LinkedIn is the world’s largest social network for professionals. But a lot of people only use it for job hunting. They are barely scratching the surface of what LinkedIn can do.
With over 660 million users around the world, LinkedIn is like a big networking event that anyone from any industry could attend. The user base consists of professionals, business owners, CEOs, and other decision makers in different industries.
People typically use LinkedIn to find opportunities. The potential to find and create meaningful connections here is incredible. It’s not just a regular social networking platform that you use to hang out and stay in touch with your friends. LinkedIn can open up career-changing opportunities if you know how to use it right.
And yes, you can make money using LinkedIn. There are plenty of ways to do so. Here we are going to teach you a few strategies that you can use to earn more money on this social networking platform.
Yes! You Can Make Money on LinkedIn, Here’s How
Before you can start earning money on LinkedIn, first you need to revamp your profile. Clean it up, make sure it is optimized, and that it has all the relevant information that your customers need. Marketers have mastered the art of creating appealing profiles that attract and convert leads. You need to start doing the same.
Users often set up a LinkedIn account, fill in some details and call it a day. But that’s not enough in this highly competitive online landscape. Whatever your industry is, your competition is making the most out of social media to get more customers. If you are trying to attract more leads with your LinkedIn profile, it needs to look good.
For starters, you need to upload a professional headshot to your LinkedIn profile or page. It’s one of the first few things people will see when they visit you. You need to make the right impression. And don’t worry about smiling in your profile picture. We know it’s supposed to be a “professional” social platform, but a smile is welcome here because it makes you look more approachable and trustworthy. You want to encourage people to do business with you. A high quality headshot and a nice, genuine smile might do the trick.
Your profile or page should not only reflect your brand but also tell people everything they need to know about who you are and what you can do for them. It’s all about the value you bring. Nearly 80% of registered LinkedIn users forget to update their profile. Don’t be one of them.
By updating your profile with relevant information, you are already giving yourself a significant edge. Optimize it with keywords so you can attract the right people. Use your brand colors and let your personality shine. This platform is a social network at the end of the day, so appearances matter. Whether you want to look professional or a bit more approachable, you can use your LinkedIn profile to showcase your brand.
Join LinkedIn Groups—or Create Your Own!
LinkedIn Groups are often overlooked especially by newer users. But just like every other part of LinkedIn, this feature is brimming with possibilities. Join existing LinkedIn Groups that are related to your niche and become an active member of that community. That’s where you can find highly qualified leads for your business, which can eventually lead to a sale.
Build strong connections instead of just focusing on selling. You want to be seen as a thought leader in your industry rather than an annoying salesperson. Be active, read other members’ posts, engage with them, and post some content of your own. It’s all about being where your target audience is.
If there is no active community surrounding your niche, don’t hesitate to build one. Start a LinkedIn Group and grow your own community. Find LinkedIn Groups that are related to your interests. By being a member of these online communities you can effectively extend your professional network and make more money.
Join LinkedIn Profinder
If you’re not a marketer and you would instead like to offer your professional services as a freelancer, signing up to LinkedIn Profinder is a great way to make money.
LinkedIn Profinder is a professional service marketplace that LinkedIn members can use to find freelancing and independent jobs. Get registered and you will find jobs from people who need your expertise.
This is a free service, but if you want to get more job updates per month, you can upgrade to LinkedIn premium. Whether you are a writer, a coach, or an IT expert, you can find plenty of jobs here. It’s a reliable way to earn cash on the platform.
Direct Visitors to Your Landing Pages
LinkedIn allows you to create individual product listings in the products section of your company page. Use this to direct your profile visitors to your landing pages. You can set up a banner that visitors can click on to get redirected to the next step in the sales funnel. You can send them to your website or your YouTube commercial, etc.Use the products section to sell more products. You can even use this section to encourage people to write reviews regarding your products. If you are trying to grow your business, there are plenty of ways to use LinkedIn to promote your products.
Create Content that Attracts and Converts Leads
Content is always a reliable way to increase your online presence, deliver value to your audience, and engage with your prospective customers. It makes you more trustworthy in the eyes of your leads because you are delivering helpful information in the form of articles, pictures, videos, etc.
Use content marketing to engage with your audience by posting about industry news, developments, product spotlights, how to guides: anything that is relevant to your audience’s interests. You can get a bit creative when it comes to content marketing.
Videos in particular are very impactful because they are eye-catching, entertaining, and informative.
LinkedIn gives you more video views if you directly upload them on the platform. The algorithm prioritizes videos posted on LinkedIn over videos posted elsewhere and then shared on LinkedIn. Your LinkedIn videos can be up to 10 minutes long, but we recommend keeping it short and to the point because people can easily get bored. Give them the information they are looking for, do it creatively, and that’s it. No need to extend your content just for length’s sake.
Create Highly Impactful Videos with Kennected Video
If you want to take a more direct approach with your video marketing, instead of just posting videos, why not create personalized videos and send them directly to your leads? You can do exactly that with Kennected Video, a software that lets you record your face, your screen, or both, and then easily edit and personalize your videos for your leads.
This software lets you create a rolodex of evergreen video content that you can use over and over. Improve your pitch by uploading existing videos. Merge, trim, and edit clips easily. With the help of call to action buttons, you will always be closing deals.
It even allows you to use a custom-created video landing page. Alternatively, you can select from Kennected Video’s library of ready-to-use designs. If you want to improve accessibility and clarity, you can add easy-to-read captions to your Kennected Video and really drive the point home.
For better brand building, you can use Kennected Video’s customizable media player. Stay on-brand with full control of colors and design of your video player.
Kennected Video is the easiest way to send customized outreach videos for email marketing. You can send your videos via email, text, or CRM. You can even pair it with Kennected’s LinkedIn automation tool to easily reach your target audience on LinkedIn.Kennected Video helps you stay connected with your leads no matter where they are.
Advertise on LinkedIn
If you want to make money, you need to invest some money. Invest in LinkedIn Advertising to earn more income through the world’s largest professional social network. Create an ad campaign to promote your products and services. You can also go a different route and promote something that will get people talking like a free giveaway or a workshop. LinkedIn Ads are meant to capture people’s attention. Get them curious enough to check out your brand and start following you. A little bit of advertising to go with your organic efforts can go a long way.
Get More Out of Your Sales Team with Kennected
When it comes to making more money on LinkedIn, Kennected is the best company to help you reach your goals. Kennected is committed to empowering business professionals through our trusted tools for lead generation. Right now we have three amazing products that can help you find and connect with your leads so you can convert more and increase your sales.
We have Cloud Kennect, which is our automation tool for LinkedIn. It can automate your outreach in a safe and effective way so you can focus on doing other tasks. Instead of manually reaching out, you can setup personalized messages and follow-ups and message all your targets on LinkedIn—without putting your account at risk. When someone responds, you can hop into the conversation and start building a real connection.
We’ve talked about Kennected Video, which is designed to capture your leads’ attention with personalized email outreach.
Finally, we have Kennected Calendar, which makes it easier to schedule appointments so that you and your leads are always on the same page.
Kennected as a whole has helped over 15,000 clients with our products, and we can do the same for your business. Book a demo with Kennected today to learn more!