Starting a digital marketing agency may be easy but turning it into a successful business is a challenge. In a highly competitive industry, everyone is looking for ways to grow their agency. What’s clear is that getting significant results for existing clients can lead to new businesses. However, you can get better results by driving your own digital growth.
The best way to do this is with the use of social networking sites—particularly LinkedIn. LinkedIn is the biggest platform for professionals online, with over 675 million users in 200 countries. With its focus on developing strong business and professional relationships, LinkedIn is the premier social networking site for finding leads and growing your agency.
Here we will discuss how to use LinkedIn to your advantage and take your digital marketing agency to the next level.
Why You Should Use LinkedIn to Grow Your Agency
Capitalizing on LinkedIn’s massive (and still growing) user base will help you strengthen your marketing strategy. While many people focus on Facebook and Instagram, those platforms are more suited for socializing, while LinkedIn is geared towards networking.
Over the years, LinkedIn has successfully become one of the top social media channels for establishing online connections and accelerating business growth. By now, almost all companies are using LinkedIn to boost their sales, build their brand, gain more followers, and expand their network.
LinkedIn marketing is all about improving brand awareness and fostering business relationships. LinkedIn is a powerful digital marketing platform that also helps make business-to-business (B2B) connections.
With LinkedIn, you can create a clear marketing roadmap, establish your brand’s reputation, monitor your competition, join groups, publish content, engage with prospects and highly qualified talents, and increase market visibility.
LinkedIn works particularly well when you use it to publish and promote valuable content. For digital marketing agencies, you can attract clients by showing off your expertise. LinkedIn is unrivaled when it comes to finding those valuable leads and creating conversion opportunities.
How to Grow Your Digital Marketing Agency with LinkedIn
First things first: you need to optimize your LinkedIn business profile. It needs to establish what you do and how you can help your clients. Your LinkedIn page is there to demonstrate your value and amplify your online presence.
Optimize your LinkedIn company page with the appropriate profile picture and banner. Then write a compelling business description that includes relevant keywords.
The next step is making meaningful and valuable marketing content. Growing your digital marketing agency is not all about getting advertisements. You can promote your brand for free by sharing useful content that your target audience can benefit from. You can create your own original content so you can monetize it, but you can also share curated content to keep your audience informed.
When making your own content, incorporate SEO into it so that it can rank higher in search engine results and promote your brand even further. SEO, or search engine optimization, involves the use of relevant keywords to help your content rank higher. This is a long term strategy that can pay off in a huge way, so keep it in mind when making content.
Lastly, try to make the most out of LinkedIn’s social aspect. At the end of the day, it is still a social networking site, and that is one of its greatest strengths. You can create opportunities for your agency by networking and connecting with the right people.
Your team members are your strongest allies in boosting your page engagement. Encourage them to promote your brand across their networks to attract more people.
Nowadays, most companies are shifting to the digital world—and you need to adapt to these changes in order to keep up.
To take your LinkedIn outreach to the next level, use Kennected. This automation tool uses LinkedIn’s data-rich filters to bring you the most qualified leads. Kennected gives you a steady stream of connections, sales, and appointments so that you can generate leads at scale. You can also set up and schedule personalized automated messages to reach more people. Book a demo with Kennected today to learn more!