Hybe Entertainment Prepared For BTS Hiatus

The management company behind K-Pop sensation BTS says it’s preparing for the band’s military service hiatus.

It promises a multi-label strategy, a wider lineup of artists with four new ‘teams,’ more international expansion, and accelerated use of technology.

BTS band members are moving forward with plans to do their (compulsory) military service, with the oldest member, Jin, likely to join first after launching his solo single this month. 

Following their service commitment, both the company & BTS look forward to reuniting as a group around 2025.

Here’s what the article states –

Currently, there are nine independent labels under Hybe and the artist roster now includes Seventeen, Tomorrow x Together, Enhypen, Le Sserafim, New Jeans Zico, Fromis_9, Ariana Grande and Justin Bieber.

“By giving autonomy to each label, we ensure that a wide variety of music and content are created [and] even healthy competition,” said Park Jiwon, Hybe CEO in the letter. He shared graphics showing that artist revenues – excluding BTS – had grown almost three-fold between 2020 and 2022.

Even with a post-COVID return to in-person concerts and touring, technology is expected to play a large part in Hybe’s ongoing growth. The merger of the Weverse fan platform with Naver V Live in July proved its mettle with 49 million views of the BTS concert this weekend in Busan. 

Read the full story here.

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