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Multilevel marketing (MLM) is a strategy used by direct sales companies wherein members are encouraged to sell their products and services while also bringing in new recruits into the business. These new recruits become the distributor’s “downline” or network. In turn, they are also encouraged to make sales and recruit new members to earn money.
In this setup, distributors are paid a certain percentage of their recruits’ sales. Multilevel marketing gets a bad reputation because of illegal operations that run in a similar way, also known as pyramid schemes. But a lot of MLM schemes are legal and are operated legitimately, and that is what we are going to focus on as we discuss how you can grow your own MLM downline.
When it comes to MLM, there are two sides of the business: promoting the products and recruiting new people. You need to sharpen your skills at selling and recruiting if you want to succeed in this industry. Growing your downline involves a lot of hard work, and if you don’t get good at recruiting, you cannot grow.
Improving your MLM recruiting is all about establishing a system that works for you. Here we will talk about how you can grow your Avon MLM downline.
What Do Avon Reps Sell? About Avon
Avon Products, Inc.—more popularly known as Avon, is a multinational company that offers cosmetics, fragrance, skin care, and personal care products. Avon is one of the biggest beauty companies in the world and has over 6.4 million representatives. In the direct selling industry, Avon is second only to Amway.
The company’s CEO is currently Angela Cretu, who was appointed to the position back in January 2020.
Having been around for more than 100 years, it goes without saying that Avon is already an established brand. For a long time, they have been pioneering in their industry, putting all of their focus on women’s needs. Avon is all about connecting people through beauty and innovation.
Avon has successfully built a network of beauty advisers, believing that people should have plenty of opportunities to earn and learn. Avon representatives not only sell products but they also offer beauty advice to help millions of customers express their individuality.
Avon Beauty Advisors get to be their own boss, with full control over their schedule as well as business goals. This is why some Beauty Advisers are selling Avon products full-time while others sell them while having a full-time job.
Beauty enthusiasts are the part-time Avon reps who sell products alongside their full-time job. Reps who sell Avon full-time are called beauty entrepreneurs. Their Avon business is where they get most of their income. Avon reps also recruit, train, and support their own team of Beauty Advisers.
You may find that being an Avon Sales Representative is a rewarding way to make some money or even build a career. Here we will talk about how you can grow your Avon MLM downline using well-known strategies.
Jump Start Your Avon MLM Business with These Industry Leading Strategies
If you want your Avon business to grow, here are a few strategies and platforms you need to try.
Know where your target audience “hangs out” or spends time IRL and online. Finding out how people are looking for opportunities via a search function like Google or YouTube (where the user is looking to extract data from a database) or being pushed a message onto them via discovery via hashtags on your social media feed—knowing where your ideal prospects spend time online, and how they learn or educate themselves as well as entertain themselves is essential.
Instagram is a photo and video sharing platform with over 2 billion monthly active users. That is 17.6% of the world population.
Over 200 million businesses are actively using the platform to promote themselves. A significant portion of the Instagram user population is from the US, with 123 million users. Meanwhile, 87% of Instagram users are from outside the US.
51.6% of all Instagram users are male while 48.4% are female. It is more popular among younger demographics, with 31% of all Instagram users being 18 to 24 years old. In fact, 73% of US teens say that the best way for brands to reach them is through Instagram. 25% of US teens say it is their preferred social media platform.
In 2021, Instagram users spent an average of 30 minutes per day on the platform.
Needless to say, this is an incredibly popular social network that can help you grow your MLM downline if you can use it correctly. Instagram is all about influencer marketing and aesthetics. You need to understand your brand and identity so you can post relevant pictures that capture the attention of your leads.
It is especially useful for businesses that are in the fashion, beauty, health, fitness, and parenting industries. But you can succeed on Instagram no matter what you are selling as long as you maintain a solid and recognizable brand.
Keep in mind that Instagram users do not appreciate seeing product post after product post. You need to create a page that revolves around the lifestyle that you are selling. That’s what makes them want to follow a brand.
If you thought Instagram was popular, Facebook takes this to a whole other level, with 2.91 billion users as of 2022. It also has a high number of daily active users at 1.93 billion. Around 69% of US adults are on Facebook. However, almost 90% of all active Facebook users come from outside the US and Canada. India, Indonesia, and Brazil all have over 100 million Facebook users each.
56% of Facebook users are male while 44% are female. 1.7% of all Facebook users are on desktop while 1.59 billion use their mobile device. In terms of income, 75% of users with an income above $75k are on Facebook.
