Table of Contents
Multilevel marketing (MLM) is a strategy used by direct sales companies wherein members are encouraged to sell their products and services while also bringing in new recruits into the business. These new recruits become the distributor’s “downline” or network. In turn, they are also encouraged to make sales and recruit new members to earn money.
In this setup, distributors are paid a certain percentage of their recruits’ sales. Multilevel marketing gets a bad reputation because of illegal operations that run in a similar way, also known as pyramid schemes. But a lot of MLM schemes are legal and are operated legitimately, and that is what we are going to focus on as we discuss how you can grow your own MLM downline.
When it comes to MLM, there are two sides of the business: promoting the products and recruiting new people. You need to sharpen your skills at selling and recruiting if you want to succeed in this industry. Growing your downline involves a lot of hard work, and if you don’t get good at recruiting, you cannot grow.
Improving your MLM recruiting is all about establishing a system that works for you. Here we will talk about how you can grow your Pampered Chef MLM downline.
What Do Pampered Chef Reps Sell? About Pampered Chef
Pampered Chef is a multinational multi-level marketing company with a direct sales force of around 35,000 worldwide. They offer products like kitchen tools, stoneware, cookware, baking supplies, cutlery, food products, and cookbooks. It operates in five countries: the United States, Canada, France, Germany, and Austria.
Pampered Chef was founded in 1980 by Doris Christopher who wanted to provide powerful kitchen tools that will improve the family cooking experience. She knew that if kitchen products were available at an affordable price, families would be able to cook together more often and create stronger relationships.
The company aims to create a “no-fuss” cooking environment. As an MLM sales opportunity, Pampered Chef allows its independent consultants to grow their own business by selling kitchen products and growing their own downline.
Jump Start Your Pampered Chef MLM Business with These Industry Leading Strategies
If you want your Pampered Chef business to grow, here are a few strategies and platforms you need to try.
Know where your target audience “hangs out” or spends time IRL and online. Finding out how people are looking for opportunities via a search function like Google or YouTube (where the user is looking to extract data from a database) or being pushed a message onto them via discovery via hashtags on your social media feed—knowing where your ideal prospects spend time online, and how they learn or educate themselves as well as entertain themselves is essential.
Instagram is a photo and video sharing platform with over 2 billion monthly active users. That is 17.6% of the world population.
Over 200 million businesses are actively using the platform to promote themselves. A significant portion of the Instagram user population is from the US, with 123 million users. Meanwhile, 87% of Instagram users are from outside the US.
51.6% of all Instagram users are male while 48.4% are female. It is more popular among younger demographics, with 31% of all Instagram users being 18 to 24 years old. In fact, 73% of US teens say that the best way for brands to reach them is through Instagram. 25% of US teens say it is their preferred social media platform.
In 2021, Instagram users spent an average of 30 minutes per day on the platform.
Needless to say, this is an incredibly popular social network that can help you grow your MLM downline if you can use it correctly. Instagram is all about influencer marketing and aesthetics. You need to understand your brand and identity so you can post relevant pictures that capture the attention of your leads.
It is especially useful for businesses that are in the fashion, beauty, health, fitness, and parenting industries. But you can succeed on Instagram no matter what you are selling as long as you maintain a solid and recognizable brand.
Keep in mind that Instagram users do not appreciate seeing product post after product post. You need to create a page that revolves around the lifestyle that you are selling. That’s what makes them want to follow a brand.
If you thought Instagram was popular, Facebook takes this to a whole other level, with 2.91 billion users as of 2022. It also has a high number of daily active users at 1.93 billion. Around 69% of US adults are on Facebook. However, almost 90% of all active Facebook users come from outside the US and Canada. India, Indonesia, and Brazil all have over 100 million Facebook users each.
56% of Facebook users are male while 44% are female. 1.7% of all Facebook users are on desktop while 1.59 billion use their mobile device. In terms of income, 75% of users with an income above $75k are on Facebook.
The largest demographic group on Facebook is between 25 and 35 years old, so you should use this social network if your target audience is within that age range. Facebook appeals to older users unlike Instagram. However, there is also a significant population of Facebook users who are between the ages 18 and 24, with 23.8% of the user population falling within that age range.
If you want to use Facebook for MLM, it’s all about content marketing. Attracting people to your brand and products is better than selling stuff directly on Facebook. Most people do not come to social media to buy things. Instead, you need to make them realize that what you are offering may be something that they need.
Do not push your leads away—pull them into your page using genuinely helpful content. This will also establish you as a thought leader in your industry, which makes it easier to gain people’s trust and recruit them into your downline later on. Bring value to your leads, optimize your profile to make the best first impression, and grow your downline authentically.
