Because of its highly competitive and constantly evolving nature, SEO is easily one of the busiest industries in the world. Finding SEO clients is a challenging endeavor. But there are tools available online that will help you keep up with and even get ahead of the competition.
Not every company can be at the top—so most businesses rely on advertising projects to get their name out. But the return on investment isn’t always great. It can even lead to major financial downfalls if you are not organized in your approach. This is why you need to find effective alternatives that will complement your current marketing strategies.
Today we’re talking about how SEO companies can use social networking sites, particularly LinkedIn, to find more leads and get more clients.
How to Use LinkedIn to Sign More SEO Clients
To sign more SEO clients, you need to be resourceful and use the different channels that are available to you. There are many promotional channels out there—and social networking sites are one of the best. Nowadays, everyone is online, and you need to take advantage of that. All your leads and prospects are online.
LinkedIn is the best platform for lead generation because it helps you connect with the clients you want to work for. Actively using LinkedIn will help you drive traffic to your business, promote your brand, expand your customer base, and increase your revenue.
First things first, you need to optimize your LinkedIn profile to make sure it has all the information prospects need. You want your profile visitors to know exactly who you are and what your company does. Even if they don’t end up working with you, they can still refer you to people who are in need of your services.
According to LinkedIn, profiles that are 100 percent complete are 40 times more likely to be found in a LinkedIn search. Set up your profile for success by making sure you have all your info, content, and credentials accessible.
With over 675 million users across 200 countries, LinkedIn is the biggest platform for professionals online. Simply put, it is where all business owners, professionals, corporate decision makers, and CEOs are hanging out. While social networking sites like Facebook and Twitter have more users, LinkedIn is valuable for marketers because it is focused on building professional and business relationships.
LinkedIn is full of leads and prospects who are ready to do business. In fact, LinkedIn is 277 percent more effective than Facebook and Twitter when it comes to generating leads. You can even compare LinkedIn to a large scale business networking event: it has a large pool of prospective customers and business partners—all you need to do is tap into this resource.
Because it is a digital platform, you can even automate certain tasks on LinkedIn that are taking up too much of your time. Manual prospecting, for example, is a thing of the past. You can use Kennected, a LinkedIn automation tool, to easily find your preferred clients and automatically reach out to them. All you have to do is define your target audience.
Reach Out with Value before Pitching SEO Services
Another reason why you should actively use LinkedIn for SEO lead generation is because it is a great way to distribute your content to a wider audience. Aside from setting up a profile and waiting for the leads to come to you, you can attract the attention of prospects by publishing high quality content.
By posting articles, press releases, videos, blog posts, and images that are relevant to your target audience’s interests, you can establish yourself as a thought leader in your industry. It helps you demonstrate your company’s value before you even pitch your SEO services. It builds trust and allows you to create stronger relationships with your network.
To take your LinkedIn outreach to the next level, use Kennected. This automation tool uses LinkedIn’s data-rich filters to bring you the most qualified leads. Kennected gives you a steady stream of connections, sales, and appointments so that you can generate leads at scale. This helps you save time so that you can focus on more important tasks. Once you’ve found your ideal clients, you can use Kennected to set up and schedule personalized automated messages. Book a demo with Kennected today to learn more!