The largest demographic group on Facebook is between 25 and 35 years old, so you should use this social network if your target audience is within that age range. Facebook appeals to older users unlike Instagram. However, there is also a significant population of Facebook users who are between the ages 18 and 24, with 23.8% of the user population falling within that age range.
If you want to use Facebook for MLM, it’s all about content marketing. Attracting people to your brand and products is better than selling stuff directly on Facebook. Most people do not come to social media to buy things. Instead, you need to make them realize that what you are offering may be something that they need.
Do not push your leads away—pull them into your page using genuinely helpful content. This will also establish you as a thought leader in your industry, which makes it easier to gain people’s trust and recruit them into your downline later on. Bring value to your leads, optimize your profile to make the best first impression, and grow your downline authentically.
LinkedIn may not be as big as other social networking platforms, with only 810 million users around the world, but it is the biggest platform that concentrates on building professional and business relationships. It is the world’s largest networking event. There are over 690 million professionals on LinkedIn, meaning it is full of CEOs, entrepreneurs, professionals, and other decision makers in various industries.
LinkedIn has over 15 million open jobs—but it is not just for job hunters and recruiters anymore. It has evolved into an essential tool for B2B marketers and salespeople.
It goes without saying that this social networking platform is full of highly valuable leads for your MLM company. In fact, 50% of LinkedIn users say they are more likely to buy from someone they’ve engaged with on LinkedIn.
More than 74% of LinkedIn users are from outside the US. Speaking of US, 48.5% of LinkedIn users in the US are actively using the platform each month.
56.9% of LinkedIn users are male while 43.1% are female. As for the age demographics, 60.1% of LinkedIn users are between the ages of 25 and 34—which makes sense considering it is mostly used by the working population. However, it also has its fair share of millennials: with 19.2% of LinkedIn users being 18 to 24 years old.
LinkedIn is such a relevant platform in today’s professional landscape that 50% of all internet users with a college degree or higher are using it. We can say that LinkedIn is not only a social channel but a business channel.
If you want to grow your MLM downline on LinkedIn, you need to identify your target audience. LinkedIn works best when you focus on the best leads rather than casting a wide net. Identify the people who will benefit most from your products and services and then target that demographic.
Optimize your LinkedIn profile and start building your network. To make LinkedIn prospecting easier, you can use Kennected, which is an automation tool for LinkedIn that gives you a continuous stream of leads, connections, and appointments. With Kennected, you can send personalized messages and follow-ups automatically without spamming your target audience. Book a demo with Kennected today to learn more.
YouTube is the biggest video sharing platform out there, with over 2.6 billion users around the world. The number of active users on YouTube reaches 122 million per day. People spend an average of 18 minutes per day on the video platform.
The total daily hours of video watched on YouTube is 1 billion hours. This is no surprise considering that there are 500 hours’ worth of video uploaded per minute and over 1 billion videos watched per day.
53.9% of YouTube users are male while 46.1% are female. 81% of US adults use YouTube. In terms of age demographics, 95% of 18 to 29 year-olds in the US use YouTube. 91% of people in the US aged 30 to 49 use the platform. Up to 49% of people in the US over 65 years old are using YouTube.
US YouTube users are also very active on the platform. 62% of YouTube users in the US say they visit the site every day.
With all the content that is being published on YouTube, it’s hard to stand out unless you already have an established brand. So to succeed here, you need to start building your brand by publishing your own videos on a regular basis.
Edit your videos to make them look professional. Keep them short and to the point to maintain your audience’s interest. Most importantly, cover topics that are relevant to your niche to attract your ideal targets for your MLM business.
TikTok has proven that it is not just a passing trend and that it is here to stay. Like YouTube, TikTok is also a video sharing platform, but it is more focused on short form content. TikTok now has 1.2 billion users around the world as of 2022, and is now worth $50 billion.
There are 138 million monthly active TikTok users in the US. 57% of TikTok users are female while 43% are male.
This platform is mostly populated by younger users, with 43% of its global audience being 18 to 24 years old. 32% of TikTok users are aged between 25 and 34. In fact, only 3.4% of the TikTok user population is over the age of 55.
With its viral videos and popular trends, it’s easy to see why many people would spend so much time on the platform. The average TikTok user spends around 52 minutes on the app per day. 90% of TikTok users visit the app more than once a day.
The key to being successful on TikTok, whether you are a content creator or an MLM company is to get on the For You page. TikTok provides curated content based on what users like and engage with. So by making content that are relevant to your target audience’s interests, you will be able to show up on their For You page—the equivalent of the Facebook timeline—even if they are not following you.