LinkedIn may not be as big as other social networking platforms, with only 810 million users around the world, but it is the biggest platform that concentrates on building professional and business relationships. It is the world’s largest networking event. There are over 690 million professionals on LinkedIn, meaning it is full of CEOs, entrepreneurs, professionals, and other decision makers in various industries.
LinkedIn has over 15 million open jobs—but it is not just for job hunters and recruiters anymore. It has evolved into an essential tool for B2B marketers and salespeople.
It goes without saying that this social networking platform is full of highly valuable leads for your MLM company. In fact, 50% of LinkedIn users say they are more likely to buy from someone they’ve engaged with on LinkedIn.
More than 74% of LinkedIn users are from outside the US. Speaking of US, 48.5% of LinkedIn users in the US are actively using the platform each month.
56.9% of LinkedIn users are male while 43.1% are female. As for the age demographics, 60.1% of LinkedIn users are between the ages of 25 and 34—which makes sense considering it is mostly used by the working population. However, it also has its fair share of millennials: with 19.2% of LinkedIn users being 18 to 24 years old.
LinkedIn is such a relevant platform in today’s professional landscape that 50% of all internet users with a college degree or higher are using it. We can say that LinkedIn is not only a social channel but a business channel.
If you want to grow your MLM downline on LinkedIn, you need to identify your target audience. LinkedIn works best when you focus on the best leads rather than casting a wide net. Identify the people who will benefit most from your products and services and then target that demographic.
Optimize your LinkedIn profile and start building your network. To make LinkedIn prospecting easier, you can use Kennected, which is an automation tool for LinkedIn that gives you a continuous stream of leads, connections, and appointments. With Kennected, you can send personalized messages and follow-ups automatically without spamming your target audience. Book a demo with Kennected today to learn more.
YouTube is the biggest video sharing platform out there, with over 2.6 billion users around the world. The number of active users on YouTube reaches 122 million per day. People spend an average of 18 minutes per day on the video platform.
The total daily hours of video watched on YouTube is 1 billion hours. This is no surprise considering that there are 500 hours’ worth of video uploaded per minute and over 1 billion videos watched per day.
53.9% of YouTube users are male while 46.1% are female. 81% of US adults use YouTube. In terms of age demographics, 95% of 18 to 29 year-olds in the US use YouTube. 91% of people in the US aged 30 to 49 use the platform. Up to 49% of people in the US over 65 years old are using YouTube.
US YouTube users are also very active on the platform. 62% of YouTube users in the US say they visit the site every day.
With all the content that is being published on YouTube, it’s hard to stand out unless you already have an established brand. So to succeed here, you need to start building your brand by publishing your own videos on a regular basis.
Edit your videos to make them look professional. Keep them short and to the point to maintain your audience’s interest. Most importantly, cover topics that are relevant to your niche to attract your ideal targets for your MLM business.
TikTok has proven that it is not just a passing trend and that it is here to stay. Like YouTube, TikTok is also a video sharing platform, but it is more focused on short form content. TikTok now has 1.2 billion users around the world as of 2022, and is now worth $50 billion.
There are 138 million monthly active TikTok users in the US. 57% of TikTok users are female while 43% are male.
This platform is mostly populated by younger users, with 43% of its global audience being 18 to 24 years old. 32% of TikTok users are aged between 25 and 34. In fact, only 3.4% of the TikTok user population is over the age of 55.
With its viral videos and popular trends, it’s easy to see why many people would spend so much time on the platform. The average TikTok user spends around 52 minutes on the app per day. 90% of TikTok users visit the app more than once a day.
The key to being successful on TikTok, whether you are a content creator or an MLM company is to get on the For You page. TikTok provides curated content based on what users like and engage with. So by making content that are relevant to your target audience’s interests, you will be able to show up on their For You page—the equivalent of the Facebook timeline—even if they are not following you.
TikTok makes it very easy for users to find and discover content that are interesting through the For You page. Even users who are casually scrolling through the app may find your brand’s videos. Hop on the latest trends and make your own version of popular videos. Don’t forget to inject some humor and insight so that viewers are more likely to follow you.
Typical Recruiting Strategies for Most Multi-Level Marketing Companies
There are plenty of strategies you can try to boost your multi-level marketing company’s downline. But you need to strike the perfect balance when recruiting so you don’t push your leads away. Here are a few of the most common recruitment strategies used by MLM companies that you can try for yourself.
