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Multilevel marketing (MLM) is a strategy used by direct sales companies wherein members are encouraged to sell their products and services while also bringing in new recruits into the business. These new recruits become the distributor’s “downline” or network. In turn, they are also encouraged to make sales and recruit new members to earn money.
In this setup, distributors are paid a certain percentage of their recruits’ sales. Multilevel marketing gets a bad reputation because of illegal operations that run in a similar way, also known as pyramid schemes. But a lot of MLM schemes are legal and are operated legitimately, and that is what we are going to focus on as we discuss how you can grow your own MLM downline.
When it comes to MLM, there are two sides of the business: promoting the products and recruiting new people. You need to sharpen your skills at selling and recruiting if you want to succeed in this industry. Growing your downline involves a lot of hard work, and if you don’t get good at recruiting, you cannot grow.
Improving your MLM recruiting is all about establishing a system that works for you. Here we will talk about how you can grow your Plexus MLM downline.
What Do Plexus Reps Sell? About Plexus
Plexus is a supplement company that sells a variety of products that are designed to help people improve their overall health. This is a multilevel marketing company that mostly sells its products through brand ambassadors and independent consultants.
As a Plexus ambassador, you will be selling supplements, including its popular “pink drink” and Slim Drink products. In recent years, they have also expanded their offerings to include products for weight loss, gut health, and skin care.
According to the Plexus website, the company “empowers hundreds of thousands of people to transform their Health and Happiness year after year”. This MLM has been around since 2006 but it launched its flagship products in 2011. The company’s growth has been impressive.
Plexus may be a good opportunity for entrepreneurs to make some extra money by becoming brand ambassadors.
Jump Start Your Plexus MLM Business with These Industry Leading Strategies
If you want your Plexus business to grow, here are a few strategies and platforms you need to try.
Know where your target audience “hangs out” or spends time IRL and online. Finding out how people are looking for opportunities via a search function like Google or YouTube (where the user is looking to extract data from a database) or being pushed a message onto them via discovery via hashtags on your social media feed—knowing where your ideal prospects spend time online, and how they learn or educate themselves as well as entertain themselves is essential.
Instagram is a photo and video sharing platform with over 2 billion monthly active users. That is 17.6% of the world population.
Over 200 million businesses are actively using the platform to promote themselves. A significant portion of the Instagram user population is from the US, with 123 million users. Meanwhile, 87% of Instagram users are from outside the US.
51.6% of all Instagram users are male while 48.4% are female. It is more popular among younger demographics, with 31% of all Instagram users being 18 to 24 years old. In fact, 73% of US teens say that the best way for brands to reach them is through Instagram. 25% of US teens say it is their preferred social media platform.
In 2021, Instagram users spent an average of 30 minutes per day on the platform.
Needless to say, this is an incredibly popular social network that can help you grow your MLM downline if you can use it correctly. Instagram is all about influencer marketing and aesthetics. You need to understand your brand and identity so you can post relevant pictures that capture the attention of your leads.
It is especially useful for businesses that are in the fashion, beauty, health, fitness, and parenting industries. But you can succeed on Instagram no matter what you are selling as long as you maintain a solid and recognizable brand.
Keep in mind that Instagram users do not appreciate seeing product post after product post. You need to create a page that revolves around the lifestyle that you are selling. That’s what makes them want to follow a brand.
If you thought Instagram was popular, Facebook takes this to a whole other level, with 2.91 billion users as of 2022. It also has a high number of daily active users at 1.93 billion. Around 69% of US adults are on Facebook. However, almost 90% of all active Facebook users come from outside the US and Canada. India, Indonesia, and Brazil all have over 100 million Facebook users each.
56% of Facebook users are male while 44% are female. 1.7% of all Facebook users are on desktop while 1.59 billion use their mobile device. In terms of income, 75% of users with an income above $75k are on Facebook.
The largest demographic group on Facebook is between 25 and 35 years old, so you should use this social network if your target audience is within that age range. Facebook appeals to older users unlike Instagram. However, there is also a significant population of Facebook users who are between the ages 18 and 24, with 23.8% of the user population falling within that age range.
If you want to use Facebook for MLM, it’s all about content marketing. Attracting people to your brand and products is better than selling stuff directly on Facebook. Most people do not come to social media to buy things. Instead, you need to make them realize that what you are offering may be something that they need.
Do not push your leads away—pull them into your page using genuinely helpful content. This will also establish you as a thought leader in your industry, which makes it easier to gain people’s trust and recruit them into your downline later on. Bring value to your leads, optimize your profile to make the best first impression, and grow your downline authentically.