TikTok makes it very easy for users to find and discover content that are interesting through the For You page. Even users who are casually scrolling through the app may find your brand’s videos. Hop on the latest trends and make your own version of popular videos. Don’t forget to inject some humor and insight so that viewers are more likely to follow you.
Typical Recruiting Strategies for Most Multi-Level Marketing Companies
There are plenty of strategies you can try to boost your multi-level marketing company’s downline. But you need to strike the perfect balance when recruiting so you don’t push your leads away. Here are a few of the most common recruitment strategies used by MLM companies that you can try for yourself.
Build a list of friends and family
Some people are lucky enough to have many friends and family members that they can convince to join their business. But remember that you can’t rely on this. For your MLM company to grow, you need to develop a recruiting mindset.
You need to make friends wherever you go. The key is being able to recruit even strangers and casual acquaintances.
With that in mind, building a list with your friends and family is a good way to jumpstart your downline. You can expand it from there by connecting with mutual friends, colleagues, neighbors, old school friends, regular service providers, mentors, teachers, and members of your community.
Building your downline takes a lot of work, but everyone starts somewhere.
Attend BNI meetings
BNI, also known as Business Networking International, is a business referral organization founded by Ivan Misner in 1985. BNI is a good way for small businesses to get together and obtain referrals.
A BNI meeting typically involves a breakfast meeting with a local BNI chapter where you pitch your business and then set up one-on-one meetings with individuals within the group. The group can then work on getting referrals for one another.
Do take note that BNI has an annual membership fee. You also have to pay for breakfast in the restaurant you are meeting at. This recruitment strategy works fine for some companies, but it works best if you have a physical business with a mainstream niche. BNI is mostly for traditional small businesses rather than internet-based businesses and those with an unusual niche.
Build a network of referral partners
Speaking of referrals, you can try to build your own network of referral partners. Start by listing a few businesses that may serve as a strategic partner for you. Include businesses that you have collaborated with in the past.
You can then develop a referral system that makes it easy for you and your partners to generate referrals for one another. You can have clients fill up a form and provide their contact details.
You can also use your existing CRM system to capture this information so you can further support your strategic partner.
Post content on social media
If you’re still not promoting yourself on social media, you are definitely missing out. Just based on the few demographics we’ve listed above, most people are spending a significant amount of time on social media.
Establishing an online presence is a great way to get ahead of the competition. It has several undeniable benefits that you shouldn’t miss out on. Posting content on social media builds brand familiarity, which then helps you gain the trust of your target audience. If you continue posting high quality content, they will see you as a thought leader—which is exactly what you need to influence them to join your MLM downline.
In this digital age, content marketing is more important than ever. You can get discovered by new leads, build a following, provide value, and cultivate customer loyalty.
Talk about your product or service at every opportunity
In order to grow your MLM downline, you need to be the number one ambassador for your company and your brand. This means promoting your products and services every chance you get. But since you don’t want to push away your leads, recognizing the appropriate times to bring it up is an important skill to develop. Once you’ve mastered the art of promoting your company organically, you will be able to grow your MLM company with ease.
What Most Direct Sales Business Owners Are Doing Wrong
Most MLM business owners do it wrong. They come on too strong and assume that every single person they come into contact with is a potential sale or customer and they treat them with such reckless abandon that they end up burning family and friendships. Most of this could be avoided by proper sales training executed from the top of the direct sales organization.
Let’s face it: most direct sales organizations do not recruit professional salespeople. Some do, but by and large these are regular people who have no sales experience, have never been coached on the consultative approach, or social selling, or looping. Most new reps are so excited about the opportunity to change their life and the life of their family that they get overly zealous and often get angry when people don’t see the same opportunity and say “no”.
If you need further proof look at all the MLM fail screenshots online. The industry needs to educate and train sales reps in a way that encourages them to learn how to deal with rejection and how to remain positive without rubbing their friends, family and perfect strangers the wrong way.
Frequently Asked Questions:
Network marketing is a business model that involves person-to-person sales by company representatives. This is often done with a work from home (WFH) setup. If you are in a network marketing business, you may have to build your own network of business partners or your own sales team that can help you generate and convert leads into sales.
While many networking marketing operations are perfectly legal and reliable, their reputation is somewhat affected by the existence of pyramid schemes. The latter is less concerned with giving value to customers through high quality products and more focused on the recruitment of salespeople who are required to pay for expensive starter kits or training materials upfront. It is important to note that not all multi-tier marketing businesses are pyramid schemes.
Network marketing appeals to people with strong sales skills who are able to create a profitable business even with just a modest investment.
What is a Downline Building Service?
