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Multilevel marketing (MLM) is a strategy used by direct sales companies wherein members are encouraged to sell their products and services while also bringing in new recruits into the business. These new recruits become the distributor’s “downline” or network. In turn, they are also encouraged to make sales and recruit new members to earn money.
In this setup, distributors are paid a certain percentage of their recruits’ sales. Multilevel marketing gets a bad reputation because of illegal operations that run in a similar way, also known as pyramid schemes. But a lot of MLM schemes are legal and are operated legitimately, and that is what we are going to focus on as we discuss how you can grow your own MLM downline.
When it comes to MLM, there are two sides of the business: promoting the products and recruiting new people. You need to sharpen your skills at selling and recruiting if you want to succeed in this industry. Growing your downline involves a lot of hard work, and if you don’t get good at recruiting, you cannot grow.
Improving your MLM recruiting is all about establishing a system that works for you. Here we will talk about how you can grow your Amway MLM downline.
What Do Amway Reps Sell? About Amway
Having been around for more than 50 years, Amway is among the biggest network marketing companies in the world. Chances are, someone has already invited you to join Amway.
Short for “American Way”, Amway is an American MLM company that offers health, beauty, and home care products.
Amway was founded by Richard DeVos and Jay Van Andel in 1959. Now Amway is one of the biggest MLM companies out there. Some of its leading brands include Nutrilite, Artistry, eSpring, Atmosphere, and iCook. Through these brands, Amway delivers a wide variety of products, meaning Amway reps have plenty of offerings to sell to their customers.
Amway conducts business in more than a hundred different countries and territories.
Jump Start Your Amway MLM Business with These Industry Leading Strategies
If you want your Amway business to grow, here are a few strategies and platforms you need to try.
Know where your target audience “hangs out” or spends time IRL and online. Finding out how people are looking for opportunities via a search function like Google or YouTube (where the user is looking to extract data from a database) or being pushed a message onto them via discovery via hashtags on your social media feed—knowing where your ideal prospects spend time online, and how they learn or educate themselves as well as entertain themselves is essential.
Instagram is a photo and video sharing platform with over 2 billion monthly active users. That is 17.6% of the world population.
Over 200 million businesses are actively using the platform to promote themselves. A significant portion of the Instagram user population is from the US, with 123 million users. Meanwhile, 87% of Instagram users are from outside the US.
51.6% of all Instagram users are male while 48.4% are female. It is more popular among younger demographics, with 31% of all Instagram users being 18 to 24 years old. In fact, 73% of US teens say that the best way for brands to reach them is through Instagram. 25% of US teens say it is their preferred social media platform.
In 2021, Instagram users spent an average of 30 minutes per day on the platform.
Needless to say, this is an incredibly popular social network that can help you grow your MLM downline if you can use it correctly. Instagram is all about influencer marketing and aesthetics. You need to understand your brand and identity so you can post relevant pictures that capture the attention of your leads.
It is especially useful for businesses that are in the fashion, beauty, health, fitness, and parenting industries. But you can succeed on Instagram no matter what you are selling as long as you maintain a solid and recognizable brand.
Keep in mind that Instagram users do not appreciate seeing product post after product post. You need to create a page that revolves around the lifestyle that you are selling. That’s what makes them want to follow a brand.
If you thought Instagram was popular, Facebook takes this to a whole other level, with 2.91 billion users as of 2022. It also has a high number of daily active users at 1.93 billion. Around 69% of US adults are on Facebook. However, almost 90% of all active Facebook users come from outside the US and Canada. India, Indonesia, and Brazil all have over 100 million Facebook users each.
56% of Facebook users are male while 44% are female. 1.7% of all Facebook users are on desktop while 1.59 billion use their mobile device. In terms of income, 75% of users with an income above $75k are on Facebook.
The largest demographic group on Facebook is between 25 and 35 years old, so you should use this social network if your target audience is within that age range. Facebook appeals to older users unlike Instagram. However, there is also a significant population of Facebook users who are between the ages 18 and 24, with 23.8% of the user population falling within that age range.
If you want to use Facebook for MLM, it’s all about content marketing. Attracting people to your brand and products is better than selling stuff directly on Facebook. Most people do not come to social media to buy things. Instead, you need to make them realize that what you are offering may be something that they need.
