who are doing a lot of outreach on LinkedIn should always consider the safety of their account.
Your LinkedIn account may be in danger if you are sending too many connection requests while your acceptance rate remains low. Another thing is that if you don’t receive any replies to your messages, it may appear as if you are spamming other users.
LinkedIn automation tools that let you send too many connection requests at once may cause your account to look suspicious. Inappropriate and illegal activities are always being monitored by LinkedIn, and certain automation tools can make it seem like you are violating their rules. This doesn’t mean you should steer clear of automation tools entirely though. You just need to pick the right tools.
Here’s how you can safely reach your target audience on LinkedIn without ending up in LinkedIn Jail.
Connect With People You Know
If you’re only getting started on LinkedIn and you’re still setting up your network, make sure you only connect with people you know in real life. Connect with colleagues, friends, former classmates, family members, etc. You can’t grow your network if you don’t build one in the first place.
Stick with 1st degree, 2nd degree, and 3rd degree connections as much as possible. Either you know them personally, or you have mutual connections on LinkedIn. This will give you an excuse to send them a connection request, so that it’s not out of the blue.
Use LinkedIn’s recommendation list to find people you may know. You may find LinkedIn users who are from your university, school, industry, or company. With that in mind, LinkedIn can refine their recommendations if you optimize your profile and add all the relevant information they need. The more detailed your profile is, the better the recommendations.
You can also import your phone contacts and address book to look for other LinkedIn users you are connected with in real life. These people are the ones who are most likely to connect with you on LinkedIn.
Join and Participate in LinkedIn Groups
Now that you are ready to expand your LinkedIn network, it’s time to join LinkedIn Groups. This is a strategic way to meet new people on the social networking platform and find new leads.
Join groups that are related to your niche so you can meet your target audience. Actively participating in group discussions will help you become a familiar face in the community.
Comment on other people’s posts and start conversations with fellow group members. Ask questions and engage with people organically. Take your time and actually get to know the members of your group.
You can also post your own content to further cement your status as an industry leader. Start with smaller groups so you can stand out more easily. Work your way up and establish yourself as a thought leader.
Another benefit of LinkedIn Groups is that you can message other members even if you are not yet connected on LinkedIn. Once you’ve built enough familiarity, you can message your fellow group members and introduce yourself formally. This will make them more likely to accept your connection request and become part of your network.
Personalize Your Messages
When sending a connection request, always write a personalized note to go along with it. Give them a warm greeting and tell them why you want to connect with them. If you are connecting with someone you haven’t worked with before, tell them who you are, what you do, and what they can gain from you.
Give them a reason to accept your connection request. Remember that when people click “I don’t know this person” on LinkedIn, it’s the same as being marked as spam. Receive too many of this response and your account could get suspended.
When people interact online, they value authenticity. On the flip side, they hate being sold to. So instead of taking a sales-y approach, focus on building relationships instead. The more organic engagements you have, the safer your account will be.
Give Value through Content Marketing
Giving value upfront is a good way to convince people to connect with you. Even before they sign up for your services or buy your product, you are already giving them something of value.
Content marketing is effective because it demonstrates your value and shows that you know what you are doing. It also helps build trust. When people regularly see high quality posts from you, they will view you as an authority figure in your industry. It will make it easier to connect with them and have meaningful conversations.
Always create content that is relevant to your target audience’s interests. Talk about things they care about. Give them tips, tricks, and life hacks—things they can learn from and apply in their daily lives.
Try to get people to comment on your work. This will drive engagement and increase brand awareness. Ultimately, it’s all good for your LinkedIn profile.
Use Kennected to Automate Your LinkedIn Outreach Safely
Not all automation tools are safe—and some can get you in trouble. But Kennected is a LinkedIn automation tool that lets you run your outreach on autopilot without getting your account flagged.
Kennected uses data-rich filters to help you find your ideal audience on LinkedIn. You can then use Kennected to send them connection requests and follow ups automatically. The difference is that you can use Kennected to personalize your messages so they don’t look like spam.
Although your messages are being sent automatically, they are not sent in bulk. It only automates the process of sending connection requests, but it still works as though you were sending them yourself.
Kennected also lets you set up and schedule follow ups for when your prospects forget to respond. The follow ups will automatically stop after a set number of messages or when the person replies.
This automation tool is simply designed to take over repetitive and mundane tasks so you can reach more people at scale without spraying and praying on LinkedIn. You can focus on more important aspects of your job such as converting leads and improving your products.
Kennected proves that there is a safe way to automate your LinkedIn outreach. Book a demo with Kennected today to learn more!