LinkedIn is an ever-growing platform that is perfect for marketers, entrepreneurs, jobseekers, recruiters, and other professionals in different industries. Designed for the specific purpose of building and developing business and professional relationships, LinkedIn is full of leads, prospects, and career opportunities.
If your company has its own LinkedIn company page, you can use it to find even more opportunities for growth. LinkedIn followers are a gold mine of leads, and you need to learn how to attract more of them to your company page. Here we will talk about a few simple things you can do to gain a bigger following.
How do I get Followers on LinkedIn Company Page?
Because of social media’s growing popularity, more and more businesses are shifting to a digital platform when it comes to marketing. But most of the focus has been on Facebook and Instagram because those two social networking sites have a large user base.
More recently, however, entrepreneurs and marketers realized LinkedIn’s potential when it comes to B2B marketing and lead generation. The fact that LinkedIn is focused on professional relationships and career development makes it a solid platform for endorsing your brand. Not to mention that LinkedIn’s user base is steadily growing. LinkedIn now has over 675 million users across 200 countries.
Perfecting your LinkedIn marketing strategies can help boost your sales and get your brand out there. If you don’t have a LinkedIn company page, you’re missing out on a great source of leads.
Unlike a personal LinkedIn profile, your company page is publicly visible by default. This means content shared from this page is ranked on the web. It impacts your brand’s SEO ranking and helps drive traffic to your website or LinkedIn page. You can also increase your presence online.
Complete Your Company Page and Optimize It
Your company page reflects your image, and you want to make a good first impression every time a new visitor clicks on your page. Your company page should provide complete information about your business so that you can appear credible and trustworthy.
Company pages with complete profiles receive up to two times more visitors than those with incomplete information. Filling it out is a simple way to drive engagement and increase your chances of getting a new follower.
Present a clear photo that shows what your business is all about. Make sure your LinkedIn company page has your logo, company description, company size, industry, company type, location, and website URL. What your prospective followers are looking for is legitimacy.
Having a complete profile is critical for your brand image because it projects professionalism. Profile visitors can get all the information they need to connect with your company when they are ready.
Optimize your profile with relevant keywords so that it can rank higher in search results. This helps your target audience find you when they use search engines.
Another tip is to edit your email signature to include a link to your LinkedIn company page, to serve as free advertising. Don’t think of LinkedIn as a separate entity from your other social networking profiles. You can get better results by using different social media to promote your company page.
Post High Quality Content Regularly
You can gain followers at least six times faster by posting on LinkedIn at least once a month. Keep in mind that this is the bare minimum for content, because you want to be as active as possible. To attract more followers, you need to establish yourself as a thought leader in your industry.
Don’t just post content: post high quality content that are relevant to your target audience’s interests. Consistency is the key. If people see you posting informative videos, images, and articles that catch their attention, they are more likely to follow you.
LinkedIn content performs well if they have a descriptive caption and an eye-catching image. Hashtags are also great for reaching new audiences who are interested in your topic.
Company pages with at least 150 followers typically get five times more company page views than those with fewer followers, so try to get your numbers up as quickly as possible. Aim to post at least once per week to keep your followers engaged. Set up a posting schedule to maintain that consistency.
Publishing high quality content boosts your visibility, effectively increasing your engagement. Keep your audience interested by regularly posting content so that they will check back often for new ones. Additionally, when your followers engage with your content by commenting, their connections will see the activity in their feed, further increasing your visibility to potential followers.
Share your content with as many relevant groups as possible to maximize your post’s reach.
Repost Your Top Content and Share Curated Posts
The content you post on your company page doesn’t always have to be 100 percent original. If you are running out of content ideas, you can re-share your top posts from the past. Because of social media’s sophisticated algorithms, it is likely that only a small percentage of your followers have seen your posts in the LinkedIn feed. This is why sharing your own content every now and then is an effective tactic.
Keep a backlog of successful social media content and re-use them. These posts are likely to perform well again in the future.
You can also share other people’s content as long as they are relevant to your target audience’s interests. This is called content curation, and it helps companies save time. Unless you have your own team of content creators, it is impossible to keep posting valuable content on a regular basis.
Sharing industry content helps you fill up your content calendar with very minimal effort. It also helps establish trust with your network because it shows that you are interested in providing value even when you can’t monetize it. Overall, it makes your company look good, and it keeps your target audience updated on the latest industry content. Share posts from credible sources that are related to your niche.
Another benefit of using curated content is that it puts you on the radar of influencers. When you share other people’s content, you can get on their radar and increase your chances of making a valuable connection.
Expand Your LinkedIn Network
If you search for companies of similar industries as your own and follow them, they might follow you back. You can use other networking strategies to expand your LinkedIn reach, such as utilizing your employees’ networks.
Your employees are some of your most important resources. Encourage them to share your post updates so that their following will also see your content. This gives you a significant boost in views, which can increase your number of followers.
Despite its professional focus, LinkedIn is still a social networking site. You can use its social nature to attract more followers who can then be converted into customers.
To take your LinkedIn outreach to the next level, use Kennected. This automation tool uses LinkedIn’s data-rich filters to bring you the most qualified leads. Kennected gives you a steady stream of connections, sales, and appointments so that you can generate leads at scale. Once you’ve found your ideal clients, you can use Kennected to set up and schedule personalized automated messages. Book a demo with Kennected today to learn more!