LinkedIn Automation, Messaging & Outreach Tool – Kennected

Hyperautomation | AI, ML & RPA

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In their Strategic Technology Trends for 2020 report, Gartner mentioned Hyperautomation and it has gained a lot more traction since then. In fact, businesses are beginning to consider how hyperautomation can benefit them.

Most people are familiar with the term automation, but are unsure about how it is different from hyperautomation. If you want to reap the benefits of hyperautomation, you should first understand what it is and what it does.

In this context, automation refers to automatic functions performed within computers, rather than machines or robots in factories. Automation tools are designed to help users save time and energy by accomplishing tasks automatically. They allow processes to be completed faster and more efficiently. If you like completing tasks accurately and without having to lift a finger, automation is the solution for you.

Automation boosts your productivity while lowering costs. Any business that wants to get ahead of the competition should consider using it. And since most businesses want that, automation has become very popular.

Hyperautomation takes this to a whole new level. We can consider it an expansion of automation, adding another layer of advanced technology into the mix. While the concept itself is not new, the term “hyperautomation” was coined in Gartner’s Strategic Technology Trends for 2020.

According to Gartner, “hyperautomation deals with the application of advanced technologies, including artificial intelligence (AI) and machine learning (ML), to increasingly automate processes and augment humans. Hyperautomation extends across a range of tools that can be automated, but also refers to the sophistication of the automation (i.e., discover, analyze, design, automate, measure, monitor, reassess.)”

With hyperautomation, you can accomplish even more than you normally would with regular automation. Here we will be taking a closer look at hyperautomation: its benefits, its uses, as well as some examples.

What is Hyperautomation & How to Win with It

Hyperautomation is automation taken to the next level. It is a business-driven approach that allows your company to automate as many IT and business processes as possible. Using hyperautomation involves using a lot of different tools, technologies, and platforms. This includes artificial intelligence or AI, machine learning, robotic process automation or RPA, business process management or BPM, intelligent business process management suits or IBPMs, integration platform as a service or iPaaS, and event-driven software architecture.

If automation seeks to optimize individual processes and tasks, hyperautomation goes beyond that by connecting various tools. It can handle nearly any tedious task that you need to accomplish to run your business smoothly.

For example, RPA has become an incredibly popular way of automating individual processes without the need for specialized development skills. However, RPA solutions are difficult to deploy and maintain at scale. This is why organizations no longer automate processes in isolation. Instead, they use hyperautomation to automate everything at once. Doing so allows them to integrate, automate, and manage complicated workflows across multiple silos of data and systems at scale.

Hyperautomation can discover business processes that need automating and then create bots to automate them. It’s easy to see the appeal of hyperautomation. It’s no surprise that this is considered one of the top technology trends at the moment.

With hyperautomation, you can use everything from machine learning to artificial intelligence and have them all working together to accomplish complicated business processes. Just think of how much time you are going to save by using this strategy. It will give your business a complete digital transformation.

To be successful in terms of hyperautomation, your company needs to bring everything together: from API management to AI. But before you can do this, you first need to understand how hyperautomation works.

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How Does Hyperautomation Work?

Hyperautomation focuses on broader systems and adding more intelligence instead of just a single tool. The goal is to scale your automation approach so that it grows with you as your business grows.

Hyperautomation also emphasizes the importance of knowing which tasks to automate and which tasks you should keep doing manually. Striking that balance is tricky, but also essential to successful hyperautomation. You should focus on automating complex processes that are slowing you down so you can cut down several steps and get more done within the same time period.

Business process experts may be able to recognize opportunities for automation, especially the tasks that are handled by multiple people. At the same time, those who are working in the frontlines of your business are the ones who can point out the most boring tasks that are better off being automated.

A digital twin of an organization or DTO can also help you assess new automations and whether or not they are driving value. A DTO is a dynamic software model that serves as a virtual representation of how business processes work.

This representation is created automatically through process mining and task mining.  Process mining analyzes CRM and ERP systems to create a representation of how the business process flows. It also uses machine vision software to view processes that span multiple applications.