LinkedIn may not be as big as other social networking platforms, with only 810 million users around the world, but it is the biggest platform that concentrates on building professional and business relationships. It is the world’s largest networking event. There are over 690 million professionals on LinkedIn, meaning it is full of CEOs, entrepreneurs, professionals, and other decision makers in various industries.
LinkedIn has over 15 million open jobs—but it is not just for job hunters and recruiters anymore. It has evolved into an essential tool for B2B marketers and salespeople.
It goes without saying that this social networking platform is full of highly valuable leads for your MLM company. In fact, 50% of LinkedIn users say they are more likely to buy from someone they’ve engaged with on LinkedIn.
More than 74% of LinkedIn users are from outside the US. Speaking of US, 48.5% of LinkedIn users in the US are actively using the platform each month.
56.9% of LinkedIn users are male while 43.1% are female. As for the age demographics, 60.1% of LinkedIn users are between the ages of 25 and 34—which makes sense considering it is mostly used by the working population. However, it also has its fair share of millennials: with 19.2% of LinkedIn users being 18 to 24 years old.
LinkedIn is such a relevant platform in today’s professional landscape that 50% of all internet users with a college degree or higher are using it. We can say that LinkedIn is not only a social channel but a business channel.
If you want to grow your MLM downline on LinkedIn, you need to identify your target audience. LinkedIn works best when you focus on the best leads rather than casting a wide net. Identify the people who will benefit most from your products and services and then target that demographic.
Optimize your LinkedIn profile and start building your network. To make LinkedIn prospecting easier, you can use Kennected, which is an automation tool for LinkedIn that gives you a continuous stream of leads, connections, and appointments. With Kennected, you can send personalized messages and follow-ups automatically without spamming your target audience. Book a demo with Kennected today to learn more.
YouTube is the biggest video sharing platform out there, with over 2.6 billion users around the world. The number of active users on YouTube reaches 122 million per day. People spend an average of 18 minutes per day on the video platform.
The total daily hours of video watched on YouTube is 1 billion hours. This is no surprise considering that there are 500 hours’ worth of video uploaded per minute and over 1 billion videos watched per day.
53.9% of YouTube users are male while 46.1% are female. 81% of US adults use YouTube. In terms of age demographics, 95% of 18 to 29 year-olds in the US use YouTube. 91% of people in the US aged 30 to 49 use the platform. Up to 49% of people in the US over 65 years old are using YouTube.
US YouTube users are also very active on the platform. 62% of YouTube users in the US say they visit the site every day.
With all the content that is being published on YouTube, it’s hard to stand out unless you already have an established brand. So to succeed here, you need to start building your brand by publishing your own videos on a regular basis.
Edit your videos to make them look professional. Keep them short and to the point to maintain your audience’s interest. Most importantly, cover topics that are relevant to your niche to attract your ideal targets for your MLM business.
TikTok has proven that it is not just a passing trend and that it is here to stay. Like YouTube, TikTok is also a video sharing platform, but it is more focused on short form content. TikTok now has 1.2 billion users around the world as of 2022, and is now worth $50 billion.
There are 138 million monthly active TikTok users in the US. 57% of TikTok users are female while 43% are male.
This platform is mostly populated by younger users, with 43% of its global audience being 18 to 24 years old. 32% of TikTok users are aged between 25 and 34. In fact, only 3.4% of the TikTok user population is over the age of 55.
With its viral videos and popular trends, it’s easy to see why many people would spend so much time on the platform. The average TikTok user spends around 52 minutes on the app per day. 90% of TikTok users visit the app more than once a day.
The key to being successful on TikTok, whether you are a content creator or an MLM company is to get on the For You page. TikTok provides curated content based on what users like and engage with. So by making content that are relevant to your target audience’s interests, you will be able to show up on their For You page—the equivalent of the Facebook timeline—even if they are not following you.
TikTok makes it very easy for users to find and discover content that are interesting through the For You page. Even users who are casually scrolling through the app may find your brand’s videos. Hop on the latest trends and make your own version of popular videos. Don’t forget to inject some humor and insight so that viewers are more likely to follow you.
Typical Recruiting Strategies for Most Multi-Level Marketing Companies
There are plenty of strategies you can try to boost your multi-level marketing company’s downline. But you need to strike the perfect balance when recruiting so you don’t push your leads away. Here are a few of the most common recruitment strategies used by MLM companies that you can try for yourself.
