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Increasing your lead generation means that you are more effectively reaching your target audience, generating more leads, and using your lead generation campaign to boost your business growth.
Throughout this article, we’ll cover the following topics:
What lead generation is
How to generate leads and continue to improve your strategy
The best lead generation tools that you can use
Good lead generation strategies to help with generating leads
Read on to learn about all things lead generation, and how you can reach your full potential with the service.
What is Lead Generation?
Lead generation is the process of creating content geared specifically to attract potential customers, or high quality leads.
The lead generation process is rooted in the attraction of qualified leads, which can ideally be converted into paying customers at the conclusion of your lead generation strategy.
Currently, there are quite a few ways that you can reach your potential customers through a successful lead generation campaign:
Attract leads through social media sites
Use lead generation marketing to enhance online lead generation
Structure your content to serve as a lead magnet
Improve lead quality through lead generation tips
Expand your digital marketing approach
Speak with existing customers to gather testimonials and other valuable feedback
Employ lead management software to help widen your inbound leads
Focus your attention on promoting your product or service
The main goal of your lead generation should be to create valuable content that draws in leads, then allowing your sales team to convert leads into paying customers.
Now that we know a little bit more about the inbound lead generation process, let’s get into the lead generation campaigns you should be launching and utilizing everyday.
How Should I Generate Leads?
When it comes to generating leads, there are a few items that you should always be considering at every stage in the lead generation process.
Your content marketing will play an enormous role in obtaining high quality leads, so be sure to take the time to center your content around the lead generation purpose.
You ideally will have several lead generation channels, which are outlined below:
Social media platforms
A solid and comprehensive marketing strategy
Landing pages for lead nurturing
A sales pipeline or sales funnel for lead scoring
Search engine optimization within your content marketing
Following lead generation trends to get new leads
Once you have obtained some warm leads, you can then begin the process of converting this lead into a sales qualified lead, meaning that this individual is now ready to learn more about your business through your sales team.
When it comes to increasing your lead generation, the main item you should focus on is your product or service.
Whether your content is being posted on social media or promoted through another online medium, your product or service should be at the center of your messaging.
Let’s review the tools and software available to you to aid in your lead generation goals.
What are the Lead Generation Tools I Can Use?
Aside from social media sites, there are a lot of mediums you can use for lead generation purposes.
Here are some of the best lead generation tools you can use:
Software that specializes in generating leads
Partnering with a company that helps you with your lead generation strategy
Using SMS to promote your services
Email marketing and threads
A weekly newsletter
Content marketing through your sales teams and other lead gen tools
Your lead generation will be strengthened by each and every one of these tools, so be sure to explore each in turn and assess which will be most beneficial to you and your business.
Make sure that your targeted leads are being undergoing lead capture, and that all the leads are being properly handled by your sales team.
All of these items combined help make lead generation important and useful, so be sure to utilize the above platforms and tips to optimize your lead quality.
How Kennected Uses Lead Generation Tools
Here at Kennected, lead generation is at the center of what we do and the service we aim to provide for our own clients.
Generating consumer interest through a quality lead is extremely important, and we strive to keep such leads from escaping and rather convert them into paying customers.
Always be thinking of the clients, and your lead generation will improve before you know it!
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.