What’s The Best Way To Grow Your Coaching Business?

If you are a coach and you want to get more clients or sell more programs, there are plenty of ways you can expand your reach. The good news is that there is no shortage of effective strategies for growing your coaching business.

It’s all a matter of choosing the right strategy for you. In this article, we will be exploring some of the most effective ways to generate leads, find new clients, and find new opportunities for growth—without breaking the bank.

Here’s How You Can Land New Students for Your Coaching Business​

For coaches, the need for paid strategies isn’t too great. A lot of coaches thrive with the use of organic marketing because this is a business wherein authenticity is greatly valued. Instead of paying attention to your ads, people would much rather listen to you speak.

Coaches can get a lot of value from word of mouth marketing, for example, because people want to know how good you are at what you do. A billboard won’t convince them that you’re a great coach—but a friend or colleague might.

Invest in organic marketing so that you can draw more customers naturally over time. The key is to build up a loyal fan base and cultivate authentic relationships with your audience.

Organic marketing still takes a lot of time and energy—and you may spend a few dollars here and there—so it’s not going to be entirely free. But the investment is worth it, especially if you execute it right.

As a coach, you need to learn how to build permanent pathways to your business so that other people can find you naturally based on the value that you give.

If you want to go for paid strategies, know that they work best when used in tandem with the organic approach. If you don’t spend enough time building your organic efforts, your paid ads are only going to fall flat.

Provide Value​

There are many business owners who are afraid to sell for fear of appearing overly “sales-y”. And while that’s not a good image for anyone, coaches shouldn’t be afraid to showcase their value because that’s their main selling point.

Set people’s expectations from the beginning by showing them what programs you offer and what topics you will cover. When people find you online, they will know exactly what they are signing up for. This is the best way to establish your expertise and earn the trust of new customers. Don’t sell yourself short: people want to know how you can help them.

No matter what platform you are advertising yourself in, don’t be afraid to share a clip or a bite-sized lesson just to give people an idea of what you can do. If people are interested in what they see, they will want to learn more about your programs.


Easily one of the best platforms for coaches that want to find more leads, YouTube lets you upload short clips of your programs and provide value online. Add the right keywords to your video and you can connect with your target audience in no time.

Upload simple guides and keep your channel updated with content to establish yourself as a thought leader in your industry. The visual nature of YouTube makes it the ideal platform for coaches. You can even use your channel to share old videos and guides.

YouTube has over 2 billion active users per month—which means you can find your target audience here, no matter what your niche.

Another effective strategy for marketing your coaching business is podcasting. If you are already using podcasts to drive people to your business, you can actually upload your podcast on YouTube to maximize your reach.


Twitter is a microblogging platform with over 330 million users per month. Just like on YouTube, you can easily find your target audience here. You can use hashtags to find people who are tweeting about your niche and reach out to them.

Twitter is also a good platform for uploading short video clips of your coaching programs. Add all the relevant hashtags and reach your target audience.

In between your content uploads, you can use the platform to tweet short and simple tips for your followers. Eventually, you can grow your following and encourage them to sign up for your programs.


LinkedIn is the biggest professional networking platform in the world. It has over 760 million users around the globe and it is still growing. If you are looking for the perfect platform to find leads, LinkedIn is the answer.

The professional nature of this social networking site means that people who use LinkedIn are those who want to improve their own skills and find career opportunities. They make the perfect clients for coaches.

Through LinkedIn, you can connect with professionals, decision-makers, CEOs, business managers, and everyone in between.

Another benefit is that LinkedIn can be automated with the right tools. Kennected, for example, is a LinkedIn automation tool that helps you reach more people at scale by automating your messages and follow-ups. Kennected lets you personalize your messages so they don’t come across as spam. This tool lets you focus on more important things by automating mundane tasks like sending follow-ups.

LinkedIn is a great source of high quality leads, and you shouldn’t miss out on the opportunity to find new clients here.

TikTok (And Wherever Else Your Ideal Clients Are)​

Don’t be afraid to try out different marketing channels, especially if it’s a huge social media platform like TikTok. Find out where your ideal clients are and focus on that platform.

TikTok is undeniably popular right now, and it is where a lot of teenagers and young adults are spending their time. TikTok is available in over 150 markets around the world, and in 39 languages.

If you’re thinking that TikTok couldn’t possibly be used for coaching businesses, you’re mistaken. In fact, there are popular influencers on TikTok that use the platform to teach subjects like math, history, etc. These savvy influencers recognize that if content is entertaining and informative enough, people will watch.

So if your target audience is hanging out on TikTok, start learning how you can adopt this new platform into your own marketing strategies.

This applies to all other social media out there: Facebook, Instagram, Snapchat, etc. Go where your audience is and grow your community there.

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