Build a list of friends and family
Some people are lucky enough to have many friends and family members that they can convince to join their business. But remember that you can’t rely on this. For your MLM company to grow, you need to develop a recruiting mindset.
You need to make friends wherever you go. The key is being able to recruit even strangers and casual acquaintances.
With that in mind, building a list with your friends and family is a good way to jumpstart your downline. You can expand it from there by connecting with mutual friends, colleagues, neighbors, old school friends, regular service providers, mentors, teachers, and members of your community.
Building your downline takes a lot of work, but everyone starts somewhere.
Attend BNI meetings
BNI, also known as Business Networking International, is a business referral organization founded by Ivan Misner in 1985. BNI is a good way for small businesses to get together and obtain referrals.
A BNI meeting typically involves a breakfast meeting with a local BNI chapter where you pitch your business and then set up one-on-one meetings with individuals within the group. The group can then work on getting referrals for one another.
Do take note that BNI has an annual membership fee. You also have to pay for breakfast in the restaurant you are meeting at. This recruitment strategy works fine for some companies, but it works best if you have a physical business with a mainstream niche. BNI is mostly for traditional small businesses rather than internet-based businesses and those with an unusual niche.
Build a network of referral partners
Speaking of referrals, you can try to build your own network of referral partners. Start by listing a few businesses that may serve as a strategic partner for you. Include businesses that you have collaborated with in the past.
You can then develop a referral system that makes it easy for you and your partners to generate referrals for one another. You can have clients fill up a form and provide their contact details.
You can also use your existing CRM system to capture this information so you can further support your strategic partner.
Post content on social media
If you’re still not promoting yourself on social media, you are definitely missing out. Just based on the few demographics we’ve listed above, most people are spending a significant amount of time on social media.
Establishing an online presence is a great way to get ahead of the competition. It has several undeniable benefits that you shouldn’t miss out on. Posting content on social media builds brand familiarity, which then helps you gain the trust of your target audience. If you continue posting high quality content, they will see you as a thought leader—which is exactly what you need to influence them to join your MLM downline.
In this digital age, content marketing is more important than ever. You can get discovered by new leads, build a following, provide value, and cultivate customer loyalty.
Talk about your product or service at every opportunity
In order to grow your MLM downline, you need to be the number one ambassador for your company and your brand. This means promoting your products and services every chance you get. But since you don’t want to push away your leads, recognizing the appropriate times to bring it up is an important skill to develop. Once you’ve mastered the art of promoting your company organically, you will be able to grow your MLM company with ease.
What Most Direct Sales Business Owners Are Doing Wrong
Most MLM business owners do it wrong. They come on too strong and assume that every single person they come into contact with is a potential sale or customer and they treat them with such reckless abandon that they end up burning family and friendships. Most of this could be avoided by proper sales training executed from the top of the direct sales organization.
Let’s face it: most direct sales organizations do not recruit professional salespeople. Some do, but by and large these are regular people who have no sales experience, have never been coached on the consultative approach, or social selling, or looping. Most new reps are so excited about the opportunity to change their life and the life of their family that they get overly zealous and often get angry when people don’t see the same opportunity and say “no”.
If you need further proof look at all the MLM fail screenshots online. The industry needs to educate and train sales reps in a way that encourages them to learn how to deal with rejection and how to remain positive without rubbing their friends, family and perfect strangers the wrong way.
Frequently Asked Questions:
What is Network Marketing?
Network marketing is a business model that involves person-to-person sales by company representatives. This is often done with a work from home (WFH) setup. If you are in a network marketing business, you may have to build your own network of business partners or your own sales team that can help you generate and convert leads into sales.
While many networking marketing operations are perfectly legal and reliable, their reputation is somewhat affected by the existence of pyramid schemes. The latter is less concerned with giving value to customers through high quality products and more focused on the recruitment of salespeople who are required to pay for expensive starter kits or training materials upfront. It is important to note that not all multi-tier marketing businesses are pyramid schemes.
Network marketing appeals to people with strong sales skills who are able to create a profitable business even with just a modest investment.
What is a Downline Building Service?
Downline building services are gaining traction on the internet, similar to how MLM programs are becoming more and more popular. This is because the internet is an ideal medium for marketing. It’s free and it is used by everybody.
Downline builders have become a popular way to recruit people for MLM companies. Just as the name implies, MLM downline builders help you build your downline. It is a marketing plan in which prospects are placed after signing up. This marketing plan may have a different organizational structure from other marketing plans. But regardless of structure, most downline builders are free.