Do not push your leads away—pull them into your page using genuinely helpful content. This will also establish you as a thought leader in your industry, which makes it easier to gain people’s trust and recruit them into your downline later on. Bring value to your leads, optimize your profile to make the best first impression, and grow your downline authentically.
LinkedIn may not be as big as other social networking platforms, with only 810 million users around the world, but it is the biggest platform that concentrates on building professional and business relationships. It is the world’s largest networking event. There are over 690 million professionals on LinkedIn, meaning it is full of CEOs, entrepreneurs, professionals, and other decision makers in various industries.
LinkedIn has over 15 million open jobs—but it is not just for job hunters and recruiters anymore. It has evolved into an essential tool for B2B marketers and salespeople.
It goes without saying that this social networking platform is full of highly valuable leads for your MLM company. In fact, 50% of LinkedIn users say they are more likely to buy from someone they’ve engaged with on LinkedIn.
More than 74% of LinkedIn users are from outside the US. Speaking of US, 48.5% of LinkedIn users in the US are actively using the platform each month.
56.9% of LinkedIn users are male while 43.1% are female. As for the age demographics, 60.1% of LinkedIn users are between the ages of 25 and 34—which makes sense considering it is mostly used by the working population. However, it also has its fair share of millennials: with 19.2% of LinkedIn users being 18 to 24 years old.
LinkedIn is such a relevant platform in today’s professional landscape that 50% of all internet users with a college degree or higher are using it. We can say that LinkedIn is not only a social channel but a business channel.
If you want to grow your MLM downline on LinkedIn, you need to identify your target audience. LinkedIn works best when you focus on the best leads rather than casting a wide net. Identify the people who will benefit most from your products and services and then target that demographic.
Optimize your LinkedIn profile and start building your network. To make LinkedIn prospecting easier, you can use Kennected, which is an automation tool for LinkedIn that gives you a continuous stream of leads, connections, and appointments. With Kennected, you can send personalized messages and follow-ups automatically without spamming your target audience. Book a demo with Kennected today to learn more.
YouTube is the biggest video sharing platform out there, with over 2.6 billion users around the world. The number of active users on YouTube reaches 122 million per day. People spend an average of 18 minutes per day on the video platform.
The total daily hours of video watched on YouTube is 1 billion hours. This is no surprise considering that there are 500 hours’ worth of video uploaded per minute and over 1 billion videos watched per day.
53.9% of YouTube users are male while 46.1% are female. 81% of US adults use YouTube. In terms of age demographics, 95% of 18 to 29 year-olds in the US use YouTube. 91% of people in the US aged 30 to 49 use the platform. Up to 49% of people in the US over 65 years old are using YouTube.
US YouTube users are also very active on the platform. 62% of YouTube users in the US say they visit the site every day.
With all the content that is being published on YouTube, it’s hard to stand out unless you already have an established brand. So to succeed here, you need to start building your brand by publishing your own videos on a regular basis.
Edit your videos to make them look professional. Keep them short and to the point to maintain your audience’s interest. Most importantly, cover topics that are relevant to your niche to attract your ideal targets for your MLM business.
TikTok has proven that it is not just a passing trend and that it is here to stay. Like YouTube, TikTok is also a video sharing platform, but it is more focused on short form content. TikTok now has 1.2 billion users around the world as of 2022, and is now worth $50 billion.
There are 138 million monthly active TikTok users in the US. 57% of TikTok users are female while 43% are male.
This platform is mostly populated by younger users, with 43% of its global audience being 18 to 24 years old. 32% of TikTok users are aged between 25 and 34. In fact, only 3.4% of the TikTok user population is over the age of 55.
With its viral videos and popular trends, it’s easy to see why many people would spend so much time on the platform. The average TikTok user spends around 52 minutes on the app per day. 90% of TikTok users visit the app more than once a day.
The key to being successful on TikTok, whether you are a content creator or an MLM company is to get on the For You page. TikTok provides curated content based on what users like and engage with. So by making content that are relevant to your target audience’s interests, you will be able to show up on their For You page—the equivalent of the Facebook timeline—even if they are not following you.
TikTok makes it very easy for users to find and discover content that are interesting through the For You page. Even users who are casually scrolling through the app may find your brand’s videos. Hop on the latest trends and make your own version of popular videos. Don’t forget to inject some humor and insight so that viewers are more likely to follow you.