Downline building services are gaining traction on the internet, similar to how MLM programs are becoming more and more popular. This is because the internet is an ideal medium for marketing. It’s free and it is used by everybody.
Downline builders have become a popular way to recruit people for MLM companies. Just as the name implies, MLM downline builders help you build your downline. It is a marketing plan in which prospects are placed after signing up. This marketing plan may have a different organizational structure from other marketing plans. But regardless of structure, most downline builders are free.
What is a Direct Sales Company?
A direct sales company is a company that engages in direct selling. Direct selling involves selling products directly to consumers in a non-retail environment. This means that the sale occurs elsewhere like at home, work, online, or any other non-store location.
With the direct selling approach, businesses can avoid the usual intermediaries in the supply chain, allowing them to provide direct value to their customers. Direct selling mostly relies on a salesperson’s ability to get in front of a customer and sell the products to them.
Multilevel marketing is actually one type of direct selling. Other types of direct selling include single-level direct sales, and party-plan sales.
Are MLM (Multilevel Marketing) & Direct Sales Organizations the Same?
There are many similarities between MLM and direct sales organizations. However, they are not exactly interchangeable because of certain nuances and differences between them. Direct selling is more of an umbrella term that includes all types of companies in the industry—and that includes MLM companies. As long as a business is selling directly to the consumers, it can be considered a direct selling company.
On the other hand, multilevel marketing is a business structure wherein the seller earns from direct sales and the sales of recruits. The MLM is a tiered structure consisting of independent sellers and recruits. This is what sets MLM apart from direct sales organizations. So while MLM companies are doing direct selling, it does not mean all direct selling companies are MLMs.
How Do I Improve My Downline?
When building a downline, you have to be the biggest ambassador for your brand. You need to be loyal to your company brand so you can lead by example. You can’t sell your products convincingly unless you’ve tried them yourself and seen their results. You should essentially be a walking billboard for your brand.
Next, you need to encourage your downline to attend group-wide meetings and conventions whenever possible. These events and venues where distributors can all get together are perfect for getting everyone motivated. It helps people stay focused on their goals. This ultimately leads to improved sales.
You also have to be there to mentor your downline. You can offer advice and give them some inspiration. Tell them all about the business tools you used to grow your own downline. Encourage them to seek more information from books and online guides.
This business is built upon trust. Building your network is not an easy task, but you will eventually reach your goals by nurturing your existing connections and attracting more people into your downline.
How Do I Grow My Avon Team?
Growing your own Avon team is challenging, but it can be exciting, rewarding, and also profitable. Aside from selling products, you can also mentor other people and help them grow their Avon business. Inviting other people to join Avon comes with a number of perks such as cash bonuses and incentives. One example is a $20 cash bonus for each person you invite who then places an order of $150 or more. If you somehow achieve this within your first 7 Avon campaigns, the bonus is actually $50. You can also earn points towards an incentive wherein you can earn an all-inclusive cruise to Bermuda. Avon provides plenty of other perks for just growing your Avon team.
With that in mind, there are plenty of creative ways to grow your Avon downline. For starters, you can make a big announcement on social media. Write a post on Facebook, put it on Instagram, or even make a YouTube video about it. Let everyone know all about your personal success with Avon.
The next step is to personally reach out to those people you know. Start with your strongest connections—anyone who could use some extra income. Ask them if they might be interested in learning more about Avon. If they say no, you can simply move onto the next person. No need to pressure anyone into doing it. Not everyone has the same entrepreneurial spirit. You are better off converting those who are genuinely interested.
Another good idea is to turn to your most loyal Avon customers. Since they already love Avon, they might be interested in taking it to the next level. If not, at least try to get a referral. When someone wants to sign up, make sure they use your reference code. It’s all about being social and finding opportunities everywhere.
How Can I Make My Avon Business Faster?
There are plenty of other creative ways for you to grow your Avon business faster if you want to earn more. You can host parties and gather people you know: friends, family members, colleagues, and other potential customers. It can even serve as a “ribbon-cutting” ceremony for your new business. Take this opportunity to show off your Avon products and ask them if they would like to know more. It’s a great way to connect with people and gauge their interest levels in a fun and pressure-free environment.
Social media is also a potential goldmine for leads and prospects. As long as you can put your personality forward and let your own brand shine, people are going to connect with you and appreciate what you are selling.
You always have to be in the mindset of an entrepreneur. Always have brochures and samples with you so you can show them off to potential customers at a moment’s notice.
You need to be the biggest advocate for the brand—use the products yourself and see how it benefits you. The best way to sell Avon products is by becoming a walking advertisement for it. You can sell your products better if you know exactly what they do and how they work.
