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Entry-level tech salespeople roles are challenging to break into, but the tech industry offers endless growth opportunities for your career.
Are you looking for a fulfilling rewarding career path?
If you are currently exploring your career options, you should consider pursuing a career in tech sales.
There are many reasons why you should consider this career path. For instance, getting into this career is reasonably straightforward as there are low barriers to entry.
The demand is reasonably high.
Technical and software sales are rapidly growing fields, attracting many young professionals.
Whatever route you take, a career in the technology industry is fulfilling, fascinating, and full of opportunity.
And yet many people without a technical background never consider a career in tech.
All you need to start working in this field is the technical knowledge of your company’s products and excellent communication skills to help you succeed in the sales department.
Many people wonder how they can get a tech sales job without experience. They want to break into the tech industry but don’t know where to start.
If you want to become a tech sales representative, read our guide.
What Are Tech Sales?
Technology sales jobs are similar to any other kind of sales representative position.
Instead of selling cars, tools, or heavy machinery, technology sales professionals sell high-tech products and services to individuals and companies.
Positions include head of sales, online sales representative, medical equipment salesperson, and commercial equipment salesperson.
Tech sales professionals work for startups, mid-size tech companies, and even big tech giants like Apple, Google, Amazon, and Facebook.
Build A Resume
When you have a good resume or CV, you can make a better first impression on your employer and earn the upper hand.
Think back to your past experiences and summarize the most relatable sales skills you can bring over to your new responsibilities as a sales representative in the tech industry.
Educational requirements don’t matter as much when you can present yourself well.
Technology salespeople come from diverse backgrounds, and companies know it.
Rather than a degree, companies look for soft skills such as resilience, a continuous learning mindset, and passion and drive to succeed.
Showing hiring managers that you have the drive to work in a sales position is a great first step.
There’s a wide range of free sales certifications you can find online to get a competitive edge in the job market.
Having these certifications on an application shows hiring managers that you’re willing to put effort into your job, giving you more staying power during hiring decisions.
There are no strict formal criteria you need to meet to work as a tech sales professional, which means people with diverse backgrounds and experiences can truly be successful.
Get Hands-On Experience
While breaking into tech sales will be a challenge, it doesn’t have to suck.
With the right frame of mind, proper training, and a few tips, you can lay out a solid roadmap toward your first job in tech sales.
Between consulting skills, sales strategies, communication skills, and numerous other responsibilities that come with nailing the selling process, it can feel like tech sales positions have a lot of barriers to entry—especially if you’re transitioning from another field.
But if you’re looking to break into tech sales, there are some steps you can take to land a position without years of experience, technical knowledge, and a fancy tech degree.
People with previous sales experience may be able to find a job without additional education, though extensive training will be required.
Most employers prefer hiring workers with working knowledge or hands-on experience.
Even without years of direct experience, you can still communicate the value of your other skills to land a job in tech sales. You just need to know where to start.
If you have any sales experience from a previous job, that’s absolutely a great place to start.
Although most tech sales positions do not require formal education, a bachelor’s degree can still be helpful. Common majors include a degree in engineering, marketing, or business.
If that is not an option for you, consider a boot camp or series of online courses to learn tech sales skills.
Without sales experience, we highly recommend your first tech sales job be an internship.
You will need to prove that you are willing to do the work, do a good job, and fit in with the company culture (have others enjoy working with you).
You should also strive to learn as much as possible during this internship to make the transition into a tech sales rep seamless.
You can do this by talking to people currently working in the role and learning what skills or knowledge you are lacking so you can improve.
Don’t be afraid to ask for guidance from your superiors, either.
Websites like Career Karma can match you with top tech bootcamps.
Tech sales bootcamps are fast, intensive programs designed to place students in jobs as quickly as possible, but with as much industry knowledge as possible too.
Consider applying for internship programs or volunteer work that offers on-the-job skill training.
It’s likely you already have the opportunity to develop some tech skills.
Many tech sales boot camps offer job guarantees, and some are tuition-free as long as students choose to work for a partner company for a certain amount of time.