Build a list of friends and family
Some people are lucky enough to have many friends and family members that they can convince to join their business. But remember that you can’t rely on this. For your MLM company to grow, you need to develop a recruiting mindset.
You need to make friends wherever you go. The key is being able to recruit even strangers and casual acquaintances.
With that in mind, building a list with your friends and family is a good way to jumpstart your downline. You can expand it from there by connecting with mutual friends, colleagues, neighbors, old school friends, regular service providers, mentors, teachers, and members of your community.
Building your downline takes a lot of work, but everyone starts somewhere.
Attend BNI meetings
BNI, also known as Business Networking International, is a business referral organization founded by Ivan Misner in 1985. BNI is a good way for small businesses to get together and obtain referrals.
A BNI meeting typically involves a breakfast meeting with a local BNI chapter where you pitch your business and then set up one-on-one meetings with individuals within the group. The group can then work on getting referrals for one another.
Do take note that BNI has an annual membership fee. You also have to pay for breakfast in the restaurant you are meeting at. This recruitment strategy works fine for some companies, but it works best if you have a physical business with a mainstream niche. BNI is mostly for traditional small businesses rather than internet-based businesses and those with an unusual niche.
Build a network of referral partners
Speaking of referrals, you can try to build your own network of referral partners. Start by listing a few businesses that may serve as a strategic partner for you. Include businesses that you have collaborated with in the past.
You can then develop a referral system that makes it easy for you and your partners to generate referrals for one another. You can have clients fill up a form and provide their contact details.
You can also use your existing CRM system to capture this information so you can further support your strategic partner.
Post content on social media
If you’re still not promoting yourself on social media, you are definitely missing out. Just based on the few demographics we’ve listed above, most people are spending a significant amount of time on social media.
Establishing an online presence is a great way to get ahead of the competition. It has several undeniable benefits that you shouldn’t miss out on. Posting content on social media builds brand familiarity, which then helps you gain the trust of your target audience. If you continue posting high quality content, they will see you as a thought leader—which is exactly what you need to influence them to join your MLM downline.
In this digital age, content marketing is more important than ever. You can get discovered by new leads, build a following, provide value, and cultivate customer loyalty.
Talk about your product or service at every opportunity
In order to grow your MLM downline, you need to be the number one ambassador for your company and your brand. This means promoting your products and services every chance you get. But since you don’t want to push away your leads, recognizing the appropriate times to bring it up is an important skill to develop. Once you’ve mastered the art of promoting your company organically, you will be able to grow your MLM company with ease.
What Most Direct Sales Business Owners Are Doing Wrong
Most MLM business owners do it wrong. They come on too strong and assume that every single person they come into contact with is a potential sale or customer and they treat them with such reckless abandon that they end up burning family and friendships. Most of this could be avoided by proper sales training executed from the top of the direct sales organization.
Let’s face it: most direct sales organizations do not recruit professional salespeople. Some do, but by and large these are regular people who have no sales experience, have never been coached on the consultative approach, or social selling, or looping. Most new reps are so excited about the opportunity to change their life and the life of their family that they get overly zealous and often get angry when people don’t see the same opportunity and say “no”.
If you need further proof look at all the MLM fail screenshots online. The industry needs to educate and train sales reps in a way that encourages them to learn how to deal with rejection and how to remain positive without rubbing their friends, family and perfect strangers the wrong way.
Frequently Asked Questions
What is Network Marketing?
Network marketing is a business model that involves person-to-person sales by company representatives. This is often done with a work from home (WFH) setup. If you are in a network marketing business, you may have to build your own network of business partners or your own sales team that can help you generate and convert leads into sales.
While many networking marketing operations are perfectly legal and reliable, their reputation is somewhat affected by the existence of pyramid schemes. The latter is less concerned with giving value to customers through high quality products and more focused on the recruitment of salespeople who are required to pay for expensive starter kits or training materials upfront. It is important to note that not all multi-tier marketing businesses are pyramid schemes.
Network marketing appeals to people with strong sales skills who are able to create a profitable business even with just a modest investment.
What is a Downline Building Service?
Downline building services are gaining traction on the internet, similar to how MLM programs are becoming more and more popular. This is because the internet is an ideal medium for marketing. It’s free and it is used by everybody.
Downline builders have become a popular way to recruit people for MLM companies. Just as the name implies, MLM downline builders help you build your downline. It is a marketing plan in which prospects are placed after signing up. This marketing plan may have a different organizational structure from other marketing plans. But regardless of structure, most downline builders are free.
What is a Direct Sales Company?
A direct sales company is a company that engages in direct selling. Direct selling involves selling products directly to consumers in a non-retail environment. This means that the sale occurs elsewhere like at home, work, online, or any other non-store location.
