Your personal brand is just as important as your business brand. While your business brand gives a bit of personality to your company, your personal brand showcases the person behind the company.
Crafting an online persona can help you develop stronger relationships with your clients and even attract new ones. But developing this persona can be tricky. That’s why we have a handy guide that will teach you everything you need to know.
Social media is one of the best places to establish your personal brand. By posting online, you can showcase your personality and interact with other users. This gives you an opportunity to develop that online persona that you want to create.
As much as possible, you want your personal brand to be consistent with your business brand. You need to have the same values, messages, etc., whether you are interacting as yourself or as your business. This helps your followers remember your brand.
Consistency is the key: that is the number one rule of personal branding.
Your online persona reflects your professional skills and personal values. This is what creates a connection between you and your target audience. If your message resonates with your leads, you can convert them into loyal customers more easily.
But “crafting” an online persona is less about creating something from scratch and more about letting your own unique personality shine through. It’s all about highlighting all the things that make you great. It’s about showing the qualities that set you apart from your competition.
Out of all the businesses selling your type of product, why should they buy from you? If all products are of the same quality, then personal brand will be your selling point.
You don’t have to be a celebrity to use a personal brand. But celebrities make a good case for why you need one. Take a look at how easy it is for stars to sell their products: their audience is already invested in them. You need to make yourself a celebrity in your own industry.
Whether you know it or not, you already have a personal brand. According to Jeff Bezos, founder of Amazon, your brand is what people say about you when you are not in the room. The good news is that you can refine that image using social media.
Grow Your Personal Brand on Social Media
Before we get into specific tips using popular social networking sites, let’s start with a few basics. No matter which platform you choose, you need to optimize your profile. Make sure you have a professional-looking profile picture, a descriptive header, and a banner image that shows off your brand.
If it’s been a while since you set up your account, update your profile. Don’t forget to add all the important information like contact details, websites, and links to other social profiles. This will make it easier for your audience to connect with you. The more detailed your profile, the more traffic you will get.
This process is a lot easier if you know which platform to focus on. We will help you choose a platform later on in this guide.
After deciding on the best social media platform to spend your time and energy on, you can start growing your personal brand. Delete old accounts and profiles that no longer reflect who you are and how you want to be presented.
A big part of cultivating your online persona is producing content and sharing them on your profile. This does two things: it attracts new leads to your profile, and it establishes you as a thought leader in your industry. Posting high quality content regularly is an effective way to increase your revenue and brand awareness no matter where you are.
Identify your area of expertise and start creating content related to it. Post tips, tricks, life hacks, and everything related to your niche. This will help you build credibility.
You don’t always have to create your own. You can curate content from a credible source and share them to your profile. This gives value to your audience even if you can’t monetize it. It makes you a good source of information, and it shows that you care about your community. It also keeps your content schedule full.
When writing your own content, always use a consistent tone so that readers can tell it’s your post even if they don’t see your name or logo.
Identify Your Platform by Figuring Out Where Your Audience Hangs Out
Unless you’re a big company with a dedicated social media team that can handle multiple social media accounts, you should focus on one or two platforms. Becoming an industry leader or a well-known personality is a tough gig. Focusing on one platform will make it easier for you to leave your mark.
But how do you choose the right social media account to focus on?
A lot of companies make their decisions based on what they see is working for other brands. But not all companies have the same target audience. Even if you are offering similar products, you will not always be targeting the same demographics.
A strategy that you copied from someone else won’t always work. Everyone wants to market on Facebook even if it’s not necessarily the best fit for every brand.
You need to find out what’s best for you and your business. Since we’re talking about building your personal brand, your preference should be taken into consideration. If you’re active on a particular platform and already have a following there, you can just keep growing that community. If you’re on Twitter and you’re getting hundreds of retweets per post, you can leverage that.
But if you’re starting from scratch, your best bet is to go where your audience is. Figure out where they are hanging out online. It will increase your exposure and you will get more out of your outreach efforts. Your personal brand is also more likely to succeed if you market yourself where your audience is.
It all depends on your demographic. You are more likely to find teens and young adults on Instagram, Twitter, and TikTok. If you are targeting professionals, you should go for LinkedIn. Adults and older people are also likely to be on Facebook.
It is also based on what you’re offering. If you’re selling wedding dresses, for example, you can go on Pinterest. If you’re selling real estate, Instagram is a good place to be.
One good tip is to study influencers and connect with them. Look at how they are engaging with their target audience and how they are presenting their brand. Collaborating with them is also a good idea if you want to introduce your brand to a bigger audience.
Learning from influencers can help boost your personal brand.
Figure Out How They Like to Consume Info
Now that you know where your audience is spending their time online, it’s time to learn their preferred form of content. One very basic example is that younger demographics enjoy memes the most. If you’re planning to incorporate memes into your personal brand, then you should know they won’t work as well on older targets.