Most of these full-time offers are salaried at or near the national average.
You can also familiarize yourself with tech products and build a background in technology or engineering.
There are no recent college graduates that are qualified to work in tech sales unless they have sales experience or educated themselves outside of college.
This makes people without a degree much more competitive since companies can’t hire people solely based on their degrees.
Know The Sales Funnel
The concept of a sales funnel is very prevalent in the world of technology sales and is something you’ll likely want to familiarize yourself with as well.
You can easily do a search for this term online and get a quick understanding of what it is and how it would work for a business.
What Skills Are Needed To Work In Tech Sales?
Tech sales representatives must be able to understand a product quickly. They also need skills in networking, communication, and working with a team.
Whether or not you’ve specifically sold technology, if you’ve gone about selling anything, much of the selling process remains the same.
Similar to how a pharmaceutical sales rep doesn’t need to be a biochemist, you don’t need to be a computer engineer to be a great tech salesperson.
You mainly need the social skills to sell the product, not the technical skills.
You’ll still be uncovering as much information as you can about your prospective customer in order to learn what it is that they want or need and then tie the underlying reasons behind that desire back to your product or service.
They tend to start off as a sales development rep and work their way to an account executive position. This usually takes between 1-2 years.
From then, the path depends on your own interests and strengths.
The skillset you acquire will be so complete you’ll be able to transition to managing bigger accounts, leading a team as a sales manager, transitioning to the marketing team, and starting your own company, the opportunities are endless!
Customer Relationship Management
An indispensable tool for tech sales reps is a CRM. CRM stands for customer relationship management, which is another term for pipeline building.
In case you don’t already know, a sales pipeline is a way to visualize and manage leads and prospects in their progression toward becoming customers (like the sales funnel).
Make sure your LinkedIn profile is up-to-date and professional. Then, try to find individuals with the tech sales position you’re looking for and ask about their day-to-day.
Look up tech sales reps on LinkedIn to see their work and education history. You might get ideas for courses or programs that will give you skills they expect from their tech salespeople.
Even though training won’t give you hands-on sales experience, they’re great resources for familiarizing yourself with sales strategies and tactics.
This is a good way to learn about tech sales processes and strategies from the source, and you’ll also be able to build relationships with people from different tech companies.
If you have a particular company in mind, try connecting with their recruiters and walk them through your profile.
Many colleges don’t have a tech sales major, so it can be difficult for someone to break into tech sales careers without a beginner’s knowledge.
It’s one of the biggest issues every hiring manager faces when searching for potential employees.
People most often start their career in tech sales as a sales development representative or business development representative.
These roles involve cold calling customers, sending emails, and addressing inbound leads (or customers who reach out for more information about a product), with the goal of qualifying customers.
There’s a ton more information out there on additional things you can do to do well in an interview but keep these things in mind and you should land your dream job in tech sales in no time.
Know The Company's Sales Process
Above all, you’ll want to really familiarize yourself with their sales process. After all, you are applying for a position in sales.
Technology Sales Job Description
A day in the life of a tech salesperson can vary widely, but the position itself is not unlike many other sales jobs.
Technology sales professionals interact with people and businesses to help provide solutions to problems.
These professionals speak with clients and help identify the problems that the company can solve with its products.
Tech sales don’t typically include a stereotypical high-pressure sales process.
As a tech sales rep, you might be selling only one kind of tech product, such as a cloud CRM platform.
Or, you might sell a product that combines different components, like a wearable tech device with embedded software.
The primary difference is that tech salespeople work in one of the fastest-growing (and profitable) fields around, using their sales skills to build relationships with clients.
These traits make tech sales a stable industry to work in.
Whether you’re working for a wide range of businesses or looking for a position with a single company, you won’t have trouble finding tech products and services to sell.
Having a career in tech sales is fulfilling and provides interesting work.
Working as a technology sales professional requires more than just smooth talk and strong deal-making skills.