Typical Recruiting Strategies for Most Multi-Level Marketing Companies
There are plenty of strategies you can try to boost your multi-level marketing company’s downline. But you need to strike the perfect balance when recruiting so you don’t push your leads away. Here are a few of the most common recruitment strategies used by MLM companies that you can try for yourself.
Build a list of friends and family
Some people are lucky enough to have many friends and family members that they can convince to join their business. But remember that you can’t rely on this. For your MLM company to grow, you need to develop a recruiting mindset.
You need to make friends wherever you go. The key is being able to recruit even strangers and casual acquaintances.
With that in mind, building a list with your friends and family is a good way to jumpstart your downline. You can expand it from there by connecting with mutual friends, colleagues, neighbors, old school friends, regular service providers, mentors, teachers, and members of your community.
Building your downline takes a lot of work, but everyone starts somewhere.
Attend BNI meetings
BNI, also known as Business Networking International, is a business referral organization founded by Ivan Misner in 1985. BNI is a good way for small businesses to get together and obtain referrals.
A BNI meeting typically involves a breakfast meeting with a local BNI chapter where you pitch your business and then set up one-on-one meetings with individuals within the group. The group can then work on getting referrals for one another.
Do take note that BNI has an annual membership fee. You also have to pay for breakfast in the restaurant you are meeting at. This recruitment strategy works fine for some companies, but it works best if you have a physical business with a mainstream niche. BNI is mostly for traditional small businesses rather than internet-based businesses and those with an unusual niche.
Build a network of referral partners
Speaking of referrals, you can try to build your own network of referral partners. Start by listing a few businesses that may serve as a strategic partner for you. Include businesses that you have collaborated with in the past.
You can then develop a referral system that makes it easy for you and your partners to generate referrals for one another. You can have clients fill up a form and provide their contact details.
You can also use your existing CRM system to capture this information so you can further support your strategic partner.
Post content on social media
If you’re still not promoting yourself on social media, you are definitely missing out. Just based on the few demographics we’ve listed above, most people are spending a significant amount of time on social media.
Establishing an online presence is a great way to get ahead of the competition. It has several undeniable benefits that you shouldn’t miss out on. Posting content on social media builds brand familiarity, which then helps you gain the trust of your target audience. If you continue posting high quality content, they will see you as a thought leader—which is exactly what you need to influence them to join your MLM downline.
In this digital age, content marketing is more important than ever. You can get discovered by new leads, build a following, provide value, and cultivate customer loyalty.
Talk about your product or service at every opportunity
In order to grow your MLM downline, you need to be the number one ambassador for your company and your brand. This means promoting your products and services every chance you get. But since you don’t want to push away your leads, recognizing the appropriate times to bring it up is an important skill to develop. Once you’ve mastered the art of promoting your company organically, you will be able to grow your MLM company with ease.
What Most Direct Sales Business Owners Are Doing Wrong
Most MLM business owners do it wrong. They come on too strong and assume that every single person they come into contact with is a potential sale or customer and they treat them with such reckless abandon that they end up burning family and friendships. Most of this could be avoided by proper sales training executed from the top of the direct sales organization.
Let’s face it: most direct sales organizations do not recruit professional salespeople. Some do, but by and large these are regular people who have no sales experience, have never been coached on the consultative approach, or social selling, or looping. Most new reps are so excited about the opportunity to change their life and the life of their family that they get overly zealous and often get angry when people don’t see the same opportunity and say “no”.
If you need further proof look at all the MLM fail screenshots online. The industry needs to educate and train sales reps in a way that encourages them to learn how to deal with rejection and how to remain positive without rubbing their friends, family and perfect strangers the wrong way.
Frequently Asked Questions:
What is Network Marketing?
Network marketing is a business model that involves person-to-person sales by company representatives. This is often done with a work from home (WFH) setup. If you are in a network marketing business, you may have to build your own network of business partners or your own sales team that can help you generate and convert leads into sales.
While many networking marketing operations are perfectly legal and reliable, their reputation is somewhat affected by the existence of pyramid schemes. The latter is less concerned with giving value to customers through high quality products and more focused on the recruitment of salespeople who are required to pay for expensive starter kits or training materials upfront. It is important to note that not all multi-tier marketing businesses are pyramid schemes.