Learning their favorite content format will allow you to focus your energy on the most effective content types. Do they enjoy videos, articles, or short status updates? Do they enjoy pictures? Knowing the right type of content to post will also help you express yourself in a way that actually connects with them.
Post the right content and the right audience will come to you.
Aside from your audience’s preference, you should consider your marketing goals. Do you want to get more leads? Do you want to become a thought leader? Do you want to boost your engagement? Acquire more customers? Drive more traffic to your website?
For lead generation, some of the best content types to use are videos, images, and written content. For establishing thought leadership, you want to create articles, eBooks, blog posts, infographics, and podcasts. If you want to drive more traffic to your website, you want to share video guides, pictures, and even memes.
Now if you’re still not sure what content to post, observe your target audience and see what kind of posts they react to. Or experiment with different types of content and see what gets the most engagement. Use analytics to measure your results.
Start Giving Them Content in their Preferred Format & Platform
You know where your audience is and you know what type of content they want. Now it’s time to give them what they want.
No matter which platform you end up focusing on, just make sure you are sharing content on a regular basis. People will start seeing you as a reliable source of information in no time.
Here’s something to keep in mind: there’s a difference between posting regularly and posting too often. Sometimes posting too much can annoy your leads. It can also make you look desperate. Use a social media management app to schedule your posts. The sweet spot is typically 3 to 4 posts per week, but experiment and see what works for you.
Don’t worry if there are days that you don’t post. That’s perfectly fine. Just don’t be inactive to the point where people unfollow you or unsubscribe.
Again, use analytics to see how often you should post based on your target audience and engagement.
The final tip is to keep it positive. Regardless of what type of content you are posting and what persona you are trying to create, you want your audience to have a good time. Engage with other people regularly. Create a welcoming environment for them.
Respond to reviews and criticism—it opens the line of communication between you and your leads. Always keep your online interactions positive.
How to Grow on Instagram
Here we will be giving you some platform-specific advice for growing your personal brand on social media. Let’s start off with Instagram.
Instagram now has over one billion users around the world. Not to mention it has extremely high user engagement levels. If your target audience is on Instagram and you want to develop your personal brand here, it’s definitely not a bad idea. In fact, 80 percent of IG accounts are following businesses.
As a photo-sharing website, it is primarily a visual medium. Instagram is very popular among teenagers and young adults, but it also has plenty of adult users.
If you want to make it work for you, you have to develop your own aesthetic. Your business brand probably has its own color scheme already. All you have to do is incorporate those colors into your Instagram posts.
You can also go for a specific vibe, depending on your industry and what your personal brand is. If your business sells clothing for athletes, you can maintain a natural, down-to-earth Instagram aesthetic, with a lot of outdoor images. It all depends on your products and services, but try to go for a theme that makes sense to you.
Maintaining a distinct visual identity is very important if you want your profile visitors to remember you.
Instagram is also the kind of platform where you have to post daily. Research shows that Instagram users who post more often enjoy more likes and followers. So you need to be quite active here if you want to become an influencer.
Finally, you have to use hashtags. Even if all your posts are visually stunning, you still need to make sure others can see them. Use specific hashtags related to that particular image instead of going for common hashtags. Your picture will drown in a sea of content if you post it under a hashtag that is as broad as #art or #fashion. Those hashtags are getting updated every second. Be specific.
So to summarize personal branding on Instagram: be active, use specific hashtags, and develop your own aesthetic.
How to Grow on Facebook
Even with the rise of new social media, Facebook remains extremely valuable for business owners and B2B marketers. Whether you’re a small business or a huge enterprise, Facebook is one of the best social networking platforms to use. That’s because it caters to a very large audience and covers a lot of different demographics.
Facebook is still the most popular social network on the planet, with over 2.38 billion monthly active users. It’s also safe to say that Facebook is still growing.
Many entrepreneurs are building their brand on Facebook. And if you want to use it for your personal brand, you need a few helpful tips.
For starters, Facebook is excellent for content marketing. It’s not just because of Facebook’s wide age demographic. It’s because it supports almost all kinds of content. You can post pictures, videos, articles, blog entries, memes, etc. And you can still expect tons of engagement. This gives you a lot of flexibility and freedom to do whatever you want.
You can keep giving value to your community by posting high quality content on Facebook. As long as it is relevant to their interests, you can expect them to react and comment. This allows you to engage with them in a meaningful way.
Building your community is the tough part. Content marketing will help your Facebook business page get more followers. But if you want to attract more leads, try joining Facebook Groups.
Being an active participant in Facebook Groups will help you meet like-minded people. Engage with them by reading their posts, commenting often, and posting your own content. Try not to promote yourself too much. You want to attract people to your page organically or else you will come across as annoying.
Only promote your page once you’ve become somewhat of an authority figure in your Group. This takes time, but the effort is worth it.
How to Grow On TikTok
Yes, TikTok is now on everybody’s radar—including entrepreneurs and marketers. This platform has exploded into the scene, and it’s still growing. We have reason to believe that it’s here to stay. So become one of its early adopters and reap the benefits of TikTok today!
