Getting thousands of followers on your LinkedIn page is a huge accomplishment and milestone, especially if you are a marketer. This means people trust your brand and are excited to see what you have to offer. It increases your organic reach and boosts your sales.
Reaching this point is the challenging part. So today we are talking about how you can get your first 10,000 followers on LinkedIn.
How to Get Your First 10k Followers on LinkedIn
If gaining followers is your objective, then you need to shift your attention towards your community building efforts. Gaining followers is all about building a community—and that applies to all social networking sites, not just LinkedIn.
The good news is you won’t be starting from scratch. You can get your first few followers from your network: your family, friends, colleagues, former co-workers, etc. Reaching people outside that network is tricky, but it is possible.
But first, you need to make sure that your company’s LinkedIn page is complete. You need to optimize your page so that it is actually worth following. Make sure all the information people need is accessible, and try to make your page as eye-catching as possible. Your page should reflect your brand.
Pages with complete information get 30 percent more views. And if the content on your page is clearly useful to people within your target audience, people will be more likely to hit that “Follow” button. Once you have a great LinkedIn page set up, it’s time to actively boost your follower count.
Why Do You Want to Become a LinkedIn Influencer?
You can’t reach a goal that you can’t see. Whether you are a marketer, a business owner, a coach, or any other type of professional, you need to understand your own objectives. Ask yourself why you want to become a LinkedIn influencer and how it will benefit your career.
This will also help you identify the type of people you want to follow you. You need to recognize your target audience by identifying your customer demographics. You cannot expect everyone on LinkedIn to follow you. But if you know your brand, know your goals, and know your target audience, you will easily find ways to gain followers.
Rather than targeting everyone, figure out how to attract those who are most likely to buy your product.
Post Content that Matters to Your Ideal Consumer
People only follow pages that give them value. If you provide value, they will follow you. If you build it, they will come.
Now that you have identified your target audience, you can keep a steady flow of fresh content that caters to their needs. Always post things that are relevant to their interests, or else they won’t pay attention to your brand.
Determine your customer’s needs and provide content that will address those needs within the context of what your business is offering. Identify their problem and find a way to provide a solution using your product or service. This way, you will be able to address their concerns before they even realize they have those problems.
Be Helpful to the Audience
Make sure that you are posting content that is helpful or informative. You don’t want your content to become background noise on LinkedIn. Post informative articles, images, and videos that attract people’s attention and give value to them.
Videos, in particular, are popular because they are the most engaging type of content. It is highly shareable, informative, and interesting.
Posting content helps build trust with your target audience while establishing your position as an authority in your topic. They will see you as a thought leader in your industry and naturally follow you on LinkedIn.
Comment on Your Followers’ Posts
Building a community requires engagement. If someone comments on your post, always respond to them. Reply to every question or thoughtful contribution to posts on your page. This will help begin conversations and further demonstrate your expertise. Commenting on your followers’ posts also helps drive those conversations.
Gaining your first 10,000 followers on LinkedIn will be challenging, but by providing value and engaging with your target audience, you can achieve it in no time.