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Multilevel marketing (MLM) is a strategy used by direct sales companies wherein members are encouraged to sell their products and services while also bringing in new recruits into the business. These new recruits become the distributor’s “downline” or network. In turn, they are also encouraged to make sales and recruit new members to earn money.
In this setup, distributors are paid a certain percentage of their recruits’ sales. Multilevel marketing gets a bad reputation because of illegal operations that run in a similar way, also known as pyramid schemes. But a lot of MLM schemes are legal and are operated legitimately, and that is what we are going to focus on as we discuss how you can grow your own MLM downline.
When it comes to MLM, there are two sides of the business: promoting the products and recruiting new people. You need to sharpen your skills at selling and recruiting if you want to succeed in this industry. Growing your downline involves a lot of hard work, and if you don’t get good at recruiting, you cannot grow.
Improving your MLM recruiting is all about establishing a system that works for you. Here we will talk about how you can grow your Natura MLM downline.
What Do Natura Reps Sell? About Natura
Natura & Co is a Brazilian personal care company that is headquartered in São Paulo. It operates as a multilevel marketing company selling cosmetic products in 73 countries and in all continents except Antarctica.
Natura has four brands: Natura Cosmetics, Aesop, Avon, and The Body Shop. The company’s product line focuses on cosmetics and personal care products including skin care products, bath and body, fragrance, mom and baby products, etc. The brand is all about producing natural and eco-friendly products.
Natura reps are called beauty consultants. They sell these cosmetic products on top of recruiting new members to earn more commissions.
Jump Start Your Natura MLM Business with These Industry Leading Strategies
If you want your Natura business to grow, here are a few strategies and platforms you need to try.
Know where your target audience “hangs out” or spends time IRL and online. Finding out how people are looking for opportunities via a search function like Google or YouTube (where the user is looking to extract data from a database) or being pushed a message onto them via discovery via hashtags on your social media feed—knowing where your ideal prospects spend time online, and how they learn or educate themselves as well as entertain themselves is essential.
Instagram is a photo and video sharing platform with over 2 billion monthly active users. That is 17.6% of the world population.
Over 200 million businesses are actively using the platform to promote themselves. A significant portion of the Instagram user population is from the US, with 123 million users. Meanwhile, 87% of Instagram users are from outside the US.
51.6% of all Instagram users are male while 48.4% are female. It is more popular among younger demographics, with 31% of all Instagram users being 18 to 24 years old. In fact, 73% of US teens say that the best way for brands to reach them is through Instagram. 25% of US teens say it is their preferred social media platform.
In 2021, Instagram users spent an average of 30 minutes per day on the platform.
Needless to say, this is an incredibly popular social network that can help you grow your MLM downline if you can use it correctly. Instagram is all about influencer marketing and aesthetics. You need to understand your brand and identity so you can post relevant pictures that capture the attention of your leads.
It is especially useful for businesses that are in the fashion, beauty, health, fitness, and parenting industries. But you can succeed on Instagram no matter what you are selling as long as you maintain a solid and recognizable brand.
Keep in mind that Instagram users do not appreciate seeing product post after product post. You need to create a page that revolves around the lifestyle that you are selling. That’s what makes them want to follow a brand.
If you thought Instagram was popular, Facebook takes this to a whole other level, with 2.91 billion users as of 2022. It also has a high number of daily active users at 1.93 billion. Around 69% of US adults are on Facebook. However, almost 90% of all active Facebook users come from outside the US and Canada. India, Indonesia, and Brazil all have over 100 million Facebook users each.
56% of Facebook users are male while 44% are female. 1.7% of all Facebook users are on desktop while 1.59 billion use their mobile device. In terms of income, 75% of users with an income above $75k are on Facebook.
The largest demographic group on Facebook is between 25 and 35 years old, so you should use this social network if your target audience is within that age range. Facebook appeals to older users unlike Instagram. However, there is also a significant population of Facebook users who are between the ages 18 and 24, with 23.8% of the user population falling within that age range.
If you want to use Facebook for MLM, it’s all about content marketing. Attracting people to your brand and products is better than selling stuff directly on Facebook. Most people do not come to social media to buy things. Instead, you need to make them realize that what you are offering may be something that they need.
Do not push your leads away—pull them into your page using genuinely helpful content. This will also establish you as a thought leader in your industry, which makes it easier to gain people’s trust and recruit them into your downline later on. Bring value to your leads, optimize your profile to make the best first impression, and grow your downline authentically.
