Despite LinkedIn’s popularity in the business and professional industry, a lot of people are still not making the most out of this platform. They hesitate to step up their LinkedIn efforts because they are not sure if the site can really get them a job.
But these people are missing out. After all, LinkedIn has over 500 million active users at this moment. This number is still growing. In fact, it is estimated that one in every four professionals on the planet are on LinkedIn. Additionally, over 89 percent of recruiters are looking for candidates using the website.
So those who are only using LinkedIn as an online resume are missing a lot of opportunities to expand their network. LinkedIn has become the new standard that many employers rely on when sourcing new candidates.
How LinkedIn Helps Users Secure Jobs
90 percent of employers nowadays will look at the candidate’s LinkedIn profile before calling them for an interview. This applies even for companies that don’t post ads about job openings on LinkedIn. However, only 35 percent of job seekers are fully engaged on LinkedIn. This means despite having a profile on the platform, most users are not using all of the tools available.
This gives a significant advantage to those who are optimizing their LinkedIn accounts. They have a better chance of catching the attention of hiring managers and recruiters.
There are millions of publicly-posted and privately-posted jobs on LinkedIn. Anyone who is serious about seeking a professional-level job should be on the site.
Strong profiles on LinkedIn attract recruiters. The best LinkedIn profiles optimize the use of keywords so that they will pop up on search results. This involves writing a compelling headline and a strong summary. A person who uses LinkedIn properly will have concise but effective work experience descriptions. They will have a complete skills section that reflects terms used in their target job. This way, when a recruiter searches for candidates on LinkedIn, the job seeker’s profile will appear.
Conversely, if a LinkedIn user does not even bother to fill out their profile, recruiters will not bother contacting them.
It is important to note that LinkedIn favors users who are more active on the site as well as those who have more connections. Just having these two qualities will make it much easier to get hired. Employers see the LinkedIn user as reliable and trustworthy, simply by looking at their profile.
Aside from being an active part of LinkedIn Groups and discussions, another quality employers look for is consistency. They will see if the person’s work history coincides with their resume. Both the LinkedIn profile and the resume should have the same information: company names, dates, locations, titles, etc. While it is not advisable to copy the LinkedIn profile word for word and put it on the resume, at least the basic information should all be the same.
Remember that 80 percent of jobs are found through networking. And even though the landscape has shifted to an online format, this old adage is still very true. Maximize the value you get from LinkedIn by exploring its various tools and features and using them to optimize your profile.