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How Does Constant Contact Email Work

Table of Contents

Constant Contact is an email marketing tool that helps small businesses to streamline their campaigns and optimize their efficacy. Constant Contact’s interface works well to promote contact management, email templates, and other services to guide marketing efforts.

Throughout the course of this article, we’ll cover the following topics in depth:

  • What email marketing campaigns are

  • What email templates accomplish

  • What Constant Contact is

  • What the best Constant Contact features are

  • How to integrate Constant Contact into your online stores

  • How Kennected uses email templates and email marketing software to our advantage

Read on to learn the answer to the question “How does Constant Contact email work?” and all that Constant Contact offers.

What is Email Marketing?

Email marketing is the practice of sending email correspondence from your business to your customer base.

Once you create contact lists, you can drag and drop images, content, and other links into your messaging.

Since Constant Contact integrates with other automation tools, you can easily pull information from one database into your email campaigns.

Like with social media lead ads, your email marketing should be intentional.

Each email campaign should have a purpose, and these targeted messages should help amplify digital marketing automation.

Like other email marketing services, Constant Contact’s pricing is low, and phone support is provided.

Before we get into the Constant Contact cost and advanced features, let’s first outline what your email marketing service should provide for your business.

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What Do Email Marketing Campaigns Accomplish?

Each email campaign you launch from your business should have a clear goal.

In order to maximize your email marketing efforts, first ask yourself the following questions:

  • Who is the ideal audience for this content?

  • How does this campaign affect my business?

  • What is the call to action in the message?

  • Will this campaign drive traffic to my business?

  • What are the landing pages included in this message?

  • How can I integrate social media platforms into this campaign?

Above all else, your email marketing needs to drive traffic towards a specific facet of your business.

Your landing pages can be your company website, or another place where recipients can view your business in a different way.

Use your social marketing tools to create emails and a successful campaign.

Make sure that your emails are user friendly and your social posts are included within the campaign.

What is Constant Contact?

Constant Contact is a software integration designed to help with email marketing.

As an email marketing solution, Constant Contact aims to simplify social media, create emails, and help you craft subject lines geared specifically toward your target audience.

Here are some of the advanced features you get from Constant Contact prices:

  • Access to Constant Contact’s editor

  • The ability to tag contacts

  • Social media integration

  • Sign up forms included in your messaging

  • Test subject lines

  • Databases for existing contacts

  • Best practices to help reach customers and manage social posts

  • Attractive templates

  • Advanced automation and a form builder

  • Templates you can use for everything from social media to email marketing

  • A Constant Contact offer with a free version

As a business owner, it is important to weigh the Constant Contact pros and cons to ensure that you can make Constant Contact fit into your digital marketing automation and strategy.

Constant Contact makes it easy to integrate their software, and even easier to use it as an email marketing solution.

With the email editor, you can use welcome emails to reach new subscribers and help users build strong connections with the many advanced features that the software provides.

With everything from event management to list management, Constant Contact features will have your email campaigns covered.

There are also filters in place to ensure that your messages avoid the spam folder.

This means that every message, even event registration or product rollout, will go directly into your client’s inbox.

You can design your own templates to use, or you can stick to Constant Contact’s templates that are free to use.

Why Small Business Owners Should Use Email Campaigns

Every business should employ some form of email marketing.

However, this is especially true for small business owners.

Email marketing and email campaigns help to do the following for your business:

  • Vary up your marketing strategy

  • Reach a wider audience

  • Help to promote other channels

  • Drive traffic to your website

  • Fosters relationships with clients

  • Provides updates on products and services

  • Can help to offer discounts and coupon codes

Using automation like Constant Contact can help to guide your email marketing and make it even more effective for your business.

Features like B testing and curated subject lines help to strengthen your emails and ensure that they are effective as a stand alone form of marketing as well.

Get started with email marketing today, and see how your overall marketing automation and strategy grow.

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How Kennected Uses Digital Marketing Automation to Streamline Customer Relationships and Email Marketing Tools

Here at Kennected, automation tools are at the heart of our strategy.

We believe that automation, especially marketing automation, can help to strengthen every aspect of your business.

This is especially true for email marketing, and Constant Contact features can help you get here.

Get started with an automation tool today. 

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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