Increasing sales is an obvious objective, but the process is not a simple price change or cold call with a new pitch. Increasing sales means more customers, leading to increased sales volume. How do we get there to boost sales? And what are we looking to change to increase sales volume? The answer is one sizable gray area, but a careful sales plan can provide more confidence in your sales team.
Finding Your Target Audience
So, you’ve found your target audience but want to ensure a lasting partnership begins, so what now? Speaking as someone outside of Kennected, reaching out to CEOs, presidents, vice presidents, etc., is the first step to building relationships. Maneuvering time management of selling and pitches, whether over the phone or in person, can be the hardest bit of the process. Still, as customers begin rolling in and we answer questions, there’s an additional step many companies don’t think to consider.
Developing trust and a clear understanding between customers and companies is crucial for future profit and doors to new opportunities. Sending “thank yous” and notes of gratitude and appreciation shows the product provider cares and appreciates their client’s business. And keeping up with customers long after the sale will keep them coming back. We didn’t invent this strategy, but it just makes sense.
Attracting New Customers
It’s no secret that with sales comes a sales goal or something a company is working to achieve. This goal can be scheduled for a year, two years, within a month, or less. Regardless, the goal needs to be achievable yet not an easy win. Once the plan is clear, finding potential prospects is next.
Prospects are potential clients, customers, or business partners who have perceived value and are expected to succeed. These prospects can be anywhere worldwide. But recognizing who they are and how many to pitch/sell to can improve lead generation and improve sales.
If it weren’t for prospects we currently work with, our business wouldn’t still be here after four years. So, it’s crucial and beneficial for both parties.