LinkedIn may not be as big as other social networking platforms, with only 810 million users around the world, but it is the biggest platform that concentrates on building professional and business relationships. It is the world’s largest networking event. There are over 690 million professionals on LinkedIn, meaning it is full of CEOs, entrepreneurs, professionals, and other decision makers in various industries.
LinkedIn has over 15 million open jobs—but it is not just for job hunters and recruiters anymore. It has evolved into an essential tool for B2B marketers and salespeople.
It goes without saying that this social networking platform is full of highly valuable leads for your MLM company. In fact, 50% of LinkedIn users say they are more likely to buy from someone they’ve engaged with on LinkedIn.
More than 74% of LinkedIn users are from outside the US. Speaking of US, 48.5% of LinkedIn users in the US are actively using the platform each month.
56.9% of LinkedIn users are male while 43.1% are female. As for the age demographics, 60.1% of LinkedIn users are between the ages of 25 and 34—which makes sense considering it is mostly used by the working population. However, it also has its fair share of millennials: with 19.2% of LinkedIn users being 18 to 24 years old.
LinkedIn is such a relevant platform in today’s professional landscape that 50% of all internet users with a college degree or higher are using it. We can say that LinkedIn is not only a social channel but a business channel.
If you want to grow your MLM downline on LinkedIn, you need to identify your target audience. LinkedIn works best when you focus on the best leads rather than casting a wide net. Identify the people who will benefit most from your products and services and then target that demographic.
Optimize your LinkedIn profile and start building your network. To make LinkedIn prospecting easier, you can use Kennected, which is an automation tool for LinkedIn that gives you a continuous stream of leads, connections, and appointments. With Kennected, you can send personalized messages and follow-ups automatically without spamming your target audience. Book a demo with Kennected today to learn more.
YouTube is the biggest video sharing platform out there, with over 2.6 billion users around the world. The number of active users on YouTube reaches 122 million per day. People spend an average of 18 minutes per day on the video platform.
The total daily hours of video watched on YouTube is 1 billion hours. This is no surprise considering that there are 500 hours’ worth of video uploaded per minute and over 1 billion videos watched per day.
53.9% of YouTube users are male while 46.1% are female. 81% of US adults use YouTube. In terms of age demographics, 95% of 18 to 29 year-olds in the US use YouTube. 91% of people in the US aged 30 to 49 use the platform. Up to 49% of people in the US over 65 years old are using YouTube.
US YouTube users are also very active on the platform. 62% of YouTube users in the US say they visit the site every day.
With all the content that is being published on YouTube, it’s hard to stand out unless you already have an established brand. So to succeed here, you need to start building your brand by publishing your own videos on a regular basis.
Edit your videos to make them look professional. Keep them short and to the point to maintain your audience’s interest. Most importantly, cover topics that are relevant to your niche to attract your ideal targets for your MLM business.
TikTok has proven that it is not just a passing trend and that it is here to stay. Like YouTube, TikTok is also a video sharing platform, but it is more focused on short form content. TikTok now has 1.2 billion users around the world as of 2022, and is now worth $50 billion.
There are 138 million monthly active TikTok users in the US. 57% of TikTok users are female while 43% are male.
This platform is mostly populated by younger users, with 43% of its global audience being 18 to 24 years old. 32% of TikTok users are aged between 25 and 34. In fact, only 3.4% of the TikTok user population is over the age of 55.
With its viral videos and popular trends, it’s easy to see why many people would spend so much time on the platform. The average TikTok user spends around 52 minutes on the app per day. 90% of TikTok users visit the app more than once a day.
The key to being successful on TikTok, whether you are a content creator or an MLM company is to get on the For You page. TikTok provides curated content based on what users like and engage with. So by making content that are relevant to your target audience’s interests, you will be able to show up on their For You page—the equivalent of the Facebook timeline—even if they are not following you.
TikTok makes it very easy for users to find and discover content that are interesting through the For You page. Even users who are casually scrolling through the app may find your brand’s videos. Hop on the latest trends and make your own version of popular videos. Don’t forget to inject some humor and insight so that viewers are more likely to follow you.
