Business coaches are expert entrepreneurs and executives who know a thing or two about growing a successful business. Their goal is to share their knowledge with fellow business owners who are still building their empire. Having a business coach is just like having a highly experienced partner working by your side. Their advice is personalized to cater to their clients’ specific needs.
If you have your own coaching business, finding new clients to work with may be more difficult than helping your clients reach their business goals. More and more entrepreneurs are getting into the coaching business, and so the industry is becoming more competitive.
Business coaches should therefore learn more about lead generation. This is the thing that keeps businesses alive. The more leads you have, the easier it is to convert them into clients. Successful business coaches are able to generate their own pipeline of new business opportunities.
Lead generation is becoming a huge challenge for coaches—so you need a game plan. That’s why Kennected has put together a handy guide that will help coaches get more clients through proper lead generation. There are traditional and modern techniques you need to be aware of.
How to Generate Leads for Business Coaches
The number one reason why coaching businesses fail is they don’t generate enough leads. Some coaches choose to buy leads. And while this may help you find a few clients, this is not a sustainable method of acquiring leads.
Buying leads is costly, complicated, and time-consuming. Not to mention that a huge part of running a coaching business is developing relationships and building trust. You’re not selling a product: you are selling your experience and expertise. So for a coaching business to succeed in the long term, you need to be able to generate leads by yourself.
You can combine the old school and new school methods of lead generation to get the best results. You can also use a combination of paid ads, networking, and organic lead generation to cast the widest net possible.
You need to develop a strategy that works for your coaching business. It may be a combination of different lead generation strategies, both old and new. You can go the traditional approach and start collecting business cards, or you can go for the more modern approach of advertising your services on social media. Find out what works for you.
Word of mouth marketing remains one of the most effective forms of marketing for any type of business. People would rather believe good reviews from fellow customers than believe in ads posted by entrepreneurs. It’s easy to see why: entrepreneurs have a motive of making money by selling something, whereas a satisfied customer has nothing to gain from giving the same business a positive review. Therefore, the latter will come across as more genuine and helpful for prospective buyers.
This also applies to coaching businesses. Referrals are perfect for securing new leads because they are authentic and they come from your satisfied customers.
If you’re just getting started on building your network, getting those referrals may be difficult at first. But you don’t have to get referrals from satisfied customers right away. You can start with friends and family members who know and trust you. They can give you the introductions you need in order to find your first few clients.
As you work with more and more clients, your reputation will continue to grow. This is how you build your own network of connections. The bigger your network is, the easier it is to get referrals and find leads.
So start building that network today. Make sure your social circles are aware of your coaching business so they can recommend you to the people they know. These are the people who want to help you succeed, so they will help promote your business.
Referral Partners for Business Coaches
Lead generation for business coaches is all about networking. Aside from building your network through friends and acquaintances, you can also try being an active member of your community. This is a great way to get your name out there and find new prospects.
Just keep in mind that you’re not supposed to network just for the sake of advertising your services. People may get annoyed if you’re just trying to promote yourself all the time. You need to approach it authentically and develop a genuine interest in the business needs of your prospects. Networking involves building relationships with your leads so they can see you as an industry leader. This will help you earn their trust and eventually work with them as their business coach.
Additionally, you can build relationships with other coaches in different industries and establish referral partnerships. A referral partner is someone who refers clients to you. This is someone who has a sizable number of clients who would make ideal clients for your coaching business.
Your referral partner will recommend your coaching business in exchange for something valuable. You may reimburse the partner if the recommendation leads to a sale. You can approach fellow coaches who have a different target audience so they are not in direct competition with you. With a referral partner, you can still benefit financially even from business opportunities that would not bring you income otherwise. You can set up a referral system that generates leads for both parties.
Facebook Ads & Organic Leads
Networking should be a core aspect of your lead generation strategy—something that you do continuously. But you can also use paid ads to promote your coaching business in a more direct manner. This will complement your organic lead generation campaign.
Facebook is one of the best places to promote your coaching business because it is one of the biggest social networking platforms at the moment. It has over 2.8 billion users around the world, and a significant portion of that is made up of entrepreneurs.