If you need more help, use all of the resources provided by Avon. Avon University gives you all the information you need to sell more products while growing your team.
How do Avon Reps Get Paid?
Avon representatives can earn up to 50% commission on their Avon sales based on the company’s tiered commission chart. This can be a good opportunity for those who want to work from the comfort of their own home. There are no fixed work hours, and how much you earn depends on how much time and effort you put into the business.
In terms of earning money, there are a few ways to get paid as an Avon representative. First is through face to face sales: this is by far the most popular way to earn. You share your Avon brochure with others, and when they place an order, they will be charged with the full brochure price and their products. You may also include tax and a small service charge of $1 to $3—this will offset the shipping costs, personal delivery, etc. You can then ask for their payment up front.
You will then submit all customer orders to Avon as one big order from which you will earn a commission. Avon will figure out your commission—new Avon reps usually begin at 25%—the discounted total will be the amount you pay to Avon. Whatever is left from what you paid Avon are your earnings.
Avon reps can also earn through online sales. Reps get a free online store which allows them to share their Avon business straight away by sharing the link. Avon reps can set up their account through the Avon Dashboard. You will get an email notification whenever a customer makes an order. Your commission will be deposited into your bank account after Avon ships their order.
Reps may also earn from Avon Fundraisers, and by sharing the Avon Opportunity. The latter refers to successfully bringing in new team members into your Avon business.
Is Working for Avon Worth it?
Avon is the oldest direct sales company in the world. It is also the second largest multilevel marketing company after Amway. It’s safe to say that this is a reputable company that is known all over the world for high quality beauty and personal care products.
Whether or not Avon is the right move depends on you and your business goals. If you want to join Avon, that is up to you. At the end of the day, you only get as much as you put into it. But in terms of trustworthiness, Avon is definitely a company you can trust.
What Company Owns Avon?
Natura & Co, a Brazilian company, announced that it was going to acquire Avon in May 2019. The deal closed in January 2020. In January 2020, the deal finally closed and the two companies merged.
Avon has come a long way since the company was founded by David H. McConnell in 1886. In September of that year, McConnell decided to start selling perfumes instead of books. In 1892, he changed the name to California Perfume Company.
In 1894, Alexander D. Henderson joined the company and became both vice-president and treasurer. The business partners worked together to shape the company’s policies and help it grow.
In 1939, the California Perfume Company changed its name to Avon Products Inc.
Can You Make Money in Avon?
It is possible to make money in Avon, but just like other multilevel marketing companies, it’s not a cakewalk. You need to work hard, be social, and try different creative solutions to sell your products and recruit more people into your Avon team. But the benefit is that you can work around your family with your own flexible schedule. You can earn money and be your own boss at the same time.
Avon now even gives you the option to sell your products online. With its full integration with social media, it is easier than ever to promote your Avon products on Facebook, Instagram, Pinterest, etc.
You can start with a client base consisting of friends and family. You can then expand from there using referrals and recommendations to take your Avon business to the next level. Aside from selling products directly and online, you can also make money from building your own Avon team.
When you build an Avon team, you also earn a percentage of commission of their sales. This means there is a lot of potential to earn money through Avon.
How Much Does it Cost to Join Avon?
The Avon sales rep starter kit costs only around $25. This starter kit already has sales information, brochures, order forms, and of course, your own personalized Avon website.
Of course, if you want a jumpstart on your Avon business, there are also starter kits worth $50 and $100 that give you more samples, forms, bags, and other tools that can help you sell more Avon products.
Can Avon Be Trusted?
This company has been around for more than 100 years. And even today, they provide high quality products from powders, to nail polish, to mascara, to lotions, to lipsticks. Avon started as a fragrance company, and they are still going strong in that department.
Needless to say, you will have plenty of products to promote as an Avon sales rep. Avon is still a very popular brand among women, even after all these years. The company deserves some praise just for longevity. They know how to stay in business.
Avon is a trustworthy company, but this MLM business is also difficult unless your sales skills are on point. So overall, it is a good opportunity to make extra income, but don’t expect it to be a walk in the park.
How Do I Get Started with Avon
It is easy to get started with Avon. Simply head to Avon’s Representative page and begin your application. You will be asked to provide general contact information. This includes personal info and some insight into your sales goals. You will then have to wait for someone to get in contact with you.
You will eventually be put in contact with a local Avon rep—someone who can guide you through the process of getting started on your Avon business. Only then will you be asked to pay your startup fee.
Start your Avon journey today.