Typical Recruiting Strategies for Most Multi-Level Marketing Companies
There are plenty of strategies you can try to boost your multi-level marketing company’s downline. But you need to strike the perfect balance when recruiting so you don’t push your leads away. Here are a few of the most common recruitment strategies used by MLM companies that you can try for yourself.
Build a list of friends and family
Some people are lucky enough to have many friends and family members that they can convince to join their business. But remember that you can’t rely on this. For your MLM company to grow, you need to develop a recruiting mindset.
You need to make friends wherever you go. The key is being able to recruit even strangers and casual acquaintances.
With that in mind, building a list with your friends and family is a good way to jumpstart your downline. You can expand it from there by connecting with mutual friends, colleagues, neighbors, old school friends, regular service providers, mentors, teachers, and members of your community.
Building your downline takes a lot of work, but everyone starts somewhere.
Attend BNI meetings
BNI, also known as Business Networking International, is a business referral organization founded by Ivan Misner in 1985. BNI is a good way for small businesses to get together and obtain referrals.
A BNI meeting typically involves a breakfast meeting with a local BNI chapter where you pitch your business and then set up one-on-one meetings with individuals within the group. The group can then work on getting referrals for one another.
Do take note that BNI has an annual membership fee. You also have to pay for breakfast in the restaurant you are meeting at. This recruitment strategy works fine for some companies, but it works best if you have a physical business with a mainstream niche. BNI is mostly for traditional small businesses rather than internet-based businesses and those with an unusual niche.
Build a network of referral partners
Speaking of referrals, you can try to build your own network of referral partners. Start by listing a few businesses that may serve as a strategic partner for you. Include businesses that you have collaborated with in the past.
You can then develop a referral system that makes it easy for you and your partners to generate referrals for one another. You can have clients fill up a form and provide their contact details.
You can also use your existing CRM system to capture this information so you can further support your strategic partner.
Post content on social media
If you’re still not promoting yourself on social media, you are definitely missing out. Just based on the few demographics we’ve listed above, most people are spending a significant amount of time on social media.
Establishing an online presence is a great way to get ahead of the competition. It has several undeniable benefits that you shouldn’t miss out on. Posting content on social media builds brand familiarity, which then helps you gain the trust of your target audience. If you continue posting high quality content, they will see you as a thought leader—which is exactly what you need to influence them to join your MLM downline.
In this digital age, content marketing is more important than ever. You can get discovered by new leads, build a following, provide value, and cultivate customer loyalty.
Talk about your product or service at every opportunity
In order to grow your MLM downline, you need to be the number one ambassador for your company and your brand. This means promoting your products and services every chance you get. But since you don’t want to push away your leads, recognizing the appropriate times to bring it up is an important skill to develop. Once you’ve mastered the art of promoting your company organically, you will be able to grow your MLM company with ease.
What Most Direct Sales Business Owners Are Doing Wrong
Most MLM business owners do it wrong. They come on too strong and assume that every single person they come into contact with is a potential sale or customer and they treat them with such reckless abandon that they end up burning family and friendships. Most of this could be avoided by proper sales training executed from the top of the direct sales organization.
Let’s face it: most direct sales organizations do not recruit professional salespeople. Some do, but by and large these are regular people who have no sales experience, have never been coached on the consultative approach, or social selling, or looping. Most new reps are so excited about the opportunity to change their life and the life of their family that they get overly zealous and often get angry when people don’t see the same opportunity and say “no”.
If you need further proof look at all the MLM fail screenshots online. The industry needs to educate and train sales reps in a way that encourages them to learn how to deal with rejection and how to remain positive without rubbing their friends, family and perfect strangers the wrong way.
Frequently Asked Questions:
What is Network Marketing?
Network marketing is a business model that involves person-to-person sales by company representatives. This is often done with a work from home (WFH) setup. If you are in a network marketing business, you may have to build your own network of business partners or your own sales team that can help you generate and convert leads into sales.
While many networking marketing operations are perfectly legal and reliable, their reputation is somewhat affected by the existence of pyramid schemes. The latter is less concerned with giving value to customers through high quality products and more focused on the recruitment of salespeople who are required to pay for expensive starter kits or training materials upfront. It is important to note that not all multi-tier marketing businesses are pyramid schemes.
Network marketing appeals to people with strong sales skills who are able to create a profitable business even with just a modest investment.
What is a Downline Building Service?
Downline building services are gaining traction on the internet, similar to how MLM programs are becoming more and more popular. This is because the internet is an ideal medium for marketing. It’s free and it is used by everybody.