No matter what type of business you specialize in, you can surely find your target audience on Facebook. Facebook ads can be tailored to help you reach different marketing objectives: Conversion, Consideration, and Awareness. You can therefore focus on getting results that drive a positive ROI.
Facebook ads are available in different ad formats: video, carousel, slideshow, photo, lead ads, canvas, link ads, and dynamic ads. So whether your goal is to increase brand awareness or find more leads, Facebook ads is a good choice for you.
While you’re waiting for your ads to work their magic, you can promote yourself on Facebook using content. Facebook supports photos, videos, and even text-based content.
Different social networks provide different benefits when it comes to lead generation. But in general, social media is perfect for helping coaches find new clients because everyone is spending time online. So know your target audience and figure out where they are hanging out online. This will help you focus on the right platform to market yourself in.
Instagram Ads & Organic Leads
It may be surprising to some people, but Instagram can actually help you generate leads for your coaching business. A lot of brands are promoting themselves on Instagram, which means most of them are actively using this platform.
It’s actually not that surprising: Instagram is still the most popular photo-sharing platform right now, with over 1 billion users around the world.
If you want to run ads on Instagram, you can target them based on age group, gender, and interests. You can create an eye-catching Instagram ad and have it promoted on this massive platform. You will attract the attention of entrepreneurs looking to take their business to the next level. This will lead to an increase in followers, which you can then convert into clients. Soon, you’ll be swimming in leads.
If you want to go the organic route, you have to remember that Instagram is all about aesthetics. You need to publish high quality images that promote not only your services but also you as a personality. Know your aesthetic, use a specific color scheme, and then let your brand shine through.
When posting on Instagram, don’t forget to use relevant hashtags like #BusinessCoaching, #Entrepreneurship, #Business, etc. This will allow your posts to show up when people look them up on Instagram.
TikTok Ads & Organic Leads
Even more surprising than Instagram for lead generation is TikTok for lead generation. This one is a bit new compared to established platforms like Facebook and Instagram, but it doesn’t look like TikTok is going anywhere any time soon. TikTok is still extremely popular: in fact, it now has over 1 billion users around the world—and it’s still getting bigger.
Marketing experts are beginning to realize its potential, and so they are starting to develop their own strategies for generating leads on this platform.
TikTok has a reputation for being wacky and silly because of the videos that are being uploaded here. It usually contains dance challenges, trends, memes, skits, and parodies, but TikTok can also be used for educational purposes.
You might as well use TikTok to generate leads for your coaching business. TikTok may have a younger demographic, but there are also plenty of entrepreneurs using this social media. And using this to promote your business can make you appear more approachable—which can help you gain your prospects’ trust.
In terms of advertising, TikTok is still in its early stages, but TikTok does have a specialized advertising system that lets businesses reach a larger user base. There are hashtag challenge ads, native in-feed ads, and brand ads.
But because there isn’t a lot going on in its advertising department, you will have to focus more on organic outreach. We recommend spending time on this platform so you can really understand the unique format of the videos being posted here. The videos shared on TikTok are incredibly diverse, and they’re not limited to funny clips. Take advantage of TikTok’s massive popularity to reach a much larger audience.
Feel free to get creative. But you can also just jump on the latest trends and find a way to connect it with your business. As a coach, you can start giving value to your leads by creating informative TikTok videos that are full of helpful information, life hacks, and tricks.
YouTube Ads & Organic Leads
TikTok isn’t the only popular video sharing platform you can use to find more leads. In fact, we haven’t even talked about the biggest platform there is: and that’s YouTube. This gigantic social networking platform has over 2 billion users. It also doubles as a search engine, which makes it the second largest search engine next to Google.
If you want to promote yourself organically using video content, YouTube can give you the massive audience you are looking for. Finding your target audience here should be a breeze.
In order to generate leads on YouTube, your videos need to provide value. Otherwise, they may just get lost in the sea of content that’s being uploaded every second. Combine entertainment and education, and then optimize your content with proper keywords to reach a larger audience.
With all the content creators on YouTube, it’s not easy to generate leads on this platform unless you know what you’re doing. But once you have your strategy figured out, you can reap great rewards from this incredible video sharing platform.
