Google Ads is used by many marketers who are looking to find more leads. Google offers a number of internet-based services, including ones that are focused on advertising. Google Ads is its primary advertising service.
While it can benefit some businesses, Google Ads is not for everyone. And if this tool is not working for you, maybe you need to start looking for better alternatives.
Google Ads Not Paying Off? Consider LinkedIn Marketing
The main reason why Google Ads does not benefit everyone is because it is hard to compete with big companies. Bigger businesses are using Google Ads too—which means smaller companies can struggle to get the results they want.
Google Ads is a bit on the expensive side. It is an investment that most small businesses are unable to keep up. It’s a high maintenance advertising tool that costs a lot of money.
Larger companies have a consistent cash flow, meaning they can afford to drop thousands of dollars per month on a Google Ads campaign. This also means they can take the most effective keywords away from startup companies in the same industry.
For a budding company, there’s no way to compete with established brands. If you need a more cost-effective way of generating leads, you should try LinkedIn marketing.
Why LinkedIn is Growing
Back in 2013, LinkedIn had more than 200 million users in more than 200 countries. Now it has more than 675 million. LinkedIn is still growing its user base each day, with more and more professionals signing up for the networking platform.
LinkedIn is popular because of its strictly professional approach to social networking. There aren’t a lot of social posts on LinkedIn, unlike Facebook and Twitter. Everyone on LinkedIn is there to make new connections and expand their professional network.
Why Marketers are Flocking to LinkedIn
Marketers and business managers can use LinkedIn to build their brand, find their audience, and expand their reach. Having an active LinkedIn presence has a lot of benefits in terms of lead generation. This is why more users are flocking to it. They are recognizing LinkedIn’s lead generation potential.
LinkedIn users are interested in business communications. This means they are the perfect target audience for B2B marketing. They are right there and ready to see what you have to offer.
Professionals use LinkedIn for interactive communication while building their brand and reputation. Because LinkedIn doesn’t have an algorithm like Facebook, which decides what will show up on your connections’ feed, your content will be visible to your entire network.
LinkedIn is also a magnet for leads. HubSpot reports that it is 277 percent more likely to convert contacts into leads on LinkedIn compared to Facebook and Twitter. Investing on LinkedIn marketing is therefore a smart move for most marketers. If you fully optimize your LinkedIn outreach, you can make the most out of this massive platform.
To help you save time and energy, use the best LinkedIn automation tool: Kennected. Kennected uses LinkedIn’s data-rich filters to help you find fresh and highly qualified leads. It generates a stream of connections, sales, and appointments by helping you connect with your ideal clients.
Kennected also fine tunes your outreach by sending personalized messages and follow-ups. Book a demo with Kennected today to learn more about how it can take your lead generation to the next level.