Reaching out to your prospects on social media is one of the most reliable ways to increase your revenue and boost brand awareness. But it can also be stressful and tedious, especially if people don’t respond. In some cases, you can even end up getting marked as a spammer and having your profile suspended.
There are proper ways to approach people on social media so that you can get a response. You need to have the right message, offer proper value, and use personalization. And sometimes it’s all about messaging the right targets.
Here we will talk about how to combine social selling techniques with LinkedIn retargeting ads to get more responses.
What is Social Selling?
Social selling is a marketing technique that involves the use of social media to develop relationships with leads. It is way more effective than randomly selling to strangers because a lot of people don’t like being sold to. Building relationships can develop trust, and it gives you the opportunity to show your value.
Instead of selling your product, you need to work on helping people achieve their goals and solve their problems. That’s what social selling is all about.
LinkedIn is one of the best platforms for social selling because it is full of professionals, CEOs, and decision makers. Rather than promoting yourself on Facebook, where people go to look at family pictures and memes, you can communicate with professionals on LinkedIn.
According to LinkedIn, 78 percent of salespeople who leverage social selling outsell their peers.
Retargeting Ads on LinkedIn
When you look up a product on Amazon, notice how you suddenly get ads for it in other social media? That’s what retargeting is. Retargeting is the strategy of targeting people with your ads who have already expressed interest in your business.
It’s obvious why this is one of the most effective targeting strategies out there. Criteo reports that site visitors who are retargeted are 43 percent more likely to convert. They’re already interested in what you’re offering—they just need a bit of a push before they convert. Your retargeted ad may be just what they need to make their decision.
Retargeting can be done on LinkedIn, Facebook, Google Ads, and Twitter. But LinkedIn is one of the best platforms to do it if you’re a B2B marketer, because of the social selling factor.
How to Combine Social Selling with LinkedIn Retargeting
So now we’ve established that social selling, retargeting, and LinkedIn are all very powerful tools in an entrepreneur’s arsenal. So how do you use all of them in your campaign?
You can use LinkedIn to create a retargeting audience based on data from video ad views, website visits, and lead gen forms. You’re targeting people who have already interacted with your brand on some level.
Whether they visited your website, followed you on social media, or clicked on an ad, you can retarget them. These are the targets that are most likely to convert.
As a side note, LinkedIn also lets you retarget “lookalike” leads that have similar characteristics to your audience.
After finding your retarget audience, you can create your ads with social selling in mind. The goal is to create relationships, so make sure you build on the trust you’ve already established with your audience.
When creating a new ad campaign, make sure you exclude existing customers so you don’t waste your ad budget on people who have already converted.
Your ad can highlight aspects of your business that already appealed to them. A personalized approach can go a long way. Use your LinkedIn retargeting ads to highlight their pain points and how you can help solve their problems. Talk about the value you can give to them, rather than just selling the product.
Combined, social selling and retargeting can help businesses connect and convert qualified leads, so you don’t waste your time messaging people who aren’t interested in what you have to offer.
To make your LinkedIn outreach even easier, use LinkedIn automation.
Imagine being able to send personalized messages to everyone in your retargeted audience automatically. Whether they buy from you off of one message or just connect with you on LinkedIn, you win. You can do this with the help of the best LinkedIn automation tool out there: Kennected.
Kennected brings you the power to send personalized messages and follow-ups to everyone in your desired demographic—automatically. Just use LinkedIn’s data-rich filters to identify your target audience, copy the URL into Kennected, and just launch your campaign. Kennected will send your messages one by one, as if you were sending them yourself.
You don’t have to waste time messaging your retargeted audience manually. You can focus on building relationships with them. Kennected gives you a steady stream of leads, connections, and meetings.
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