You can also use YouTube ads to promote your content and maximize its reach. YouTube ads are known for producing massive results because of how many people use the platform every day.
Google Ads & Organic Leads
Google has over 4 billion users. Not only is it the biggest search engine online, it is also the most visited website. If you want to reach entrepreneurs, you might as well promote your services on Google.
Because Google is a search engine, you will have to use SEO or search engine optimization to rank higher in search results. When you post content, you should include proper keywords that are related to your topic as well as your industry. You should also optimize your own website with relevant keywords to drive more traffic and boost your engagement.
Keep in mind that SEO is more of a long-term strategy rather than something that will instantly bring you more leads. But be mindful of your search result rankings anyway because the higher you are, the more leads will come knocking at your door.
Use Google ads to get better results. Google Ads is Google’s very own advertising program. You can reach the right people with the right offer by creating ads based on your target audience—in this case, business owners.
One benefit of Google Ads is that it has no minimum spending requirement. You can set your own budget and control it. You get to choose where your ad appears and even measure its impact using analytics.
LinkedIn Ads & Organic Leads
As a business coach, LinkedIn is absolutely the number one social networking platform that you should be focusing on. LinkedIn has a very unique user base compared to other social networks because it consists of entrepreneurs, CEOs, managers, marketers, recruiters, and professionals from different industries. This is a platform that acts as one big networking event. Therefore it gives you the opportunity to find the most qualified leads.
LinkedIn now has over 756 million users, and they are all highly valuable. LinkedIn boasts a higher conversion rate because professionals are more likely to convert if you offer them something of value.
Business owners on LinkedIn are always looking for opportunities to improve themselves. You can step in and offer them your knowledge and wisdom so they can grow their business.
You can try LinkedIn ads: this is one of the best advertising platforms when it comes to social networks. With a carefully-crafted message, you can easily reach your ideal targets using LinkedIn ads.
But one of the best ways to reach potential clients on LinkedIn is by automating your outreach.
LinkedIn Automation for Outreach
One of the best reasons to use LinkedIn for lead generation is you can automate it with the right tools. Even though LinkedIn is the best social media for getting leads for your coaching business, it is also very time-consuming. Imagine manually sending messages to thousands of people who may or may not reply. Now imagine doing that everyday just to get a handful of leads. That’s how difficult manual prospecting is.
But with the right automation tools, you can generate leads on LinkedIn on autopilot. Emphasis on using the “right automation tools”—low quality tools can get your LinkedIn account in trouble. You might even end up in LinkedIn Jail, which is just another term for getting your account restricted or suspended.
In general, LinkedIn does not like automation tools especially if it goes against their terms of service. So if you use an automation tool and it spams other LinkedIn users with unsolicited messages, you’re gonna get in trouble with LinkedIn.
You don’t want to spam other users, and you also don’t want to send an inhuman amount of messages per day. A high quality tool will let you automate your LinkedIn outreach without making you look like a spammer. You need to get Kennected.
Why Kennected is the Ultimate Blue Ocean Fishing Tool for Prospecting & Generating Leads
Imagine being able to reach everyone in your chosen geographic area that has a LinkedIn account and then message them about your coaching business. That’s the power of Kennected.
Kennected brings you a stream of connections, meetings, and appointments without putting your account at risk. For starters, once you’ve set up a campaign, Kennected will send personalized messages automatically, but not in bulk—as if you were sending them yourself. The fact that the automation tool personalizes your messages with tags like First Name, Last Name, Full Name, Company, etc. makes it more likely that you’ll get a response. A high response rate will help keep your account safe even as you automate.
Kennected only automates tasks that are repetitive and mundane: things that you can do yourself if you had enough hours in the day. Even when sending your messages, Kennected limits the number of messages that are sent per day so that you don’t end up spamming your targets.
Kennected allows you to make the most out of LinkedIn. You can reach more business owners than ever. By automating on LinkedIn, you can focus on profit-generating tasks like converting your leads and working with your clients.
Book a demo with Kennected today to learn more about generating leads for your coaching business using LinkedIn automation.