LinkedIn is the best social networking platform for building business and professional relationships. It can help marketers, recruiters, business owners, job seekers and other professionals connect with people who can boost their career. The good news is that LinkedIn is free.
Just like other social media sites, you can use LinkedIn to expand your network, share content, establish your brand, and increase your revenue.
But for those who want to take it a step further, there is a premium version of LinkedIn that is available. LinkedIn Premium is suitable for those who want to get the most out of LinkedIn. But does it really help? And is LinkedIn Premium the right investment for you? Here we will take a closer look at the benefits of premium LinkedIn.
How Much Does LinkedIn Premium Cost?
First, let’s look at the prices. There are four different price tiers for LinkedIn Premium, and you can choose the one that suits your specific goals and needs.
Premium Career is the first tier, and it costs $29.99 a month. Premium Business costs $59.99 per month. The third tier is Sales Navigator, which costs $79.99 a month. The last tier is Recruiter Lite, which costs $119.95 per month, and as the name implies, is perfect for recruiters.
For all of these tiers, you can get a significant discount by paying annually instead of monthly. There may also be a sales tax, depending on where you live.
LinkedIn users can get a free trial of LinkedIn Premium for a month, so if you want to get a more accurate assessment of each tier, you can sign up for that. It should give you a good idea of how the features work and how you can use them to your advantage.
What will you get out of LinkedIn Premium?
LinkedIn is an amazing free service, but should you decide to go premium, it helps to know what you’re paying for. Each of the tiers offers different features. Some people treat LinkedIn Premium as another utility for their business or company.
The basic plan, Premium Career, offers five InMail messages per month, as well as helpful features like: applicant insight, resume creation using Resume Builder, and on-demand learning videos. You also get additional information on posted jobs, salary information, profile visitors, etc.
The InMail feature is one of the most important features on LinkedIn Premium. It lets you message people who are not a part of your LinkedIn network yet. This is perfect for contacting leads, and other important people that you want to connect with. Without InMail, you have to connect with your fellow LinkedIn user before you can send them a direct message. All of the tiers of LinkedIn Premium offer a set amount of InMail per month. Being able to message other users without having to connect with them first is a huge benefit.
Premium Career is aimed at job seekers, giving them the opportunity to reach out to recruiters and dream companies.
Premium Business gives you 15 InMail messages, advanced search filters, and unlimited searches in your extended network.
Sales Navigator, the third tier, gives you 20 InMail messages, as well as real-time insights on your leads. It also has a lead-builder tool. It is perfect for marketers and business owners who want to increase their revenue using LinkedIn.
Finally, LinkedIn Premium Recruiter Lite is for recruiters: it is great for finding highly qualified talents on LinkedIn. With 30 InMail messages, unlimited visibility of your extended network, candidate tracking features, and advanced search, you can easily find the best candidates for the job.
Does LinkedIn Premium Help?
LinkedIn Premium extends your reach by improving accessibility: both in terms of the people you can message and the information you can look at. For serious marketers and business managers, these metrics can provide crucial data that will help them make important decisions. Job seekers can also use LinkedIn Premium to take a more proactive approach when it comes to getting hired.
Another important feature that makes premium LinkedIn worth it is the ability to see who has viewed your profile. Knowing this piece of information opens up a number of possibilities for you, no matter what industry you are in. This is very useful for making valuable connections. It also helps you find leads.
Investing on LinkedIn is like investing in yourself. You are paying for the ability to expand your network in the world’s largest professional social networking site. If you think about it, it’s not about what LinkedIn Premium has to offer, but what you are planning to do with the additional features you are paying for. If the additional metrics, the InMail, and all the other features sound useful to you, then invest in LinkedIn Premium.
Use it the right way and LinkedIn can help you reach your career goals.