Instapage Review: Landing Page Software Builder


There are many options for landing page software that you can use to build pages that convert. You need effective landing pages if you want to capture visitors’ information while also directing them towards the next stage of your sales funnel. This is especially important if you are prospecting on LinkedIn since it is full of highly qualified leads.

As you may already know, building eye-catching and conversion-driven landing pages yourself is time-consuming. That’s why landing page software builders have become more and more popular over time.

Here we will be taking a look at one particular software that is considered one of the best tools out there: Instapage. But is it really worth your time and investment? Let’s take a closer look at what this landing page builder could do.

Is Instapage the Best Landing Page Builder?

There are plenty of contenders for the title of “best landing page builder”, and Instapage is definitely one of them. But at the end of the day, it’s all about what features you need to reach your particular goals.

Instapage is one of the easiest landing page software to use. Its drag and drop functionality helps users save time and energy. It is named “Instapage” for a reason. You can create and publish a landing page almost instantly with this builder.

You can pick from their library of over 200 landing page templates and then customize them according to your goals, whether it is lead generation or app downloads. No need to learn how to code. The drag and drop functionality makes it super intuitive.

While some page builders limit your elements to a column and row-based layout or even a grid layout, Instapage lets you drag these elements freely and move them anywhere on the page. You can even set them on top of each other. This gives a lot of design freedom that users will appreciate. That said, it does give you markers and grids to help you line up your page elements.

If you want to start building effective landing pages to generate more leads, this is a good software to start with. The biggest con when it comes to Instapage is that it is on the pricier side compared to other software. We will discuss its pricing later on.

But for now, here’s what you can expect from Instapage.

This landing page builder is hosted in the cloud and has everything marketers need to start creating and publishing their very own landing pages—no matter what the goal is. No need for any coding experience or design skills either. Instapage is designed to simplify the whole process for you.

Since Instapage uses a hosted system, you can use your account to create different landing pages for different projects or websites.

On Instapage, you get plenty of customizable templates to work with, meaning you never have to start from scratch and struggle for inspiration ever again. Of course there’s also the option to start with a blank canvas, but editing the existing templates is more efficient.

You can search these templates by category, which makes it easier to find landing pages for signup forms, app downloads, product sales, and event registrations.

Instapage Features

Aside from landing pages, Instapage also lets you create forms, which can help you convert more leads once they are in your landing page. Lead gen forms can encourage people to take action on the page, which brings them closer to conversion.

Instapage has features that give you plenty of visitor data so you can adjust and improve your landing pages according to their behavior. It has a built-in heatmap tool that shows you what visitors are doing while viewing your pages, such as how far they are scrolling and where they have been clicking. You can even tell which buttons aren’t getting clicked on. This feature should help you reveal potential problem areas in your landing page that you can change accordingly. Take note that this is only accessible via the Instapage Enterprise plan.

This software has some impressive features for tracking and reporting thanks to its built-in analytics and A/B testing tools. Easily find out what works and what doesn’t. You can then optimize these pages to get even better results.

Instapage also has a nice selection of widgets that you can quickly add to your custom landing pages. You can add videos, buttons, images, and also the lead gen forms we mentioned earlier.

It has a good amount of integrations including WordPress and other services, via Zapier.

Another feature worth mentioning is Instapage’s Instablocks. This is a time-saving feature for marketers who want to create multiple landing pages. It allows you to build a library of reusable assets—also known as blocks—that you can put into any landing page so you don’t have to arrange everything from scratch. Create custom blocks so you can reuse them in multiple landing pages.

Instapage also has customizable templates for these Instablocks. You can use them to make testimonial blocks, calls to action, headers, footers, etc.

There’s also the option to update an Instablock within your library and then apply those changes to every instance of that block in your published pages automatically. However, this option is limited to users of the Instapage Enterprise plan, which is more expensive than the Business plan.

Once you’re done creating your landing page, you are ready to publish it. Instapage gives you three options for publishing your landing pages. You may publish it on your own domain, publish on a WordPress website, or publish it on a Drupal website.

Instapage Pricing

Instapage has two pricing options: a Business plan and an Enterprise plan. If you’re still undecided, there’s a free 14-day trial. You have to give your payment details for the trial, but it’s easy to cancel—just make sure you do it before you are billed.

The Business plan costs $199 a month. If you choose to pay annually, it requires an upfront payment of $1,788, but you do save 25 percent compared with paying for Instapage monthly. It basically costs $149 a month if you pay annually.

The Enterprise plan has no specific price and will be customized based on your specific needs. You have to call their sales team so you can set your Instapage plan and then they will come up with the pricing based on your requirements.

Both pricing tiers will give you the landing page builder, templates, design reviews, Instablocks, conversion analytics, A/B testing, Dynamic Text Replacement, SSL encryption, Postclick Score, AdMap, Zapier integration, HubSpot integration, AMP pages, and zero conversion limits.

But there are features that are only available through the Enterprise plan such as: Salesforce integration, Marketo integration, custom integrations, editable global blocks, 1:1 ad-to-page personalization, heatmaps, multi-step forms, custom fonts, SSO (single sign-on), direct lead-bypass, audit logs, page migration, and conversion consulting.

Instapage has plenty of good features that can make life easier for marketers who need to build multiple landing pages within a short period of time. You can launch products at a steady page and not worry about whether there’s a landing page for it or not. Try it for free for 14 days and see if it’s the right fit for you.

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