Kennected VS. Sales Navigator: What Is The Difference?

Lead generation is a long and tedious process. It takes patience, time, effort, and dedication. But once it works out, it turns into a constant stream of sales.

However, before a business owner can turn leads into paying customers, they need to work hard for it. And this means maximizing all lead generation efforts by using the right tools and tricks that are available at your disposal.

Luckily, there are many wonderful online tools that can help business owners get ahead of the competition. LinkedIn, for example, is a great platform for prospecting, lead generation, and more. After all, it is the largest social networking site where all the world’s professionals can be found. If there is one website out there that is perfect for lead generation, it would definitely be LinkedIn.

LinkedIn comes with its own Sales Navigator—a tool that can optimize lead generation efforts. But some users prefer using Kennected. So the question now is: what’s the difference?

Knowing which tools to use when is one of the best ways users can get the most out of this software. Here we take a closer look at each tool.


Kennected is mainly focused on automated messages. This helps make lead generation simpler. Kennected users can upload CSV to define their target audience and then use the same search query for the process of automation.

With this online tool, users can set up an invite message to be sent to prospects. Kennected lets users create personalized messages with placeholders and send up to 100 new invitations.

Even the follow-up phase can be automated with Kennected. Users can set up follow up messages by adding an automated follow-up the cadence. This is for prospects that connected but have not responded. Business owners can set up to six follow up messages for each person.

What makes Kennected so great is that it personalizes automated messages. This means users can reach out to a wide audience without appearing like a spam email. Messages feel more authentic and are therefore more likely to receive an actual response.

Kennected also lets users sync prospects to HubSpot. They can sync LinkedIn profiles to HubSpot for easy lead nurturing and management. All messages on LinkedIn also gets logged as an activity automatically.

Connection requests and follow-ups are personalized as if users were sending them manually. It also has a Blacklist functionality to avoid sending the request to people who are already being contacted. The online tool has many functions worth exploring.

Other helpful features include reply detection, teamwork security, response tracking, and acceptance tracking. This helps optimizes lead generation so that messages are not sent repeatedly and end up annoying the leads.

Kennected helps automate messages in a way that still feels organic. It lets users send connection requests and follow-ups so that they can focus on other aspects of their business that demands their energy.

LinkedIn Sales Navigator

The LinkedIn Sales Navigator is actually pretty different from Kennected in a lot of ways. It is an advanced sales tool that helps nurture customer relationships on the network. It also helps enhance sales performance and boost profits.

The Sales Navigator tool allows users to reach the right kind of customers by using the search and filter features. With actionable information and insights, users can find a deeper understanding of leads and prospects.

Lead generation needs to feel personal, to some degree. And only with the right amount of information can a user engage with a lead in a way that feels proper.

LinkedIn’s Sales Navigator includes features such as InMail messages, lead recommendations, CRM integration, real-time sales updates, notes & tags, TeamLink, PointDrive Presentations, and more.


These two online tools are very different in terms of their functionality. LinkedIn’s Sales Navigator helps provide information on leads, and also helps users stay organized. On the other hand, Kennected is an automation tool that makes messaging easier so that users can create real conversations with leads that respond.

To get the best results, it is important to use these two tools at the same time and get the most out of them. These tools save lots of time and energy. Visit today to learn more about how you can optimize your lead generation efforts.

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