What is a Direct Sales Company?
A direct sales company is a company that engages in direct selling. Direct selling involves selling products directly to consumers in a non-retail environment. This means that the sale occurs elsewhere like at home, work, online, or any other non-store location.
With the direct selling approach, businesses can avoid the usual intermediaries in the supply chain, allowing them to provide direct value to their customers. Direct selling mostly relies on a salesperson’s ability to get in front of a customer and sell the products to them.
Multilevel marketing is actually one type of direct selling. Other types of direct selling include single-level direct sales, and party-plan sales.
Are MLM (Multilevel Marketing) & Direct Sales Organizations the Same?
There are many similarities between MLM and direct sales organizations. However, they are not exactly interchangeable because of certain nuances and differences between them. Direct selling is more of an umbrella term that includes all types of companies in the industry—and that includes MLM companies. As long as a business is selling directly to the consumers, it can be considered a direct selling company.
On the other hand, multilevel marketing is a business structure wherein the seller earns from direct sales and the sales of recruits. The MLM is a tiered structure consisting of independent sellers and recruits. This is what sets MLM apart from direct sales organizations. So while MLM companies are doing direct selling, it does not mean all direct selling companies are MLMs.
How Do I Improve My Downline?
When building a downline, you have to be the biggest ambassador for your brand. You need to be loyal to your company brand so you can lead by example. You can’t sell your products convincingly unless you’ve tried them yourself and seen their results. You should essentially be a walking billboard for your brand.
Next, you need to encourage your downline to attend group-wide meetings and conventions whenever possible. These events and venues where distributors can all get together are perfect for getting everyone motivated. It helps people stay focused on their goals. This ultimately leads to improved sales.
You also have to be there to mentor your downline. You can offer advice and give them some inspiration. Tell them all about the business tools you used to grow your own downline. Encourage them to seek more information from books and online guides.
This business is built upon trust. Building your network is not an easy task, but you will eventually reach your goals by nurturing your existing connections and attracting more people into your downline.
How Do I Grow My Plexus Team?
Recruiting people to join your Plexus team is a big part of the business model. But in order to succeed in this business, you have to be a seller first and a recruiter second. You can’t just focus on recruiting. You need to formulate your Plexus business strategy the same way you would with any other business. Putting value first and delivering that value to the people who need them will allow you to succeed.
By putting the spotlight on Plexus products, you can attract customers who are in need of weight loss supplements. In the process of developing relationships with these people, you may encounter a few who have the same entrepreneurial spirit that you have. You can then make a smooth and natural transition into recruiting them into your team and earning commissions.
But you have to put the products first. Your target audience has a problem, and your job is to sell the solutions. Through your Plexus products, you can solve their problems and give them value.
As an ambassador for Plexus, you will encounter a lot of people who want to lose weight or reach certain fitness goals. When you start solving their problems, you can build a strong business and eventually convince them to join your team.
While growing any MLM business is a challenging undertaking, it can also be exciting and rewarding.
How Can I Make My Plexus Business Faster?
Growing your Plexus business may be difficult, but it all starts with being its biggest advocate. You can’t convince others to use these products if you don’t believe in them yourself. If possible, try these Plexus products out yourself and see how it works for you. You may even be able to inspire others with your own fitness journey using Plexus supplements.
With a success story of your own, you are now ready to sell your Plexus products using different marketing strategies. Social media is one of the most powerful tools for marketers today and you should not miss out on its benefits. The right social networking platform can be a solid source of leads, prospects and customers.
Make sure you let everyone know about your business. Post it on Facebook or upload a YouTube video. Figure out where your target audience is hanging out online and post there.
You can also try reaching out to your acquaintances personally. Start with the people you know: friends, family members, and even colleagues. Then you can branch out from there.
If you have regular customers, ask them if they would be interested in the Plexus business opportunity. Simply move on to the next person if they say no. There is no need to push people into becoming a Plexus ambassador unless they are genuinely interested. You need to be fairly committed to this business in order to succeed, so you want team members who are actually passionate about it.
Organize an event or host a party. Get everyone together so you can present your Plexus products in a fun and pressure-free environment. To succeed in this business, you need to hone your marketing, selling, and communication skills.
How do Plexus Reps Get Paid?
In order to earn money with Plexus, you need to become a brand ambassador. Brand ambassadors earn points, bonuses, and commissions from Plexus Worldwide. To be a qualified Brand Ambassador, you need to have a current and paid Annual Membership Fee.