Network marketing appeals to people with strong sales skills who are able to create a profitable business even with just a modest investment.
What is a Downline Building Service?
Downline building services are gaining traction on the internet, similar to how MLM programs are becoming more and more popular. This is because the internet is an ideal medium for marketing. It’s free and it is used by everybody.
Downline builders have become a popular way to recruit people for MLM companies. Just as the name implies, MLM downline builders help you build your downline. It is a marketing plan in which prospects are placed after signing up. This marketing plan may have a different organizational structure from other marketing plans. But regardless of structure, most downline builders are free.
What is a Direct Sales Company?
A direct sales company is a company that engages in direct selling. Direct selling involves selling products directly to consumers in a non-retail environment. This means that the sale occurs elsewhere like at home, work, online, or any other non-store location.
With the direct selling approach, businesses can avoid the usual intermediaries in the supply chain, allowing them to provide direct value to their customers. Direct selling mostly relies on a salesperson’s ability to get in front of a customer and sell the products to them.
Multi-level marketing is actually one type of direct selling. Other types of direct selling include single-level direct sales, and party-plan sales.
Are MLM (Multilevel Marketing) & Direct Sales Organizations the Same?
There are many similarities between MLM and direct sales organizations. However, they are not exactly interchangeable because of certain nuances and differences between them. Direct selling is more of an umbrella term that includes all types of companies in the industry—and that includes MLM companies. As long as a business is selling directly to the consumers, it can be considered a direct selling company.
On the other hand, multilevel marketing is a business structure wherein the seller earns from direct sales and the sales of recruits. The MLM is a tiered structure consisting of independent sellers and recruits. This is what sets MLM apart from direct sales organizations. So while MLM companies are doing direct selling, it does not mean all direct selling companies are MLMs.
How Do I Improve My Downline?
When building a downline, you have to be the biggest ambassador for your brand. You need to be loyal to your company brand so you can lead by example. You can’t sell your products convincingly unless you’ve tried them yourself and seen their results. You should essentially be a walking billboard for your brand.
Next, you need to encourage your downline to attend group-wide meetings and conventions whenever possible. These events and venues where distributors can all get together are perfect for getting everyone motivated. It helps people stay focused on their goals. This ultimately leads to improved sales.
You also have to be there to mentor your downline. You can offer advice and give them some inspiration. Tell them all about the business tools you used to grow your own downline. Encourage them to seek more information from books and online guides.
This business is built upon trust. Building your network is not an easy task, but you will eventually reach your goals by nurturing your existing connections and attracting more people into your downline.
How Do I Grow My Amway Team?
Growing any MLM business can be tough. But if you want to grow your downline, you need to be patient. You might get discouraged because the people you talk to don’t end up buying your products. No matter what you say, they are just not interested in Amway or its products—this is perfectly normal. Some people just aren’t interested and nothing you say will make them change their mind. You need to identify better targets.
Even if only a few people are interested, that is already a huge success for an Amway business that is still growing. Over time, your skills, mindset, and strategy will improve and this will translate to a higher success rate. You’ll start talking to fewer prospects and converting more leads.
In some cases, when people do join your business, they’ll only end up quitting without hitting any of their goals. Very few of the people you manage to bring in will be just as committed to the business as you. This is just the case for most MLM companies.
To improve your success rate, we recommend putting your products first. Although not everyone is interested in becoming an Amway entrepreneur, everyone is a consumer. This means you are more likely to find a new customer than a new distributor—and that’s okay. Through consumers, you eventually learn to identify who can take it to the next level and actually become a part of your downline.
Do not pressure anyone to join your business. The results would not be pleasant even if they do decide to join. You need distributors who are genuinely interested in Amway and are willing to learn. Make sure you always treat everyone well, whether it’s a lead, a customer, or a prospective distributor.
How Can I Make My Amway Business Faster?
If you want to grow on Amway faster, you need to take a different approach. Following the formula isn’t always the best way to go.
Learning Amway’s systems and incorporating them into your own business strategy is a good thing. But to truly stand out from the crowd, you need to be a little different from everybody else. Picking up new skills, creating personal relationships, trying different marketing strategies—these are some of the best ways to set yourself apart and grow your downline faster.
