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Highlights Of TikTok Culture Catalysts Dinner

Top Gun: Maverick – the top-grossing movie of 2022 – is Paramount Pictures’ attempt to introduce its nearly 40-year-old flyboy franchise to Gen Z.

TikTok’s biggest goal was to reach “younger audiences without the same emotional, nostalgic connection to the film as older audiences.”

The Variety/TikTok Culture Catalysts Dinner on Sept. 20 highlights this.

Here is what the article states –

Khartoon Weiss, TikTok’s global head of agency and accounts, noted that videos with the #TopGunMode hashtag on TikTok have more than 13 billion views — exceeding the Earth’s population. “That is massive,” she said. “That is fandom at its finest. That is literally repeat usage behavior, watching, engagement.”

Film marketing is constantly evolving, especially in the digital realm, said De Palma. “But I do think we’ve seen a pretty seismic shift with the proliferation of TikTok over the last couple of years,” she noted. “I think it’s changing the way that we’re cutting creative. It’s changing the way that we’re working with creators… I feel like we’re constantly on the platform to see how people are expressing themselves.”

Read the full story here

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