You also need to have at least 100 Personal Volume or PV through the monthly cycle end date. This includes the Welcome Packs in the first 30 days. PV is the volume received from each commissionable product that you and your retail customers purchase.
Plexus brand ambassadors earn compensation on both weekly and monthly cycles. Weekly earning cycles are from 12:00am ET Sunday through 11:59pm ET Saturday. Monthly earning cycles are from 12:00am ET on the 1st, through 11:59pm ET on the last day of the month.
Is Working for Plexus Worth it?
Making money with Plexus is possible, but it may be very difficult to do so. According to the Plexus website, the average brand ambassador earned just $544 in 2020.
Similar to other MLMs, there are two ways to make money: one is by selling Plexus weight loss products and another is by recruiting people and earning commissions.
And just like with other MLMs, your earnings depend on how much time and effort you invest into it, as well as other factors such as your personal sales skills. You need to sharpen your marketing, sales, and communication skills in order to sell your products and also grow your Plexus team. Those skills are highly valuable in this industry, but it is especially useful when joining an MLM. You need to build a large network that you can potentially convert into your customers or downline.
It goes without saying that this business model is not for everyone. A lot of brand ambassadors simply use it to supplement their main source of income rather than replace it altogether.
What Company Owns Plexus?
Plexus Worldwide is one of the biggest companies in the direct sales industry today. It was founded in 2006 but launched its flagship products in 2011. It has seen significant growth since then by selling products for weight loss, skincare, pain relief, nutrition, breast health, and detoxification. Plexus Worldwide is headquartered in Scottsdale, Arizona.
Two of Plexus’s owners, Alfred Pettersen and Tarl Robinson, got their start in the industry as distributors. Pettersen joined his first direct sales company in 1992, but eventually he found Plexus Worldwide.
When he joined Plexus Worldwide, they only had one product: a Breast Check Kit that helps women screen themselves for breast cancer. When the company’s founder discovered a life-threatening illness and planned to shut Plexus Worldwide down, he decided to sell it to Pettersen instead.
Pettersen then found Robinson who was looking for investment opportunities in direct sales companies. Robinson is now Plexus Worldwide’s CEO.
Can You Make Money in Plexus?
It is possible to make money in Plexus, but it is challenging to create reliable income as a brand ambassador. So whether you can make money in Plexus or not depends on how much work you put into it and how effective you are at selling these products.
One common problem among ambassadors is the ongoing costs. You need to buy at least 100 PV each month, regardless of how well you are making sales. This can lead to a situation where you are spending more than you are earning.
To build a sustainable business in the long term, you also need to grow your customer-base beyond your friends and family. This is a challenge for a lot of Plexus brand ambassadors. In 2018, only 26% of ambassadors made money and enrolled at least one new member. That same year, only 50% of ambassadors made a sale of more than $146. The remaining 50% made even less than that.
If you do go into this business, you will have to work very hard on building it. You may find more success by using Plexus as a source of additional income.
How Much Does it Cost to Join Plexus?
Plexus has a low startup cost. The Plexus Slim ambassador cost is only $34.95 per year. This is a very affordable way to start your own business. Plexus ambassadors get plenty of discounts. They are able to purchase products at wholesale prices. This allows ambassadors to make a profit once they sell the products to their friends, family members, and neighbors.
Can Plexus Be Trusted?
Plexus is a dietary supplement company that is mostly known for its “pink drink”, also known as the Plexus Slim Hunger Control. This is a powdered supplement that is supposed to help suppress a person’s appetite so they could lose weight.
Despite its popularity, Plexus is not immune to the common comparison to pyramid schemes. But there is a difference between MLM companies and pyramid schemes. A pyramid scheme is focused more on recruitment and does not have any products to offer. As you can see, Plexus Worldwide has plenty of legitimate products that they sell.
Can I Switch Teams in Plexus?
Switching teams is not common in the multilevel marketing industry. In fact, doing so is often discouraged. There is no information regarding how this works for Plexus Worldwide, but we can assume that this happens rarely and is not highly encouraged.
How Do I Get Started with Plexus?
Joining Plexus as an ambassador is easy. Visit their website at: https://plexusworldwide.com/join to learn more. You can join their community as a retail customer, as a VIP customer, or as a brand ambassador. VIP customers get up to 25% discount on their purchases, with the opportunity to earn free products. Brand ambassadors can earn supplemental income while enjoying special savings and exclusive benefits. If you are looking for a good source of additional income, and you are willing to try an MLM business, get started with Plexus Worldwide today.