Free Email Drip Campaign

Table of Contents

An email drip campaign aims to get new leads, customers, or prospects to take action by sending them a series of email messages.

Drip emailing is one of those must-have features in an email marketing service.

If you work in sales, you know the importance of effective communication with a client. But it often doesn’t go as planned.

Lack of personalization, ineffective subject lines, and random follow-ups — all this can delay or even compromise the deal. Drip email software helps eliminate this risk.

The current market is flooded with hundreds of best drip campaign software that claim to be equipped with a drip email facility.

So, to help you choose the best in the best drip email marketing software and tools blog, we have defined some of the top-class drip email services which will help you promote or advertise products online.

What Are Email Marketing Campaigns?

An email marketing message is a marketing message that is typically sent to a group of people.

Each email sent to a potential, or current customer could be considered email marketing in its broadest sense. 

These emails may contain advertisements, business requests, sales or donation solicitations, etc.

What Is An Email Marketing Tool?

To send drip campaigns, you’ll need a sales automation tool that allows you to schedule the emails in advance and target them to different segments of your lead base.

An email drip campaign is a sequence of emails automatically sent to your prospect list based on a certain action (for example, when the lead opens an email, clicks a link, books a meeting, etc.).

You set it up once, and after that action is taken, each recipient receives a certain set of emails in the predefined order and with a predefined frequency.

Suppose you want to use drip marketing automation to optimize your funnels

In that case, you’ll need to choose between many solid options, from tools that “just” send emails to full-featured CRMs with marketing automation that include drip email features.

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What Are Email Drip Campaigns Used For?

You can make a drip campaign for anything:

  • To nurture a freemium customer

  • To convert a blog subscriber

  • To deliver relevant content to leads from a certain industry

There are no limits to the type of campaign you can create, although there are a few common types.

Drip marketing is currently one of the most popular email marketing strategies, and according to the predictions of the thought leaders, it will only continue to grow its popularity.

There’s a good reason why more and more marketing specialists are turning to email marketing automation and stepping away from the regular mass-blast single-shoot emails.

Drip campaigns have an array of obvious benefits that make them a more effective form of email marketing and help them reach their full potential (read: get an impressive ROI).

Without efficient tools, marketers may end up spending a lot of time creating and sending out emails that don’t exactly look stunning.

This hinders productivity while dragging down your email marketing ROI.

Many companies settle for this situation because they’re not ready to invest in a tool to simplify the process. However, email marketing tools don’t necessarily have to be expensive.

You can find plenty of free email marketing tools that can help you save time and money.

Benefits of Drip Email Software

Besides, effective drip email software can bring your company to a new level by:


  • Saving your time and money

  • Providing targeted market segmentation and personalization

  • Helping you build and nurture strong relationships

  • Boosting audience engagement & loyalty

  • Helping you convert leads more easily and smoothly

HubSpot Email Marketing

HubSpot, probably best known for its marketing automation platform, recently launched a free email marketing tool that can support many small businesses’ transactional email needs.

Whether you need to send kickback emails from lead offers, thank you emails after purchase, or promote current campaigns, HubSpot email marketing’s free version can do that.

Popular features of HubSpot free marketing tools include:

  • Bulk emails that are tested and optimized for every device type

  • A simple, drag-and-drop editor that makes it easy to design professional emails

  • Extensive template library proven to drive customer engagement within the inbox

It’s built on the HubSpot CRM platform, so your emails will always be powered effortlessly by your customer data.

Never again will you have to ask dev or ops to pull the most up-to-date contact lists or subscriber preferences.

HubSpot’s free plan allows you to send up to 2,000 emails per month and store unlimited subscribers.

This free plan also comes with a CRM (all the CRM features are 100% free), customizable signup forms and popups, landing pages, ad management, live chat and bots, and more.

It’s a great way to set you up for success as you start.

If you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot offers premium features with Starter, Professional, and Enterprise editions of Marketing Hub.

Drip API

This feature allows you to connect your drip email service to other online business instruments, enhances your mailing strategy, and reduces manual work.

The more integrations, the more freedom you have.

API Drip tools need an API for integrating email functionality into other software applications or websites, depending on your business needs.

For example, offers a free API to perform actions with prospect lists, view statistics, etc.

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Drip emailing service MailGet is the cheapest email marketing software on this list, and it has various advanced features.

It allows you to connect multiple SMTP services at a time. You can create beautiful, eye-catchy emails without writing a single line of code using its drag-and-drop builder.

It supports the most popular SMTP services and requires no complicated hosting or setup.


Maropost is an email marketing software that helps you connect to your subscribers mainly via email, social, SMS, and web notification.

It is evolving to focus on eCommerce businesses and adding extensive reporting to its suite of features.

It has a drag-and-drop editor, but it lacks a bit of flexibility when it comes to heavily visualized emails. No doubt that it’s great for text-based emails.


Mailchimp is a leader in email marketing tools that you’ve probably heard of. Their free plan provides basic email marketing features such as email creation and scheduling.

This great email marketing tool is its smart recommendations feature, which provides valuable audience insights to optimize your marketing efforts.

Remember that the free version of Mailchimp limits you to one-step automation.

That’s great for automating your welcome emails and other similar drips.

Still, you’ll have to upgrade to a paid plan to take advantage of their full automation builder with multi-step drip campaigns that include time delays, conditionals, and more.

If you would like to upgrade to unlimited emails, it costs $11.00 per month – the catch is that you can only have up to 500 subscribers – which isn’t the case for some alternatives.