Downline builders have become a popular way to recruit people for MLM companies. Just as the name implies, MLM downline builders help you build your downline. It is a marketing plan in which prospects are placed after signing up. This marketing plan may have a different organizational structure from other marketing plans. But regardless of structure, most downline builders are free.
What is a Direct Sales Company?
A direct sales company is a company that engages in direct selling. Direct selling involves selling products directly to consumers in a non-retail environment. This means that the sale occurs elsewhere like at home, work, online, or any other non-store location.
With the direct selling approach, businesses can avoid the usual intermediaries in the supply chain, allowing them to provide direct value to their customers. Direct selling mostly relies on a salesperson’s ability to get in front of a customer and sell the products to them.
Multilevel marketing is actually one type of direct selling. Other types of direct selling include single-level direct sales, and party-plan sales.
Are MLM (Multilevel Marketing) & Direct Sales Organizations the Same?
There are many similarities between MLM and direct sales organizations. However, they are not exactly interchangeable because of certain nuances and differences between them. Direct selling is more of an umbrella term that includes all types of companies in the industry—and that includes MLM companies. As long as a business is selling directly to the consumers, it can be considered a direct selling company.
On the other hand, multilevel marketing is a business structure wherein the seller earns from direct sales and the sales of recruits. The MLM is a tiered structure consisting of independent sellers and recruits. This is what sets MLM apart from direct sales organizations. So while MLM companies are doing direct selling, it does not mean all direct selling companies are MLMs.
How Do I Improve My Downline?
When building a downline, you have to be the biggest ambassador for your brand. You need to be loyal to your company brand so you can lead by example. You can’t sell your products convincingly unless you’ve tried them yourself and seen their results. You should essentially be a walking billboard for your brand.
Next, you need to encourage your downline to attend group-wide meetings and conventions whenever possible. These events and venues where distributors can all get together are perfect for getting everyone motivated. It helps people stay focused on their goals. This ultimately leads to improved sales.
You also have to be there to mentor your downline. You can offer advice and give them some inspiration. Tell them all about the business tools you used to grow your own downline. Encourage them to seek more information from books and online guides.
This business is built upon trust. Building your network is not an easy task, but you will eventually reach your goals by nurturing your existing connections and attracting more people into your downline.
How Do I Grow My Natura Team?
As a Natura beauty consultant, you will be selling a wide range of cosmetic products, some of which are under the Natura brand, while others are from Avon and The Body Shop. The challenging part is the fact that a lot of these products are available for purchase elsewhere—customers do not necessarily need to go through a consultant to buy these Natura products. So in order to succeed in this business, you need to work that much harder to promote your business and get these products in front of the ideal customers.
But before you can sell your Natura products, you have to be its biggest advocate. Buy some of these products for yourself and try them out. See how they work for you. You will be able to sell these cosmetic products better if you have seen the results and experienced them yourself. You can even share your own journey online to attract more customers. This way, you won’t just be pulling in people who want to buy your Natura products but also those who might be interested in trying this business opportunity for themselves.
Natura is committed to creating products that are cruelty-free. You can use that as yet another selling point for your customers. When you attract them to these high quality cosmetic products, you get closer to finding people who may be recruited to become part of your downline. The more you sell, the easier it is to recruit people into your Natura team.
How Can I Make My Natura Business Faster?
There are a lot of creative ways to grow your business as a Natura beauty consultant. In this age of social media, social platforms like Facebook, Twitter, Instagram, TikTok, and LinkedIn are some of your best tools for promoting your business.
Figure out where your target audience is hanging out online and reach them there. To succeed in this MLM business, you have to sharpen your social selling skills, both in-person and online.
You may think that a platform like LinkedIn is not a good channel for beauty products, but LinkedIn is full of professionals who need cosmetic products. You can promote your Natura business anywhere: post it on Facebook, upload a YouTube video, or even target a younger demographic through Instagram and TikTok.
Get creative with your marketing. You can even host events like parties to attract people and promote your Natura products in a no-pressure environment. Build your network: start with friends and family members then expand from there.
How do Natura Reps Get Paid?
Natura has adopted a multilevel marketing business model. As a direct sales company, Natura reps are tasked with selling various products and recruiting new members. Natura beauty consultants can earn from the sales of Natura products as well as through commissions when they recruit new people into their team. The more they grow their downline, the more commissions they can earn.
