For the past 16 years, the former CEO of Observatory Jae Goodman has been changing the game for what it means to advertise.
Rather than going for a “hard sell,” Goodman is convincing leading brands (Doritos, Chipotle, Nike) to put their product in front of the customer in an entertaining fashion.
Here is what the article states –
“From Red Bull’s action sports film catalog to Pfizer’s documentary on Nat Geo, the idea of branded entertainment today is commonplace. As media fragmentation has increased in the past decade and a half, brands have been forced to diversify the ways in which they’ve courted our attention.
It’s longer viable or effective to depend only on traditional paid media tools like TV and radio ads. But you know this. What you may not know is how Goodman was among a select few (including my former Ad Age editor Scott Donaton) who saw this coming long before most. If there were a Mount Rushmore of branded entertainment, Goodman would be Washington or Jefferson.”
Read the rest of the story here.
Marketing has taken a turn since there’s been a decline in trust in the media in the past decade. Companies are forced to get crafty with how they approach customers with their products.
Brand entertainment is a new term characterizing the feat of getting a brand in front of people in the least “salesy” way possible.
Kennected has a team of go-getters who make the marketing projects more enjoyable for the team and the customer.
Because of the personality qualities our sales team shares, Kennected has gotten in front of some of today’s most well-known brands.
Our company focuses on a huge issue happening in the world of marketing: attracting leads OR lead generation.
Our tool Cloud Kennect allows users to automate their lead flow safely and successfully. We’re talking HUNDREDS of leads and/or LinkedIn connections in months time.
You want to ensure the leads are generating but in a more personalized way than your average cold call. Kennected wants to get to know you as much as you do with us.
Kennected allows users to customize each message before an outreach sequence is sent out, so you don’t have to worry about getting ignored by those who matter.
Visit Kennected today and see what we can do for you!