With the direct selling approach, businesses can avoid the usual intermediaries in the supply chain, allowing them to provide direct value to their customers. Direct selling mostly relies on a salesperson’s ability to get in front of a customer and sell the products to them.
Multilevel marketing is actually one type of direct selling. Other types of direct selling include single-level direct sales, and party-plan sales.
Are MLM (Multilevel Marketing) & Direct Sales Organizations the Same?
There are many similarities between MLM and direct sales organizations. However, they are not exactly interchangeable because of certain nuances and differences between them. Direct selling is more of an umbrella term that includes all types of companies in the industry—and that includes MLM companies. As long as a business is selling directly to the consumers, it can be considered a direct selling company.
On the other hand, multilevel marketing is a business structure wherein the seller earns from direct sales and the sales of recruits. The MLM is a tiered structure consisting of independent sellers and recruits. This is what sets MLM apart from direct sales organizations. So while MLM companies are doing direct selling, it does not mean all direct selling companies are MLMs.
How Do I Improve My Downline?
When building a downline, you have to be the biggest ambassador for your brand. You need to be loyal to your company brand so you can lead by example. You can’t sell your products convincingly unless you’ve tried them yourself and seen their results. You should essentially be a walking billboard for your brand.
Next, you need to encourage your downline to attend group-wide meetings and conventions whenever possible. These events and venues where distributors can all get together are perfect for getting everyone motivated. It helps people stay focused on their goals. This ultimately leads to improved sales.
You also have to be there to mentor your downline. You can offer advice and give them some inspiration. Tell them all about the business tools you used to grow your own downline. Encourage them to seek more information from books and online guides.
This business is built upon trust. Building your network is not an easy task, but you will eventually reach your goals by nurturing your existing connections and attracting more people into your downline.
How Do I Grow My Pampered Chef Team?
You can make Pampered Chef work for you, but it’s not going to be easy. It’s going to require some marketing skills, communication skills, social skills, networking skills, and sales skills. You also need to have a solid marketing strategy—but before you can get into that, you need to familiarize yourself with the product first.
Getting to know the Pampered Chef products by using them yourself will significantly improve your approach to selling it. If you don’t understand how they work or why they are beneficial, you will struggle to convince others to use it.
People can tell if you believe in the products you are selling. You need to be excited about Pampered Chef and its array of products. Your enthusiasm alone should be able to encourage other people to try it. When you are selling these products, talk about how they have changed your cooking experience. Learn about your Pampered Chef products to understand how they can help your future customers.
When you are genuine about your love for these products, people are going to trust you more. This level of enthusiasm is infectious. Ultimately, it will help you become a more effective independent consultant.
Recruiting them into your downline is going to be much trickier. It’s all about finding people who are genuinely passionate about cooking. Foodies, bakers, and cooking fans may be more inclined to join Pampered Chef, for example.
The best thing about being an independent consultant is that you get to decide how much effort you put into the business. Of course, if you want to earn more money, you are gonna have to put in much more effort. But whatever your financial goals are, make sure you create a plan and stick with it. Stick with a realistic schedule that fits with your lifestyle.
Make this business a part of your daily routine and then stick with that routine. It’s hard to become successful with this business if you put it on the back burner.
Be patient and learn every chance you get. Make the most out of Pampered Chef’s support resources. You can sell products virtually and in person. Pampered Chef puts a lot of focus on “parties” which are events wherein you can sell Pampered Chef products while cooking and telling people more about these kitchen tools.
There are several party types: fundraisers, host rewards, wedding showers, and catalog parties. Start with your friends and family, and then slowly branch out from there. Building your network will help you build your Pampered Chef downline and it all starts with a party.
How Can I Make My Pampered Chef Business Faster?
A large part of selling Pampered Chef products is hosting parties or finding people to host parties. Ask your friends or family to be one of your first hosts, offering generous host rewards like discounts and free products based on part sales. These parties will help you meet new people and grow your network of connections. You can then grow your business from there.
Pampered Chef even offers training that for independent consultants who want to find new hosts for their parties. Keep in mind that the best parties are focused on fun and not on sales. If you go with an exciting theme, people are more likely to show up again and again. You can come up with themes based on popular cooking ideas or cuisines. You can also have your parties revolve around certain events or celebrations—even if it’s not a holiday. You can set up a fundraiser and support worthy causes. You can also have wedding showers or other in-person gatherings where you can offer discounts.
