A lot of marketers are still purchasing commercial insurance leads through lead companies. But nowadays, with the large number of tools available out there, there are far more cost-effective ways to generate leads.
In fact, you need to start putting more focus on generating your own leads with the help of one massive social networking platform: LinkedIn.
More and more marketers are using inbound marketing for their lead generation efforts. This refers to the process of setting up a website and other online content that allows leads to come to you, instead of having to track them down yourself.
LinkedIn is the perfect platform for inbound marketing. With a user base of over 675 million, LinkedIn has a wide reach. If you set up a good profile there, you can set yourself up for an effective inbound marketing strategy.
Gone are the days of manual prospecting and reaching out with a cold pitch—and that goes for business insurance agents as well.