Is Working for Natura Worth it?
Natura is a good work from home opportunity. If you are interested in selling products on the side, this may be the perfect MLM business for you.
Much like any other MLM company, Natura allows you to make your own schedule and earn money at your own pace. You only make as much as the time and effort you put into it. Natura is unique because there are three product lines that beauty consultants can sell. This means customers have more options, and beauty consultants are able to sell more. There are a variety of products for Natura reps to sell, which means customers can choose whatever products they want. These are also high quality products, so you shouldn’t struggle with convincing people to try them.
However, Natura consultants should know that there is plenty of competition when it comes to these products. Some of them are available in stores or by other means. Customers don’t necessarily have to buy them from a consultant, which means you have to get in front of your target audience if you want them to buy from you.
This can be a challenging but exciting and rewarding business opportunity. It is not for everyone, but it is a good way to supplement your source of income.
What Company Owns Natura?
Natura was founded in 1969 by Antonio Luiz Seabra. It was in 1974 that this Brazilian MLM adopted a direct sales business model. In 2005, Natura opened its first boutique in Paris, France. By 2018, the company already had more than 6.6 million beauty consultants or resellers around the world. In 2020, Natura began trading on the New York Stock Exchange or NYSE.
It is currently the biggest Brazilian cosmetics company in terms of revenue.
Natura is a founding member of the Union for Ethical BioTrade, which ensures that its sourcing practices promote the conservation of biodiversity. This means that Natura does not test their products on animals. They also follow stringent international safety standards.
The Natura & Co Group currently includes Natura Cosméticos, Aesop, The Body Shop and Avon.
Can You Make Money in Natura?
With proper social selling strategies, you can make money in Natura as a beauty consultant. The more you sell, the more you can earn. The more people you recruit, the greater your commissions. With Natura, there is no minimum commission requirement. Consultants can earn commissions on all products that they sell.
But just like other MLMs, your success largely depends on your own selling skills. You have to develop your marketing skills, sales skills, communication skills, and networking skills to get the best results. The earnings of Natura reps vary significantly. But if you think you can put in the work and the time, it is possible to earn from this business opportunity—it’s just going to take a lot of dedication and hard work.
A lot of reps use it as a way to earn extra money rather than as a main source of income. If you enjoy a flexible work schedule, and have the social selling skills to support your Natura business, this is the right business opportunity for you.
How Much Does it Cost to Join Natura?
Natura does not require a minimum purchase target before consultants can start earning. The Body Shop consultants, for example, do not have to buy the starter kit in order to get started. But even if you do decide to purchase the starter kits, they only cost between $49 and $199.
Your Natura sponsor will provide the training that you need to learn everything about the business. There are also no monthly membership fees, unlike other MLMs.
A lot of people with entrepreneurial goals are drawn towards Natura’s 100% vegan products. This is a business opportunity you wouldn’t want to pass up, especially if you have the social selling skills for it.
Can Natura Be Trusted?
It is normal for MLM companies to have their fair share of controversies, especially since a lot of people do not know the difference between this business model and pyramid schemes. Many people mistake MLMs for pyramid schemes, but they are not actually interchangeable.
A pyramid scheme is just about recruiting people into an ever-growing scheme where only the people at the top can make a profit. Pyramid schemes do not have products to offer.
On the other hand, MLM companies like Natura have products that they sell. Recruitment is just one part of the business model. Natura is known for high quality vegan cosmetic products that a lot of professionals are using. Natura is a legitimate business that you can join to get some extra income while enjoying a flexible work schedule.
Can I Switch Teams in Natura?
Switching teams is not common in the multilevel marketing industry. In fact, this is often discouraged by most MLMs. The same can be said for Natura. Since there isn’t a lot of information about team switching in Natura, we can assume that it is not permitted. If so, it happens very rarely and is not highly encouraged.
How Do I Get Started with Natura
Joining Natura is just a matter of finding a Natura beauty consultant and asking them to join the business. You can join this consultant’s team and be a part of their downline. They can also train you and teach you more about selling Natura products. You can then get started on selling to your friends, family, colleagues, etc., before building a network of connections of your own. Eventually, you will be able to create your own downline by recruiting others into your Natura team.
You can also sign up through their website and get started on your Natura beauty consultant journey today: https://naturamy.com/become-a-consultant/