Head of Demand Generation

A demand generation manager owns all aspects of demand generation marketing, working closely with members of the leadership, sales, and marketing teams.

If you’re wondering what this dynamic and vital professional means to your marketing team and sales team, especially in 2022, you’ve come to the right blog.

Demand Generation Skills

When applying for a demand generation position, there are several skills the ideal candidate should bring to the table:

  • A deep understanding of demand generation discipline

  • Proven experience of how to analyze and optimizing conversion rates across the sales and marketing funnel

  • Strong leadership skills

  • Comfortable working in high growth, fast-paced environment

  • Strong project management skills

  • Excellent decision-making skills in regards to allocating marketing spend

  • Extremely entrepreneurial

  • Data-driven with strong analytical skills

  • An excellent track record of partnering with sales teams to drive pipeline through multi-channel campaigns

  • Experience with working cross-functionally with various marketing teams to coordinate campaigns end to end

  • Experience with Hubspot, Salesforce, Google Analytics, or similar CRM systems

A bachelor’s degree in business or a related field is a plus for education history.

Almost every company is an equal opportunity employer, meaning they don’t discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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What Do Demand Generation Managers Do?

Demand generation specialists work across all marketing channels, including paid search, display, and other paid media, display and other paid media, along with ABM campaigns, identifying ways to deliver results at targeted customer acquisition costs.

They also analyze demand generation programs in detail, drawing insights and presenting results clearly to facilitate sound decision-making and next steps.

Head of demand generation takes ownership of pipeline creation and meeting monthly and quarterly MQL, meeting, and pipeline targets.

With account-based marketing, they should land and expand key accounts.

Another aspect of the role is to execute webinars, field events, trade shows, content marketing, partner marketing, and product launches.

One of the key responsibilities of demand generation managers is to work with content marketing and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest.

What Is Stakeholder Management?

With demand generation initiatives in mind, the head of demand generation collaborates with various stakeholders:

  • C-level

  • Sales

  • Marketing

  • Product marketing

Who Does A Demand Generation Manager Work With?

Demand gen managers work with the marketing director and CEO to plan advertising and customer acquisition strategies.

They work closely with other team members, outside vendors, and creatives to implement new ideas, creative rotation, and monitor campaign budgets.

Marketing operations also work with demand gen professionals to set up appropriate lead management, lead scoring, and reporting processes.

Continuous Improvement

They should always strengthen best practices while evaluating the latest B2B marketing strategies, marketing automation, experimenting and optimizing different tactics, and consistently meeting or exceeding sales pipeline and revenue goals.

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Hop-On The Kennected Train

Want a solid lead generation plan? Kennected offers a series of solutions focused on building relationships with key decision-makers to achieve this feat.

You can improve the efficiency and effectiveness of your lead generation to better nurture leads, increase conversion rates to marketing qualified leads, and enhance the integrity of the database.

Kennected used this process to earn the Two Comma Club Award (for earning $1,000,000) in less than seven months and a spot on the Inc. 5000 list of fastest-growing companies in America.

Moreover, we helped over 17,000 customers fill their sales pipelines with qualified leads and increase revenue.

Our LinkedIn lead generation services can help you take your LinkedIn marketing to the next level.

For more information on how to use this LinkedIn Sales Funnel and Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day, schedule a free strategy session here.

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