Social media marketing is now one of the most valuable tools for small businesses. There are plenty of channels online that you can use to grow your coaching business. The key is to know where your target audience is hanging out online.
If your target audience is on Instagram, then you should put more focus on this social networking platform. Instagram is primarily a photo-sharing site where people could express their love for photography, art, fashion, nature, and just about anything in between.
For coaches, Instagram can be a way to attract more clients and scale their business. Marketing through Instagram has a lot of benefits. For starters, it is a free and easy way to reach your target audience directly. It can also help you grow your influence by letting you increase your followers over time.
With a great Instagram profile, you can boost your coaching business and attract more leads. Here we will talk about how you can use Instagram to attract more coaching clients.
Use Instagram to Attract More Coaching Clients
Instagram is a purely visual medium. That’s why you need to post high quality content that resonates with your target audience. You have to step up your content game if you want to make Instagram work for you.
It’s not just about posting pictures that are visually appealing. It is also important to post content that relates to your audience’s interests. Post images that are related to your niche and add more details in the caption.
Optimize Your Content
To ensure that people are going to see your Instagram posts, you need to add relevant hashtags. Don’t just go for the popular hashtags like #art or #photography, because those hashtags are constantly getting updated and your post will get lost in the sea of new content.
Instead, you want to be as specific as possible. By using specific hashtags, you can attract the attention of people who are looking at those exact trends. There will be fewer posts to compete with for your target audience’s attention.
Research your hashtags so you can optimize them and choose the 30 best ones to include in each post. Instagram lets you add up to 30 hashtags per post, so if you want to maximize your reach, you should use all 30.
When writing your captions, don’t forget to add a call to action. Each post you create on Instagram should have a specific purpose: do you want more people to follow you? Do you want them to visit your website? Do you want them to sign up for your programs? Use call to actions to make it clear what you want your audience to do. By including a simple call to action at the end of each post, you can increase your conversion rate and turn more followers into clients.
Instagram is also the perfect place to develop and show off your brand. The most successful Instagram profiles are those with an easily recognizable brand. Use your logo, your color scheme, or your captions to stand out from your competition and establish your identity. This way, people can look at one picture and instantly know you were the one who posted it.
Develop your signature brand, refine it, and apply it to every single Instagram post. If people like what they see, they will stick around.
Use Instagram Stories and IG TV
Most social networking platforms now offer Stories. These are content that only stick around for 24 hours after being posted. They are short, easy to make, and easy to digest. This means they are perfect for when you want to post something on Instagram but don’t want it to clog up your profile.
Instagram Stories disappear after 24 hours. Influencers use it to keep people up to date on their daily routines, meals, and activities. But as a coach, your IG Stories need to have a purpose. You can use this to post about your programs and invite more prospects to your coaching business.
IG Stories need to be engaging. You can ask a question, start a poll, or even make a quiz. This should help introduce some variety to your content calendar. Think outside the box and engage with your followers in a new way.
On that note, you should also try using IG TV. These are long-form videos similar to the ones being posted on YouTube. This is yet another way for you to connect with your audience and engage with them on Instagram. IG TV may take a bit more effort compared to regular Instagram posts and stories, but they can be worth the effort.
Instagram is a great social networking platform for building your community one follower at a time. High quality photos can establish your position as a thought leader in your industry and a trustworthy coach. It’s a platform that encourages creativity and branding. Use it to find people who are interested in your niche and what you have to offer.