Becoming one of the most popular people on LinkedIn has its perks. You get free publicity from LinkedIn, you reach more people with your content, and you naturally enjoy more sales. But because of LinkedIn’s professional nature, it’s hard to actually become an influencer on this social networking site.
It takes time and lots of patience to achieve this status, but there are ways to improve your odds of success. Here we discuss some of the strategies you can use to become LinkedIn famous.
How to Become Famous on LinkedIn
Becoming LinkedIn famous is a big deal for most professionals because this platform is only growing more popular every year. LinkedIn has more than 675 million users across 200 countries. If you can become an influencer here, you can improve your career, make more connections, and leave a bigger impact in your industry.
LinkedIn may not be as big as Facebook, Twitter, and Instagram, but the fact that it caters specifically to professionals means that it is way more valuable than those other social networking sites. LinkedIn is full of leads and prospects that are ready to do business.
In fact, 80 percent of B2B leads come from LinkedIn—and that is the highest for any social platform.
You need to keep in mind that achieving influencer status is all about building your own community. It’s all about highlighting your brand and letting it shine. Your goal is to gain the trust of other LinkedIn users by proving your company’s value.
Identify Your Goals
The first step towards becoming a LinkedIn influencer is identifying your goals and objectives. Trying to become LinkedIn famous would feel like an endless journey if you don’t first define your goals. What are you trying to achieve and why do you want to be LinkedIn famous?
Do you want more people to follow your LinkedIn page or do you want them to visit your website? Make a list of all the possible goals you can achieve through gaining influencer status on LinkedIn. Once you’ve selected the goals that will benefit your career in the long term, it will be easier to build your strategy around them.
Invest in a Professional Profile Photo
Before you can become LinkedIn famous, you need to optimize your profile or your page. You want people to visit your page, and you also want them to get a clear idea of who you are and what you can do. One simple way to upgrade your LinkedIn page is by adding a professional headshot.
When people click on your profile, they don’t want to see a blank photo with no information. Your photo is going to be their first impression of you. Make sure you give the camera a nice and natural smile. Some people think that because LinkedIn is a professional website they need to look serious. But the truth is, people are more likely to follow you and work with you if you have a friendly or approachable vibe.
Upgrade Your Headline
Your profile views are going to increase significantly once you discard your default headline and replace it with a better one. Use the headline to describe your brand’s value instead of just posting what you do for a living.
Tell your profile visitors how you can help them find their dream job or find more customers, instead of saying you are a career coach or a marketing expert. This way, you are talking less about yourself and more about your target audience’s needs.
An effective headline may even help you get more referrals in the long run, as more people visit your profile and read it.
Publish High Quality Content on LinkedIn
Publishing content on LinkedIn is the best way to establish yourself as a thought leader in your industry. You want to build a community of people who trust you and rely on your knowledge. Post high quality articles, videos, and images that will attract their attention and give them helpful information.
Try to post consistently so you can maintain an active presence on LinkedIn. You don’t have to post original content all of the time. You can also share posts from credible sources that are relevant to your audience’s interests.
Videos, in particular, are the most engaging type of content because it is highly shareable, informative, and interesting.
Focus on Networking
Even though LinkedIn is a professional platform, it is still a social networking site, and you shouldn’t disregard that. To become a LinkedIn influencer, you need to socialize with other people. Engage with your network as well as everyone who comments on your posts. You can even take it a step further and comment on your followers’ posts to drive more conversations.
On any social media platform, it’s not all about getting attention—it’s also about giving attention to other people. That is how you build a community. Make time to comment on posts from other influencers.
If you build relationships based on trust, you can expect much better results. It won’t be long before your follower list starts growing.
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