Karla Ortiz: Latinx Female Representation In Music

Workplaces are getting more diverse & inclusive, but entrepreneurs need to make changes. 

Zippia, for example, reports 17.4% Hispanic or Latino founders. Despite that low number, Latinx companies raised $1.03 billion from 2018 to 2019. 

Latinx women continue to break barriers while leaving a legacy.

Karla Ortiz is the founder of Monark Entertainment, which develops relatable narratives, digital marketing campaigns, and advertising strategies that drive consumer engagement & artist longevity. 

She’s worked with Rihanna, Kanye West, Mary J. Blige, Sarah McLachlan, and Rod Stewart. 

She spearheaded one of TikTok’s most successful challenges with over 530 million views of Dwyane Johnson’s historic rap debut on TechN9ne’s Face Off track, 100 million views on Spotify, & over 1 billion views of the hashtag.

Here is what the article states –

“In the interview, the executive vice president asked her what the next generation of music was going to be. Her answer about the reggaeton genre and why the label should sign artists such as Daddy Yankee landed her the job. She supported the national marketing director in charge of the wholly owned Latin labels part of Universal in her new role. She worked her way up to head of digital marketing under Verve Music Group.

After 11 years, she decided to expand her marketing prowess in a completely different industry, consumer packaged goods (CPG). In 2016, she joined the Munchkin team. Ortiz developed and led strategic digital marketing and branding plans that drove an annual revenue of $300 million for the company’s innovative baby and toddler product line across more than ten categories. She helped expand its footprint through digital strategy and also drove connectivity with Latina mothers in the United States, considering that 1 in 4 babies born was to a Latina woman.”

Read the full story here

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