How to Choose Tech For Your Business

Now that technology has become an integral part of businesses globally, selecting and implementing new technologies is a top priority.

Tech exists to automate and streamline almost everything, so choosing a platform can be a bit of a process.

A recent article by Winsight Digital Studio details what businesses should be focusing on when selecting new technologies for their processes.

“At this year’s restaurant trade shows, there was a lot of buzz about the latest technologies, such as robot servers, AI voice technology, autonomous delivery vehicles and more.

While it’s easy to get dazzled by what’s cool and new, decisions about whether it’s right for a specific brand’s needs are much harder. One area of the restaurant tech stack that doesn’t get a lot of attention is at the point where off-premises orders are handed off to customers and delivery drivers.

Choose technology that focuses on what matters.

Some restaurant technology is so complex and expensive that it’s hard for operators to predict if it’s going to help them with their pressing real-world problems, including optimizing labor, improving speed of service and cutting costs from outside services such as third-party delivery.

Most operators don’t have months or years to wait for results. Recent Black Box Intelligence data shows that although customers are choosing off-premise dining more often, they aren’t very happy with it. In Q2 2022, limited-service restaurants received a -33% net sentiment score, showing an urgent need to improve the off-premises customer experience.

That’s where OrderHQ™ Smart Food Lockers from Apex come in.

Targeted tech for improving off-premises order fulfillment.

The third-generation OrderHQ Smart Food Lockers bring efficient automation to the traditional order pickup shelf. They provide security and organization for this otherwise messy process of getting the right order to the right customer at the right time. Their seamless workflows bring immediate improvements in labor efficiency, increase order throughput, and reduce wait times so there’s less crowding in the lobby. More importantly, they reduce friction in the customer’s order pickup experience.”

Read the rest of this article here. 

There are two main points we as business owners can glean from this piece.

First, the technology you implement needs to be focused on what matters for your business at large.

While there are many options that exist, you need to do your research intentionally and find the software that accomplishes your specific needs and goals.

Second, more features are not always better, especially for your business.

There are a lot of complicated software implementations that are on the market today, and it can be tempting to choose the automation tool that does the most.

These tools may be attractive due to sheer volume and their capabilities, but you will be better off with a focused tool that you can master.

Keep it simple, focused, and intentional.

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