How To Grow Your Solar Sales Company

 

The demand for solar energy is there. We know this because both commercial and residential solar installations have skyrocketed over the last decade. There are lots of people who want to know the benefits of renewable energy.

And if you want to grow your solar sales company, you need to find them and convert them into clients. Of course, this is easier said than done, considering the tight competition.

So here we will talk about some of the tried and tested methods of acquiring leads for solar sales, which you can use for your own company. All you need is a solid strategy. Let’s take a closer look.

How to Grow a Solar Installation & Sales Company

Growing your solar installation company is the same as growing any business: you find leads, you establish a relationship, and then you try to convert them. But cold calling isn’t going to cut it anymore. This marketing strategy is outdated, and you are more likely to annoy your leads than to convert them.

Solar businesses in particular aren’t really suitable for cold calling. Everyone who is interested in solar is already doing their own research online. You will have better luck finding these people than convincing others to get solar over the phone.

These days, it is better to identify high quality leads that are interested in your services and let them come to you.

At the same time, you can refine your outreach to get better results when you do find those highly qualified leads. This will ensure that you’re not pushing more leads away than you are attracting.

The Lifeblood of Every Business is Leads

Here are a few tips on generating your own solar leads. The first one is to put out content—a lot of it.

Content marketing lets you demonstrate your expertise in solar installation and sales. This will make you more attractive to the people who are researching solar. You are showing that you are a thought leader in your industry through your high quality content.

When it comes to content marketing, consistency is the key. Because all of your competitors are doing the exact same thing and publishing their own content, you need your content to stand out. That means your posts need to be consistently good. You can post articles, blog posts, videos, infographics, etc.—as long as they are always informative and interesting.

People love online content because it teaches them things they don’t know about. If you want your leads to click on your content, make sure you are answering questions that they have about solar. Find out what they want to know and give them the information they need. Make it easy to understand.

This way, you can give value to your audience without selling them anything. Done properly, content marketing can help you gain the trust of your target audience.

Content marketing also works great with SEO or search engine optimization. This is a strategy that involves optimizing keywords to rank higher in search results. The higher you rank in search results for relevant topics like “solar sales” and “solar installation,” the more people will be able to discover your business.

With SEO, the goal is to rank as high as you can by including the right keywords in your content. This will bring you a stream of leads in the future, if done right.

SEO and content marketing are both long term strategies. Your competitors are using the same SEO strategies so you can’t expect to see results right away. But this is a good way to promote your solar company while increasing your visibility online.

Speaking of improving your visibility, don’t limit yourself to just your website. Share your content all over social media—especially where your target audience is hanging out. A lot of people are spending time online, and that’s where you are most likely to connect with them.

Facebook, Twitter, Instagram, YouTube, Snapchat, TikTok, and LinkedIn: these are some of the most widely-used social networking platforms today. If you’re not utilizing them, you’re missing out. You don’t have to be everywhere at once, just where your leads are.

For solar leads, we recommend focusing your energy on LinkedIn.

How to Generate Solar Leads

Here are a few tips on generating your own solar leads. The first one is to put out content—a lot of it.

Content marketing lets you demonstrate your expertise in solar installation and sales. This will make you more attractive to the people who are researching solar. You are showing that you are a thought leader in your industry through your high quality content.

When it comes to content marketing, consistency is the key. Because all of your competitors are doing the exact same thing and publishing their own content, you need your content to stand out. That means your posts need to be consistently good. You can post articles, blog posts, videos, infographics, etc.—as long as they are always informative and interesting.

People love online content because it teaches them things they don’t know about. If you want your leads to click on your content, make sure you are answering questions that they have about solar. Find out what they want to know and give them the information they need. Make it easy to understand.

This way, you can give value to your audience without selling them anything. Done properly, content marketing can help you gain the trust of your target audience.

Content marketing also works great with SEO or search engine optimization. This is a strategy that involves optimizing keywords to rank higher in search results. The higher you rank in search results for relevant topics like “solar sales” and “solar installation,” the more people will be able to discover your business.

With SEO, the goal is to rank as high as you can by including the right keywords in your content. This will bring you a stream of leads in the future, if done right.

SEO and content marketing are both long term strategies. Your competitors are using the same SEO strategies so you can’t expect to see results right away. But this is a good way to promote your solar company while increasing your visibility online.

Speaking of improving your visibility, don’t limit yourself to just your website. Share your content all over social media—especially where your target audience is hanging out. A lot of people are spending time online, and that’s where you are most likely to connect with them.

Facebook, Twitter, Instagram, YouTube, Snapchat, TikTok, and LinkedIn: these are some of the most widely-used social networking platforms today. If you’re not utilizing them, you’re missing out. You don’t have to be everywhere at once, just where your leads are.

For solar leads, we recommend focusing your energy on LinkedIn.

How to Find Sales Reps for Solar Companies

LinkedIn is the ideal social network for generating leads. That’s because it is the only one that focuses on professional and business connections. LinkedIn is for jobseekers, recruiters, entrepreneurs, and marketers. It’s where you can find and connect with CEOs and other decision-makers.

If you are growing your solar sales company, this is also where you can find more sales reps to help you. LinkedIn is full of updated profiles that let you choose who you want to hire and work with.

There’s no need to buy leads if you can find high quality ones on LinkedIn. You just need to optimize your LinkedIn outreach to connect with more of your targets. This platform now has over 760 million users around the world, making it the biggest online platform for professionals. If you want more leads for your solar company, this is where you’ll find them.

How to Find Installation Contractors to Hire for Your Solar Company

Growing your solar business isn’t just about finding leads. It is also about reaching out and hiring more installation contractors to work with you. If you need to hire more people, then LinkedIn is a great place to start.

Another reason why you should focus on your LinkedIn outreach is because you can automate it. Whether you’re looking for leads or new contractors, you can use LinkedIn automation to make the process a whole lot smoother.

Automation helps you generate a steady stream of connections, meetings, and appointments so you can focus on running your business.

But don’t just use any automation tool: use the best. Kennected is the safest, most effective LinkedIn automation tool out there. It can give you smart prospecting on autopilot, so you can concentrate on converting your leads. Isn’t your time better spent working on your business?

Imagine being able to message everyone in your area an offer for 15% off solar installation. That’s the power of Kennected. You can define your audience with LinkedIn’s data-rich filters, paste the search results into Kennected, and launch your campaign. You can also set up multiple sequences at once to target many different demographics.

You can just sit back and wait for the connections to come in. When someone responds, you can jump right in and start having a conversation. You can then start building that relationship. No need to wait around for replies. No need to spend hours spraying and praying on LinkedIn.

If you see an installation contractor you want to work with, Kennected will reach out to them for you.

Kennected sends personalized messages so that you are more likely to get a response. If they don’t answer right away, the automation tool also sends your scheduled follow-up.

With Kennected and LinkedIn, you can generate a lot of leads without spending thousands of dollars. We believe that lead generation shouldn’t take up your whole marketing budget.

LinkedIn is where your leads are. Kennected is the tool you need to find them. Book a demo with Kennected and grow your solar sales business today!

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