How To Generate Leads From Website

Table of Contents

The biggest piece of increasing lead generation from your company website is to strategically place content marketing within the site, as well as strong calls to action and value emphasis throughout the page.

Throughout this article, we’ll cover the following topics:

  • What lead generation is

  • How to focus on generating leads

  • How to get more leads

  • The importance of getting leads from your website landing page

Read on to learn all about website lead generation and all that it can do for you.

What is Lead Generation?

Lead generation is the process of curating content towards your target audience in hopes of obtaining more leads and more customers from this content.

The lead generation process generally involves the curation of specific content which is then posted to a variety of sources to help with reaching a wide client base.

Here are some ways that lead generation can occur:

  • Creating lead generation websites

  • Posting content onto different digital marketing platforms

  • Gathering client testimonials for customer success

  • Using pop ups and other methods to draw visitors attention

  • Using search engine optimization in each blog post and other written content

  • Incorporating web design into images

When you generate leads from a variety of sources, you are essentially widening your customer scope and your client base as well.

Though there are many ways to generate leads, let’s outline exactly how you can expand your lead generating websites to optimize your lead conversion process.

Generating Leads for Websites: What You Need To Know

When you create your website pages, you should first be thinking about visual appeal and how your website is attracting website visitors.

What will potential leads think of your website aesthetically?

Many websites will seek to convert visitors based solely on how their website is visually constructed, but you need to go beyond the visuals and help to improve click through rates through other means.

Here are some items to consider when constructing your lead generating machine website:

  • Focus on your landing pages

  • Generate more leads through a call to action as much as possible

  • Make your website mobile friendly

  • Improve conversion rate optimization through valuable content and split testing

  • Make more conversions through dynamic content marketing

  • Consider each lead generation form as its own entity on your website

  • Track each website visitor through lead generation software

As a lead generation page, your website will serve as a beacon for obtaining leads and aiding in the conversion rate process.

Let’s go over all of the tools and strategies you’ll need to turn your website into a lead generation machine.

Start filling your sales pipeline today

How Do I Get More Leads?

In order to generate more leads from your website, you’ll need to focus not only on obtaining leads, but also lead nurturing through a sales funnel.

Use your existing customers as a resource– they have undergone your converting leads process and can likely offer you valuable feedback.

Your website should be focused around the acquisition of qualified leads, so be sure to place emphasis on your product or service at all times.

Here is what your web pages should include:

  • Accessibility for mobile devices

  • Contact forms for easy conversion

  • Quality content

  • Relevant content

  • A designated web page where most traffic will occur

  • A place to add forms

  • A link to your email marketing list

  • A phone number where your potential clients can reach the first person available

When a website visitor finds themselves on your site, they are early on in their buyer journey and likely looking to learn more about your business and what it provides.

Publish social proof, web design, calls to action, and other mobile friendly functions.

Make it easy to learn more about your business!

Let’s get into the importance of website cohesion and lead generation within these sites.

Importance of Lead Generation From Your Website

It may seem like a no brainer that customers create and pick up on trust signals from your website, but it is common for a business to over look their potential clients and what these individuals see from their websites.

If you focus on your lead generation from your website, you WILL get more leads.

As a digital marketing platform, lead generation websites are extremely important for potential customers in a few ways, especially when you are sending the right message from your site to your website visitors.

Here are some things that reiterate the importance of lead generation websites:

  • The value of social proof

  • Getting more traffic leads to more leads

  • Provides an example of a company product

  • Allows you to track your lead generation to see if you are getting enough leads

  • Customers get a glimpse of your business through your website

You want your website pages to draw leads in, not push them away.

It is important to note that your website serves as a landing page, allowing your potential customers to see what your mission is and how your business is run from a distance.

Make sure that your website reflects your business and draws people in.

You’ll get more leads from your website if you are always thinking about it from this perspective!

How Kennected Generates Leads From Website

Here at Kennected, we want every aspect of your business and marketing strategy to aid your lead generation, and this includes your website.

Not everyone places emphasis on their website when it comes to improving lead generation, so we want to make sure that this knowledge is available to those looking to improve their ability to acquire leads.

Make sure you are using your lead generation websites to your advantage!

Start filling your sales pipeline today

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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