That said, this social media channel is most popular among young people. This platform is most suitable for businesses that target a younger demographic.
Building your personal brand on TikTok is not a bad idea. The platform itself is fun: it’s full of lip sync performances, skits, silly dances, and other viral content. So if you want to create an image that’s fun, humorous, or simply lighthearted, this is the best place to be. It shows that you don’t take yourself too seriously, and you’re an approachable person.
Sure, TikTok is not for everyone. Just spend a few hours browsing all the different videos there and you’ll see if it’s for you or not. You don’t want to look like you’re trying too hard.
One interesting thing to note is that many professionals are using TikTok to educate and inform their target audience. Some people may not realize this, but TikTok can be a platform for serious topics. Some influencers use it to educate their viewers on subjects like history, math, science, and even real estate.
If you want to grow on TikTok, you need to be up to date on trends. Because TikTok is so fast-paced, there are new trends coming out almost every day. Try to keep up with the latest dance challenges and viral content—and then make your own. If you’re fast enough, your content can go viral too.
Follow popular creators and see what makes their videos so appealing. If you want to post videos yourself, keep it short. While TikTok lets you post 60-second videos, try to keep yours between 8 and 15 seconds.
TikTok encourages creativity and fun. Even if your target audience is not on TikTok right now, keep an eye out for this particular channel. TikTok is still evolving, and it might become an important tool in your arsenal in the future.
How to Grow On YouTube
If you want to make videos for your content marketing efforts, but TikTok is not for you—then definitely go for YouTube. YouTube is even bigger than Facebook in terms of the number of users, although it’s not a social networking platform per se.
YouTube can be used to grow your community while you’re developing your personal brand. The more subscribers you have, the more people you can reach with your content. Subscribers are hard to earn, but they are very valuable. Videos with a lot of views can even be monetized.
YouTube remains a giant in its space. Sometimes it’s even referred to as the world’s “second largest search engine”. And that’s mainly because people use it for research when they want to learn about something.
With all that said, growing on YouTube can be difficult because of the competition. Here, your content upload should be frequent, and your branding should be on point.
There are a lot of content creation guides out there for making effective YouTube videos. You need to have custom thumbnails, you need to use call to actions, etc.
But the main thing to keep in mind is that your videos should be visually appealing and informative. Viewers will click away if they don’t find your content interesting—because they know there are tons of other videos out there covering the same topics.
From the start, your channel needs to look professional. Developing your brand here is good for the long term because it will give you a loyal fan base. But that is only if you can make memorable content. Becoming a YouTuber is literally a full time job.
To make it easier for you to create a long-lasting impact, build your videos around a single keyword or topic. This is a simple way to get your content in front of the right audience. Use SEO best practices here the same way you use them in your other content.
And lastly, be sure to upload new videos frequently. This is the most reliable way to grow your audience. Try posting at least once a week. If you maintain a consistent posting schedule, you’ll find more people waiting for you to upload.
How to Grow On LinkedIn
Compared to other social networking platforms, LinkedIn is unique because it focuses on building professional relationships. It helps people find new career opportunities, and build strong connections. Because of its professional nature, it is the perfect channel for establishing thought leadership through content marketing.
Just like the other social channels, you need to optimize your profile first before you start branding on LinkedIn. You want your profile to act as a landing page for when people see your content and decide to check you out. Once your profile is optimized, start delivering value through content.
Use LinkedIn if you want to target professionals, CEOs, and decision makers. You can find people from different industries—and you can even use the LinkedIn filters to find and connect with them.
Long form articles are welcome here. Make sure the content you share is valuable, informative, and relevant to your target audience’s interests. You can also post video guides and infographics.
LinkedIn is slowly evolving in terms of the way people use it. A lot of LinkedIn influencers are beginning to utilize short status updates to keep their community engaged. You can try a similar strategy yourself.
To make your LinkedIn outreach even easier, use LinkedIn automation.
Kennected is a LinkedIn automation tool that brings smart prospecting on autopilot. You can save lots of time by connecting with hundreds of people without having to send those requests manually. Just choose your target audience, paste the URL onto Kennected, and send personalized messages automatically. Kennected will send them one by one—as if you were sending them yourself.
Imagine being able to send personalized messages to thousands of people in your town that has a LinkedIn account. Once they connect with you, you have their email address, phone number, and other contact information right inside your dashboard. That’s the power of Kennected.
Sometimes people forget to respond or check their LinkedIn. That’s why Kennected also sends personalized follow-ups automatically. Kennected has a reply detection feature that prevents future follow-ups.
We can help you reach thousands of people at a lower cost than mailers—and we’re a lot more effective. Build your email list or SMS list effortlessly. Book a demo with Kennected today to learn more!
Creating a personal brand is not easy. But remember, consistency and authenticity are the most important elements of brand building. After that, it’s all a matter of being where your audience is and consistently delivering value to them.