Aside from hosting parties, you can also use traditional marketing strategies like newspaper ads, flyers, catalogs, etc. Or you can take advantage of social media and make a big announcement on your preferred social networking platform. Post your business on Facebook or create a video and post it on YouTube, for example.
How do Pampered Chef Reps Get Paid?
Pampered Chef independent consultants earn a direct commission instead of a resale profit on what they sell. Consultants are paid by the company twice per month through a direct deposit process. As a Pampered Chef consultant, you don’t have to pay for host benefits since you have no deliveries. This also means fewer overhead costs compared to other MLM opportunities.
Consultants can start earning 20% commission on their sales straight away. The more you sell, the faster your business grows. You can also earn more commission as you build your team. Pampered Chef consultants earn up to 33% commission for building their own team.
That said, you need to keep in mind that actual earnings may vary. It all depends on how much time and effort you put into it, among other factors. Not everyone will achieve the same results.
The good news is that you also get to decide how much time you put into it. So it all depends on your business goals.
Is Working for Pampered Chef Worth it?
Pampered Chef does not require consultants to put in a minimum number of hours into their business. You get to decide how much time you spend working on your business. Despite its flexibility, however, Pampered Chef does require consultants to submit at least $20 in commissionable sales within six months in order to maintain eligibility to sell their products.
If you want to keep any perks you have earned, you also have to submit $150 in commissionable sales each month.
As a consultant, you can purchase Pampered Chef products any time for up to a 50% discount. Independent consultants can enjoy a minimum product discount of 20%. Pampered Chef does have its perks and rewards aside from the commissions you earn with each sale.
You also don’t need to worry about hosting parties in-person if that is not your thing. Adapting to today’s technology, Pampered Chef now also allows consultants to host virtual parties and earn commissions from there too.
Overall, Pampered Chef has plenty of benefits and advantages that make it worthwhile.
What Company Owns Pampered Chef?
Pampered Chef was founded in 1980 by Doris Christopher in the basement of her suburban Chicago home. She came up with a party plan that offers professional-quality kitchen tools to consumers directly through in-home cooking demos.
In 1996, the company expanded to Canada, to the UK in 1999, Germany in 2000, Austria in 2019, and France in 2020. As you can see, the company is still growing to this day.
In 2002, the company was acquired by Warren Buffett’s Berkshire Hathaway corporation. Berkshire Hathaway appointed Tracy Britt Cool as CEO in 2014. In 2020, Andrew Treanor, the company’s COO took over the role of CEO.
Can You Make Money in Pampered Chef?
It is possible to earn money from Pampered Chef. Just like other MLMs, there are two ways to accomplish this: one is by selling products through parties and cooking shows; and second is by recruiting people to join your team.
While building your own team of independent consultants is challenging, it can also help you earn more commissions.
Pampered Chef encourages its consultants to start selling and recruiting with those you know: your friends and family, for example.
How Much Does it Cost to Join Pampered Chef?
In order to become an independent consultant, you first have to pay for the Pampered Chef starter kit, which comes in three tiers: the Starter Kit costs $79, the Deluxe Kit costs $159, and the Ultimate Kit costs $279. They each come with a set of products that you can sell and potentially make a profit out of. Without purchasing a kit, you cannot become an independent consultant for Pampered Chef.
It is worth noting that your upline also earns a commission based on your starter purchase.
After buying your consultant kit, there are no minimum purchases and no inventory requirements. When a customer buys something from you, their order is sent to them directly from the Pampered Chef warehouse. This structure allows home-based businesses to sell and earn money without making high investments.
Can Pampered Chef Be Trusted?
Although MLM companies are often compared to pyramid schemes because of the way they operate, some businesses are actually legitimate—and Pampered Chef is one of them. Pampered Chef is focused on selling high quality kitchen products. Pyramid schemes do not have products to sell or services to offer. In fact, a lot of customers are satisfied with the Pampered Chef products they receive, saying the products are worth the price tag.
Can I Switch Teams in Pampered Chef?
Pampered Chef requires independent consultants to have a recruiter in order to sign up. This means when you decide to start selling Pampered Chef products, you automatically become a member of a current consultant’s team. It is not possible to start your own team from scratch. You need to look for someone who sells Pampered Chef products and ask them about a starter kit.
In terms of switching teams, it is not a common occurrence in the MLM world. Usually, this is not permitted. We can assume that switching teams in Pampered Chef happens very rarely and is not encouraged.
How Do I Get Started with Pampered Chef
Getting started as a Pampered Chef consultant is just a matter of finding an independent consultant and asking them about a starter kit. You can also visit the Pampered Chef website for more information: https://www.pamperedchef.com/be-a-consultant