With a DTO, your organization can easily visualize how processes, functions, and key performance indicators interact to drive value. You can better understand how your organization operates, uses resources, adapts to change, and delivers value to your customers.

This is an important part of hyperautomation is it allows you to identify bottlenecks that need to be addressed later on. It can even help you find new business opportunities.

Artificial intelligence and machine learning are also important components that enable automations to interact with the world in more ways. An example would be optical character recognition or OCR, which allows automation tools to process text or numbers from PDF documents or even paper. It can extract and organize information from these documents to figure out what they are for and where they came from.

Your hyperautomation platform can exist on top of the technologies that you are already using. If you want to get into hyperautomation, consider looking into RPA. Leading RPA vendors are already providing support for AI integration, digital worker analytics, and process mining.

You could also start using low-code automation platforms like BPMs, iPaaS, and low-code development tools. These provide additional support to your hyperautomation technology components.

If you want to make hyperautomation work for you, first you need to identify your business goals. You need to know what you are going to use hyperautomation for. The purpose of taking automation to the next level is to improve your business processes and speed up your operations. You can’t do that if you don’t know what you want to accomplish.

It’s all about identifying what processes and tasks could benefit from this level of automation. Understand why you need it and then figure out where you need it the most. Once you’ve identified your goals, you are free to learn all about hyperautomation tools to see which ones can help you reach them.

Do your research about available automation tools and see how each of them can benefit your organization. If your business wouldn’t benefit from hyperautomation, then there is no point in pursuing it. But chances are, you will find great ways to optimize your business processes using hyperautomation.

One good strategy is to take a look at your competitors to see what kinds of hyperautomation tools they are already using. You can then recognize if the same solutions are applicable to your business. Once you do select your hyperautomation tools, you have to make sure they are sustainable and scalable.

Hyperautomation should be able to benefit you now as well as in the future. As your business expands, your automation needs will also grow. Picking sustainable tools right now will help you a lot in the future.

With that said, no tech solution is perfect, so you have to keep some potential challenges of hyperautomation in mind. For example, you need to make sure that your chosen hyperautomation tool has advanced analytics so you have ways to measure your success. This will also allow you to measure your return on investment.

Choosing the right hyperautomation infrastructure is a challenge for most companies. It can also be slow or even difficult to implement. During this adjustment period, your customer experience may suffer a bit, leading to lower satisfaction ratings. But afterwards, your business should benefit greatly from an extremely optimized business process, allowing you to focus on providing nothing but the best products, services, and customer experience.

Despite some of these challenges, the benefits of hyperautomation are undeniable. It will boost your productivity and help you give more value to your customers. Your team members will also be able to work smart by avoiding repetitive tasks. Streamline your workflow today with hyperautomation.

What is an Example of Hyperautomation?

You can find examples of hyperautomation in various industries, including health, banking, life science, and insurance. Hyperautomation can be leveraged almost anywhere. It’s just a matter of finding out how to properly implement it so you can get the best results.

In fact, looking at specific use cases for hyperautomation is more useful because these may apply to any company in any industry.

For example, using Natural Language Processing (NLP) to understand emails is an example of hyperautomation. Using Optical Character Recognition to understand documents is another example. Hyperautomation can even be used to forecast stocks and automate the restocking process.

How Can Your Company Benefit from Hyperautomation?

Running a business is tough, as it involves a lot of complex tasks that need to be handled by multiple team members. But hyperautomation is meant to solve that problem, freeing up time for your team members and salespeople and allowing them to focus their energies on other essential tasks.

Hyperautomation accelerates the business process without compromising efficiency. In fact it only makes you more efficient. This high-speed approach will help you scale your business by allowing you to dedicate more time to converting leads and building customer relationships.

Using hyperautomation creates a digital workforce that can tackle tedious tasks. It can improve employee performance by having them work more efficiently and on more essential parts of the process.

Finally, it lets you harness the power of artificial intelligence. AI is what sets hyperautomation apart from your traditional automation approach. It is an essential ingredient of hyperautomation. It even leads to the creation of a digital twin of the organization. The DTO helps you identify unseen interactions between various parts of your business process. This means you can solve problems as they arise and also recognize new opportunities faster.