It’s a well-rounded career with many responsibilities, ultimately with customer satisfaction at its heart. At the end of the day, tech salespeople are problem solvers.
Networking is a huge part of technology sales, as deals often come in by word-of-mouth.
When selling complex systems and technology products, building relationships with the right people can be extremely valuable.
Making friends and speaking with prospects is a big part of the industry.
Schedule a time to have a conversation with your potential customers to learn more about them. What is their current situation? What problems are they dealing with?
Based on what you uncover, think of the ways you can best articulate the ways in which your company’s products or services can alleviate those pains.
Technology sales positions require representatives to thoroughly research the products they sell, and to know them in and out.
Dealing with businesses can be stressful, and for good reason–most business owners have little tolerance for errors.
As a tech sales rep, you’ll need to learn your products and demonstrate them adequately.
Long-term relationships are important in the world of technology sales.
That means it’s the job of the tech salesperson to follow up with prospects and clients to ensure everything is working for them.
Few careers have as much potential for advancement as that of a tech sales professional.
Several billionaires and tech investors, including Larry Ellison and Mark Cuban began their careers in technology sales.
The next technological breakthrough is always right around the corner.
As a tech sales representative, you’d be one of the first people to learn about modern software and hardware trends.
You’ll also get an in-depth look at the important features of new technology, which can give you technical experience with the product.
This can be a great way to find new sales opportunities. You can even act as a consultant for these types of products.
You’d be able to offer your expertise and advise companies on how each product works, which could lead to a wide range of career growth options.
Since you’re working with a tech company, you’ll also have access to some of the industries’ best sales force automation (SFA) software, which would keep you at the forefront of automation advancements.
What Are IT Sales?
The IT sales sphere isn’t as simple to break into. IT sales simply requires more technical skill, making it harder to break into than tech sales alone.
Since IT salespeople provide additional consulting after the sale goes through, they need to fully understand how each product works and be able to explain its use to other people.
If you’re looking to get into tech or IT sales, one of the most powerful ways to get started is to become familiar with a simple CRM like Zendesk Sell—an essential tool used by sales teams.
Who Does A Tech Salesperson Work With?
Account executives are responsible for running product demos and closing deals, as well as doing many of the same outreach tasks as an SDR and BDR.
Then there are the account managers and customer success managers who assist existing customers and attempt to upsell them on additional products and services.
Can A Tech Sales Rep Work From Home?
Yes, you can become a tech sales rep from home. You can enroll in a boot camp offering online tech sales courses and learn from home.
Even after completing such programs, you can work from home as a tech sales rep as some tech sales jobs are remote, meaning you complete day-to-day tasks virtually.
How Much Do Tech Salespeople Make?
Tech sales jobs are everywhere, and they offer a number of perks over traditional sales and customer service roles.
These positions pay handsome salaries, in addition to commission and other traditional benefits of a sales job.
In the U.S. average salaries range over $84,000, and even an entry-level position can be in the $60,000s.
Technology sales have the potential to be extremely lucrative, with comparatively little work experience or technical skill.
But keep in mind, a number of factors can influence technology sales salaries, chief among them are location, experience, and education.
That said, your role in the funnel may vary depending on the size and structure of the company.
Many entry-level positions (like SDRs) will only focus on getting more opportunities for sales.
In other words, your job will be to qualify leads and hand them off to an account executive (AE) who closes the deals.
Beyond that, account managers will likely be the ones to upsell and maintain customers over time.
Have Kennected Solve Your Unique Problem
The new generation of tech sales professionals are intellectually curious, driven not exclusively by money, but out of a passion and a desire to solve meaningful problems.
The life source of any sales process is leads. What if email, phone number(s), and in-person meetings were not the only methods for lead generation?
Sales reps globally use LinkedIn to advance their technology sales career by manually reaching out to prospects daily.
Kennected can maximize your lead generation by the hundreds in a matter of weeks.
Another upside is that Kennected’s tools can grow your LinkedIn network for future opportunities to grow your skills.
Curious? Schedule a demonstration with one of our software sales reps and shatter expectations.