More and more marketers are shifting from traditional marketing strategies to digital marketing. And with social media becoming a key tool for B2B marketing and lead generation, it’s important to assess just how effective each social networking site is.
Today we are focusing on LinkedIn: the social networking site that is built around professional and business relationships. With a growing user base that now includes over 706 million members around the world, there’s no doubt that LinkedIn is one of the biggest social networking platforms. But is it a good marketing tool? Let’s take a closer look.
Is LinkedIn Good for Marketing?
LinkedIn is not just one of the biggest social media sites out there. It is also the biggest networking platform for professionals online. It acts like one giant networking event that anyone from anywhere in the world could attend.
It is perfect for job seekers, recruiters, business owners—and of course, marketers. Because of its large, growing user base, it is safe to invest in LinkedIn marketing efforts right now. But that’s not the only reason.
LinkedIn also allows you to build strong relationships, establish thought leadership, introduce your brand to a larger audience, generate leads, gain helpful insights via analytics, create your own community, and conduct market research. If you are a B2B marketer, you shouldn’t pass up on all the amazing opportunities LinkedIn can provide.
Build Your Reputation and Brand
As a social networking site, LinkedIn is perfect for bringing attention to your brand and improving your own reputation. It is your chance to increase your online presence and establish yourself as a thought leader in your industry.
Post high quality content on LinkedIn about topics that are relevant to your audience’s interests. This makes you a trustworthy resource. In the long run, it will help you convert leads more easily.
In between long form articles, post shorter status updates like questions, personal stories, inspiring quotes, thought-provoking sentiments, etc. This will help you keep your content calendar full while engaging with your audience on a regular basis.
Use LinkedIn to position yourself as an influencer. Provide value to your target audience before they even make a purchase. Give them information, tips, and hacks that will help them with their problems.
Leadership and influence go hand in hand, so use this platform to establish both. If you are a thought leader in your industry, your engagement will increase and so will your revenue.
Generate and Convert More Leads
LinkedIn is the best network if your goal is to generate leads. While other social media sites like Facebook and Twitter may have more users, it is the quality of leads that gives LinkedIn the edge.
LinkedIn users are in the business and career-building mindset, which is why the leads you get here are more valuable than the leads you get from other sites. LinkedIn members are more willing to connect, network, and build relationships.
On LinkedIn, customers and prospects are more likely to engage, post questions, and talk about their needs. By giving them the solutions they need, you can demonstrate your expertise, and you can initiate contact.
On top of all these benefits, LinkedIn marketing can also be automated with the right automation tools. Kennected offers a LinkedIn automation tool that can bring you a steady stream of leads, connections, and meetings. It puts you in front of your ideal customers so you don’t waste time spraying and praying online.
Kennected can also help you send personalized and automated messages so you can reach your target audience at scale. Book a demo with Kennected today to learn more!