Even though you are joining an Amway business, you can still take your personal brand and use that to attract new customers and distributors. Your brand is what differentiates you from everyone else. It is what will help you convince people to do business with you instead of anyone else.
Learn to use your natural talents and skills to build your own Amway business—while still following the company’s own procedures and policies, of course.
You also have to be smart with money. No matter what business you are running, whether it’s an MLM company or anything else, you have to manage your money wisely if you’re an entrepreneur. Before you spend on marketing, training, or any business tool that could potentially grow your business, make sure you have figured out your strategy first. You want to make sure you are getting a positive return on your investment, both immediately and in the foreseeable future.
One good example is Amway’s business tools. Some people complain that the ongoing cost of these tools can make it difficult to make a profit. But if you are looking at business tools that are not really helpful or giving you a positive ROI, you should skip them.
Keep an eye on your profits and see how much you are making every day, and every month while you are running your Amway business. It’s the only way to know if your current strategies are working or not. You can then tweak your approach accordingly.
How do Amway Reps Get Paid?
When you join Amway, you become an Amway Business Owner or ABO. ABOs profit when their customers buy their Amway products. They also make money when others in their downline sell products.
You can make money with Amway through retail mark-up, growth incentives, and bonuses. ABOs may receive monthly bonuses depending on their personal sales volume, meaning the products they sell. Meanwhile, growth incentives are bonuses based on the product sales volume of their team. This means as your business grows and new members join, your growth incentives may increase.
The monthly compensation received by Amway reps may vary widely depending on how well they are performing. Amway believes in rewarding success.
Is Working for Amway Worth it?
Amway is the largest MLM company in the world according to a 2017 report, thanks to its global revenue of $8.8 billion. People around the world are definitely buying these Amway products. It’s no surprise that a lot of people also want to join this MLM business.
This decision is worth it if you have an entrepreneurial spirit and you believe in Amway products. If you enjoy direct selling and the challenge of growing your downline, this is definitely a good choice for you.
What Company Owns Amway?
At first, Richard DeVos and Jay Van Andel founded the Ja-Ri Corporation, which is also a multi-level marketing company. It was the MLM marketing distributorship for Nutrilite products back in 1949. But in 1959 Ja-Ri was incorporated, and in 1963 they changed their name to Amway, which stands for American Way.
In 1999, they launched an internet-based sister company named Quixtar. The Alticor corporation owns both Amway and Quixtar.
Can You Make Money in Amway?
Just like any other MLM business, your ability to earn money in Amway depends on your own selling skills. Therefore, income varies greatly from one ABO to another. But making money is definitely a possibility. Over time, Amway business owners sharpen their skills and expand their network, allowing them to sell products continuously, grow their business, and increase their profits.
How Much Does it Cost to Join Amway?
Amway does charge an annual registration fee to cover the expenses on resources that the company provides. Amway provides resources that help you set up your virtual office. They also have online and offline training materials. Other resources are there to help you with marketing, customer service, and mobile business management.
The good news is that this startup cost is less than $100 annually. If you decide that Amway is not right for you, this is fully refundable within 60 to 180 days.
Can Amway Be Trusted?
Amway has had its fair share of controversy because of comparisons to pyramid schemes, but the company has never been found guilty for it. Amway is a legitimate business and is in fact one of the most successful network marketing companies today. It has been around for a very long time and is known for high quality products. This is why Amway has plenty of loyal customers.
Amway has an incredible reputation when it comes to their products. They are known for health supplements, beauty products, and home care supplies, among others.
They also provide high quality training materials for their ABOs. If you develop your own downline, you can earn some of the highest commissions in the MLM industry. So between their world-class products, high commissions, and good reputation, Amway is worth looking into if you want to get into MLM.
Can I Switch Teams in Amway?
Amway allows you to change your line of sponsorship or LOS if you don’t like your current one. However, because of the Rules of Conduct, there are certain restrictions that need to be followed. To change your LOS, you need to resign from the business by notifying Amway in writing, and then become inactive for 6 months. You can then rejoin the business as a new IBO.
During those 6 months, you need to be completely inactive, meaning you are not allowed to engage in any activity related to Amway, including selling products or attending any Amway functions. You are still allowed to purchase their products during this period, however.
How Do I Get Started with Amway
Getting started with Amway is as easy as signing up. You can visit their website today and register from there. Start your MLM journey and grow your downline today.