What Is The Difference Between Klaviyo And MailChimp

Table of Contents

The main difference between Klaviyo and MailChimp is that Klaviyo comes at a higher cost, but also offers you more freedom within your marketing automation tools and channels.

In this article, we’ll compare all aspects of the Klaviyo vs MailChimp debate, as well as the following topics:

  • What SMS marketing is

  • What email marketing is

  • What the MailChimp software offers

  • How MailChimp works for SMS and email marketing

  • What the Klaviyo software offers

  • How Klaviyo works for your SMS and email marketing

  • The different marketing automation tools that each service provides

  • What predictive analytics are and if you should be paying attention to them

  • Klaviyo vs MailChimp: which is better?

Read on to learn all about Klaviyo, MailChimp’s marketing CRM, and the marketing platform that will work best for you and your business.

What is SMS Marketing?

SMS marketing is a method of mobile communication that allows a business to send text messages to their client base.

As a digital marketing platform, SMS marketing is a valuable asset for businesses when it comes to the ability to reach their customers quickly and effectively with short form content.

With just a few clicks, an SMS campaign page can reach several different marketing channels and be received by thousands of users, making this SMS messaging format a very attractive option for businesses.

Using marketing tools and software, SMS campaigns are designed for ease and accessibility, especially for the clients who are receiving your business text messages.

As an eCommerce platform, SMS messaging is a great way to foster client relationships and utilize the accessibility of the cell phone push notifications as well.

What is Email Marketing?

Like SMS marketing, email marketing software is designed to help you send mass emails from your business to your customers.

Using email marketing automation tools, email templates and email campaigns can be created to send long form content out to your client base.

The main difference between SMS and email marketing tools is that SMS is better suited for urgent information in short form content, and email marketing is better suited for less important long form content.

Both of these platforms are extremely important, and you can include “urgent” information in your email automation.

However, it is important to note that the open rates for text messages are much higher, 98% versus less than 30% for email threads, so if there is urgent information to be conveyed, SMS messaging is a more reliable way to deliver it.

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What Is MailChimp?

MailChimp is an eCommerce business that specializes in providing advanced segmentation for any marketing campaign your business would like to utilize.

With advanced automation capabilities, MailChimp features landing pages that help link your MailChimp account to any digital tools you may want to utilize, including an online store, the ability to create email templates, and customer data from basic analytics.

MailChimp users will have access to marketing tips from this eCommerce platform, as well as chat support with user feedback and data science.

With more marketing channels, including email support, phone support, and all the basic analytics, MailChimp is a great service to utilize when it comes to your marketing endeavors.

How Does MailChimp Aid My Marketing Campaigns?

Using marketing tools within the eCommerce business, MailChimp allows you to create a free account to first check out all the tools that it has to offer.

MailChimp offers many advanced features, including audience data, a free plan to help you navigate the pre built templates, and responsive email templates that you can use to structure your email marketing content.

Like other major e commerce platforms, MailChimp is designed to boost your SMS and email marketing platform to new heights with their software.

Just a few examples of this come from their automation features that are specific to your Mailchimp account, allowing you to access their e Commerce store and access automated workflows, your custom domain, and other unique feature for your marketing campaign.

When you are conducting online business thought your marketing tools, it is best to have a software that is easy to navigate and designed to help you, and MailChimp does a great job of being that kind of accessible marketing tool.

What is Klaviyo?

Like MailChimp, Klaviyo is a service designed to aid businesses in their marketing communications, whether those are SMS, email, or social media driven.

Klaviyo integrates seamlessly into your business software and provides a variety of functions created specifically to help with SMS marketing and email marketing automation.

Both Klaviyo and MailChimp are eCommerce businesses, meaning that they exist completely in the online sphere and dedicate themselves towards improving digital marketing and communication.

As eCommerce stores, it is important to have ease of use and accessibility at the forefront of an online store, and both Klaviyo and MailChimp perform this well.

The main difference between Klaviyo and MailChimp lies within the integrations Klaviyo has for its users and how Klaviyo uses these features to help you on your SMS and email journey.

Since Klaviyo is a more expensive service, it features more advanced segmentation and features for small businesses to use through a paid account.

The most highly coveted feature that Klaviyo utilizes alongside email automation is the predictive analytics that it provides using advanced software.

Before we get into the integrations Klaviyo offers, let’s first see how Klaviyo has been aiding SMS and email marketing for over a decade.

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How Does Klaviyo Help My SMS and Email Marketing?

Using customer data science and advanced automation, Klaviyo integrates input from both your SMS and emails and correspondence from elsewhere to create the most accurate data available for you.

Both MailChimp and Klaviyo can provide chat support and customer data, but the features Klaviyo have are more high level than the ones you receive from MailChimp.

Some of the Klaviyo features include:

  • Site tracking

  • Segmentation

  • 360 degree customer profiles and customer data

  • drag-and-drop email designs

  • ROI-based reporting

In addition to these features, Klaviyo also offers the basics: email support, signup forms, a free plan, and email automation to help with all things email marketing.

Since Klaviyo is a more expensive service than other eCommerce merchants, it is crucial that they bring something bigger and better to the table when it comes to SMS and email marketing.

These features, coupled with the full eCommerce store and the great customer lifetime value, making Klaviyo a great option for sending out email and SMS.

What are Predictive Analytics?

Several eCommerce stores like Klaviyo feature something called predictive analytics, which is a method of utilizing pre existing data science to help anticipate and predict certain events in the digital sphere.

How important is this function to your business?

When it comes to the Klaviyo vs MailChimp debate, the predictive analytics feature may be the tie breaker.

These metrics not only help you create the best content possible, it will also aid you in guiding your future content using the predicted customer lifetime value and other abstract statistics.

When eCommerce merchants like Klaviyo use this service, they are giving you an edge over other platforms and allowing you to structure your SMS in the best way possible for the purposes of your business.

Klaviyo Vs MailChimp: Which is Better?

Ultimately, it is up to you to decide which is better for your business.

Some of the benefits for MailChimp include:

  • A free plan to help you get started

  • Email automation to guide your emails

  • Access to multiple marketing channels

  • Automated workflows and marketing tips

MailChimp’s marketing CRM is designed for usability, accessibility, and reliability, and it achieves all of these items in every way.

When you compare Klaviyo to MailChimp, you can see all of the Klaviyo features in full:

  • Predictive analytics

  • A distinct campaign page for organizational purposes

  • Up to date audience data

  • Automation features designed to help improve your open rates

  • The usage of data science to constantly strive for improvement

Both Klaviyo and MailChimp are great choices for SMS providers.

While MailChimp offers a variety of functions in a great price point, it falls short on the areas of delivering reliable metrics to its users.

Klaviyo has an extensive list of benefits, but is also pricier than the average provider, so both MailChimp and Klaviyo have their pros and cons.

When it comes to Klaviyo Vs MailChimp, there is no clear winner.

It is up to you to decide which service would benefit you based on what you want to accomplish and the marketing needs of your business.

How Kennected Uses SMS Marketing Campaigns

At Kennected, we have used SMS and email campaigns to boost the success of our business behind the scenes for a while now.

It is important to us to have reliable software like Klaviyo and MailChimp in order to deliver information to our clients in a safe and protected way.

No matter which provider you choose, SMS and email are two very valuable assets, so be sure to constantly strive for improvement in these areas for your business!

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Hop-On The Kennected Train

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