It is equipped with drip emailing, autoresponders, A/B testing, email personalization, analytics, tracking, and other helpful tools.

It’s also nice if you have an eCommerce store or plan on automating emails and you’d like to make your automation workflows more efficient.

Active Campaign

Drip email tools empower you to target relevant emails to specific groups of people.

ActiveCampaign stands out as a feature-rich option that gives you flexibility in your drip campaigns.

The sheer number of options available in the sidebar navigation and campaign builder can be overwhelming initially, but this fades quickly.

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MailerLite can be used for creating landing pages (for webinars, for example), pop-ups, and surveys from a single dashboard.

Features like the landing page builder make MailerLite stand out among free email tools in the market.

This, plus the heatmap testing, makes it ideal for startups, small to mid-sized businesses, and eCommerce stores that need good deliverability.

In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.

You can create responsive landing pages to match the emails you send, improving your chances of driving conversions.


Omnisend is a great free option for eCommerce stores.

You can still use this free email marketing software if you’re not running a store, but you’ll miss out on a lot of the unique functionality.

Omnisend is a must among these email service providers for users who are running online stores only.

It quickly pulls products from your store and generates beautiful, fun emails and opt-in forms to grow your email list.

Features of Omnisend include:

  • Create automation reports & A/B test campaigns

  • Retain mobile audience using mobile-friendly email templates

  • Send out automated emails for abandoned carts & order confirmations

It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.

You can use its comprehensive audience insights to send more relevant email marketing messages.


With Pabbly email marketing drip mailing service, you just have to create a series of emails, schedule campaigns, and add contacts. 

The emails will automatically be delivered at the specified date and time to the customer’s inbox without manual effort.

You can easily automate email delivery of different marketing campaigns using drip emailing features and reach out to customers when they are most available to interact.

FormGet mentioned after switching to Pabbly, their open email rate went from 5% to 43.69%. It’s almost a guarantee the drip emails will land in the customer’s inbox.

You also get free access to 500+ email templates that accept all types of customizations.

Still, if you want to design your emails, that process is also simplified by the drag-drop email builder, which is easy to use and helps you design eye-catchy emails.


With SendX, you get an easy-to-use platform, useful reporting dashboards, 24/7 customer support, and a pricing plan aligned with your needs.

You can choose a pre-existing template in the email editor, add custom fields, timer (to show scarcity), images, videos, etc.

By editing the HTML code, you can customize all your emails to look like an extension of your website/brand.

You can access all the features from day one. And to make the deal sweeter, you can get a 14-day free trial. No credit card is required.

Benchmark Email

Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on.

If you need to add images to your email, you can edit the image on the platform.

The email editor lets you add effects, stickers, and text to effectively send across your message.

You have the option to choose from tons of pre-designed templates based on industry, type, and occasion.

You can even use the code editor to build emails from scratch for the more HTML savvy.

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Email delivered via Sendloop are fully responsive and looks great on different devices.

This service is easy-to-use; you can create, send, manage and track different email campaigns simultaneously with this service.

Features like single or double opt-in confirmation, easy integration using webhooks, Google Analytics integration, email preview, and social share will also be a help.

Sendloop pricing is based on the number of subscribers. At any price plan, you can send unlimited emails.


EmailOctopus is a simple email marketing tool on the Amazon SES infrastructure.

While the free plan doesn’t offer as many features as some of the other free email marketing tools on this list, it allows a lot more emails per month than most.

You can send unlimited emails from as many addresses as possible. This makes it the perfect solution for a small agency or entrepreneur representing other brands.

It also integrates with third-party apps like MailOptin, WordPress, and Zapier, so you can seamlessly exchange customer data between different tools.


Sendinblue has a great free plan (unlimited contacts), support for SMS text message sending, SMTP, in-depth analytics, and powerful marketing automation features in the same dashboard.

Sendinblue is also headquartered in France, so you’re guaranteed to comply with GDPR.


Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns.

Customize any pre-designed templates and create responsive emails to impress any recipient, no matter which device they use.

If you work with a team, you’ll love the platform’s real-time collaboration feature that allows for seamless collaboration.


SendPulse is a marketing automation platform, but its email marketing feature is the most popular.

It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor.

You can set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger, and other variables.

SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers.

It lets you analyze each subscriber’s open and click rates and the read and unread rates.

Optimize Email Campaigns With A/B Tests

Use A/B tests to learn which subject lines get the most opens, and which content drives engagement and sales.

Dive even deeper into your data to see who’s engaging with each email and when, the most popular content, and more.

Then design new email marketing campaigns that will take conversion rates to new heights.

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Choosing Your Email Drip Campaign Software

Whether you simply want a drip campaign that welcomes new subscribers to your email list, or you’re looking for a way to optimize your funnels with personalized automation, there’s a tool to get started with drip email marketing.

Automated email campaigns—AKA drip email campaigns—can save you endless repetitive work and remove the potential for human error.

If your SaaS provider only gives you a strictly defined number of features, think twice before buying their plan.

Small businesses and marketers should be able to make the most of them while saving time and money.

Even if you need to upgrade to accommodate your business needs, you’ll find that many of the paid plans are affordable and flexible enough to fit your budget.

Great service will offer you additional tools, features, solutions, flexible and tailored pricing plans, dedicated customer care, and an overall feeling of comfort and growth.

If you still hesitate about which drip tool to choose, read other businesses’ feedback on the email tools of your choice.

Looking for a way to run your email marketing efforts without breaking the bank?

The marketing tools on this blog will sometimes allow significant savings without spending a penny.

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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