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Artificial Intelligence

Artificial intelligence, also known as AI, is a branch of computer science that focuses on building smart machines that are able to perform tasks that usually require human intelligence. There are four types of AI: limited memory, reactive machines, theory of mind, and self-awareness.

There are a lot of popular examples of AI, including smart assistants such as Siri and Alexa. Self-driving cars, conversational bots, email spam filters, and robo-advisors also fall under this category. Even Netflix uses Ai to provide highly specific recommendations for TV shows and movies you might enjoy. AI is everywhere and they could potentially help your business grow.

Machine Learning

Machine learning is a branch of artificial intelligence that is more focused on data analysis. Machine learning automates the process of analytical model building. It is based on the idea that systems can learn from data and even identify certain patterns. Using this information, it can make decisions even with little input from a human user.

Machine learning is a particular subset of AI that is not only concerned with mimicking human capabilities but also with training machines on how to learn effectively.

Robotic Process Automation

Robotic Process Automation or RPA is software technology that can learn, mimic, and execute rules-based business processes. RPA automation software create software robots, also known as “bots” that are designed to observe human digital actions. RPA makes it easier to automate digital tasks.

Basically, if you show the bots what to do, they can begin to do the work afterwards. They can even interact with applications and systems the way that you would expect humans to. They just have the significant advantage of being able to work nonstop. Not to mention they work faster and more efficiently.

How Kennected is using AI and Helps Companies Engage in Hyperautomation to Generate Leads

If you want to implement hyperautomation, here is one tool that you might want to consider. Kennected is an automation tool for the world’s biggest professional social networking platform: LinkedIn.

LinkedIn focuses on building business and professional relationships, meaning it offers a significant advantage over social networks like Facebook, Instagram, and Twitter. LinkedIn is used by CEOs, entrepreneurs, and other key decision makers in various industries. It is not just for job hunting and recruiting anymore. LinkedIn has become an essential platform for B2B marketing. And the platform is still growing. Right now it has over 810 million users around the world. It goes without saying that LinkedIn is full of high quality leads.

With Kennected, gone are the days where you have to reach out to all of your prospects manually by spraying and praying on LinkedIn. Kennected automates that process, so not only can you reach more high quality leads within a shorter period of time, you also avoid looking like a spammer.

Kennected has a personalized approach when it comes to LinkedIn automation. It is the best automation tool to use if you want to make the most out of LinkedIn. Kennected’s personalized messages and follow-ups increase your chances of getting a response from your targets.

You can easily set up a Kennected campaign by identifying your target audience on LinkedIn. Use LinkedIn’s data-rich filters to find your leads and then copy that search result URL into the Kennected dashboard. This gives you the freedom to choose who to reach out to. That’s it: you’re all set to create a personalized message from Kennected’s templates or craft one of your own. Your message will be modified with your leads’ information.

Kennected even limits the number of messages sent per day to make sure you don’t end up spamming people. Your messages will be sent automatically, but not in bulk—as if you were sending them manually. Kennected automates tasks that are repetitive and tedious so you can focus on more important tasks.

Imagine being able to craft an exclusive offer and sending it to everyone in your defined geographic location that has a LinkedIn account. You can even have multiple campaigns running at once. That’s the power of Kennected.

Kennected notifies you once you receive a reply. You can then jump into the conversation and start building a relationship. Kennected’s personalized approach allows you to build genuine connections with your leads.

Whether they buy something off of your first message or they just connect with you, you win. When someone connects with you on LinkedIn, you instantly get their email, phone number, and contact details—all within the Kennected dashboard. Kennected will help you reach thousands of people at a lower cost than mailers. They will also help you build up your SMS list, email list, and more.

It even integrates seamlessly with HubSpot, Salesforce, Insightly, Zoho CRM, Close CRM, and Pipedrive.

It’s all about being everywhere your ideal customers are. Kennected can help you grow your business. Book a demo with Kennected today to learn more!

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