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Some of the best ways to increase your lead generation from your website is to include relevant content, frequent calls to action, mobile friendly landing pages, and a focus on generating leads within your target audience.
Throughout this article, we’ll cover the following topics:
What lead generation is
How to generate leads from your website visitors
How website visitors can get you more leads
The best ways to turn your website pages into a lead generation machine
Read on to learn all about how your website can generate more leads for your business with some intentionality and the inclusion of just a few key elements.
What is Lead Generation?
The lead generation process involves content marketing that is geared toward your potential customers with the intention of attracting high quality leads.
This process involves posting valuable content onto your various social media platforms with the hope that a prospective customer will interact with it and be brought to your website pages as a result.
While your website is not a key step in the lead generation process, it can be helpful to direct your leads to a specific landing page, especially in the early stages of the lead generation cycle.
The goal of your lead generation strategy should be to provide potential clients with all of the necessary information they might need about becoming a paying customer, so having a well organized and detailed website is a great way to provide this.
Have each blog post include links to a lead generation page, include search engine optimization within written content marketing, and include a call to action that leads to your website whenever possible.
Constantly be thinking of ways to demonstrate value in your advertising and lead your prospective customers towards your website.
Your lead generation efforts will thank you!
How Do I Generate Leads From My Website?
Since your website is essentially a content hub for your business, you can generate leads directly from within your designated landing pages.
Here are several ways that leads can be generated from your company website:
Include a live chat tool for answering questions and accessibility
Have an attractive home page with social proof included
Post both existing content and quality content within your landing pages
Include a free quote
Include blog posts in a landing page
Feature testimonials from existing customers
Make your site friendly for mobile devices
Include clickable links to expand your marketing strategy
The best way to make your site a lead generating machine is to make your web design both cohesive and informative for website visitors.
Ideally, these new leads will transition from your website into a sales funnel, which would indicate that they are ready to embark on the next step of the lead conversion process.
High converting websites with the most traffic will include content marketing and contact details to increase the likelihood of this transition, since these leads will notice the attractiveness of your services as illustrated on your site and be inclined to learn more.
Focus on your lead conversion rate throughout your website through the above items.
Above all else, make sure to emphasize the value of your services on your site!
Do Website Visitors Get Me More Leads?
Yes, your leads that find themselves on your website will help to get you more leads.
How does this process work?
Let’s outline exactly how potential leads on your website help with further lead generation:
Help demonstrate the efficacy of your lead nurturing
Illustrates the conversion rate
Click through rates will improve
Data may inspire a content upgrade
You’ll see if you are obtaining enough leads from your content marketing
Gauge the efficacy of your buyer journey through website traveling
Get more conversions through pop ups
See how many visitors go to your contact page and leave their phone number
Expand your SMS and email marketing lists
Not everyone who visits your site will aid in this process, but the click throughs and improved numbers you’ll see on your website will help your lead generation.
Having your website feature lots of quality content and information about your business may seem like a no brainer, but it is very important to include these items to aid with traffic and appealing to potential customers.
Make sure your landing pages are well organized and flow well from one to the next.
This flow will encourage users to navigate between your pages, helping them learn more and helping improve your click throughs as well.
How To Turn Your Website Into a Lead Generation Machine
As the first place your leads will learn vital information about your business and product, your website needs to be carefully crafted with intentionality and purpose.
Here are the best ways to optimize your lead generation website design:
Include blurbs about the sales team
Feature social proof and valuable content on each landing page
Add forms to serve as opt ins
Feature simple tips for getting started with your services
Have a quote from a real person that uses your services
Minimize white space
Cater your content towards your “best customers”
Focus on lead nurturing
Include calls to action frequently
Make sure each landing page has a distinct point and purpose
Since your website is preparing your leads for the sales funnel, make sure that it is inviting, informational, and visually appealing.
Calls to action will aid in the lead generation process, as well as clear and cohesive organization of your landing pages.
Use the best tools possible to make your website as helpful as it can be for your business lead generation.
How Kennected Uses Lead Generation Websites
Here at Kennected, our mission is to help businesses improve their own lead generation through our software and techniques.
We want our clients to feel that their lead generation efforts are truly working, and we aim to inform each client about lead generation and how this service can be extremely impactful for a variety of reasons.
Ensuring that your company website is solid and supports your lead generation is key towards improving your overall strategy.
Remember to always be thinking about your leads and how to facilitate lead generation within each facet of your website.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.