Social media has changed the way products and services are sold. It shifted the landscape completely, and now marketers have to be tech-savvy in order to keep up with the competition. Since everyone is online, it is much tougher to rise from the crowd and stand out from the rest. But this is also a good thing, because all of your ideal clients are now online.
When used right, social media can empower business owners, marketers, and sales reps in an organic manner. It even reduces the need for cold calls, opening the door for warmer introductions and friendly conversations.
This also applies to commercial insurance agents. If you take advantage of social networking sites and the fact that everyone has a profile nowadays, you can find more leads and sell more insurance.
You may be tempted to go for the usual route of Facebook, Twitter, and Instagram. But when it comes to lead generation for commercial insurance, LinkedIn is the way to go. Those other social networking sites have their own uses, but LinkedIn is the site you want to use if you want to find leads online.
How to Get Insurance Leads on LinkedIn
LinkedIn is the biggest platform for professionals online, with over 675 million users in 200 countries. Its professional focus means that it is full of leads and prospects. People are on LinkedIn because they want to expand their network. LinkedIn members are ready to do business.
Let’s start with the basic tips for getting insurance leads on LinkedIn. First, you want to attract people to your LinkedIn by creating a well-optimized profile. Your profile should be detailed and comprehensive. Use keywords that explain your business in detail. Make sure to fill out the LinkedIn profile completely: complete profiles are more likely to appear in search results.
You want your profile visitors to know exactly who you are and what you can do for them. So your LinkedIn profile should display that you are an insurance agent specializing in commercial insurance. The more comprehensive your profile, the better chance you have of ranking high in LinkedIn search results.
Believe it or not, these search results can help drive more business to your company.
Another way to attract leads is by posting high quality content regularly. If you post content like articles, videos, and images, you establish yourself as a thought leader in your industry. Prospects are more likely to trust you if they can see that you know what you are talking about.
Use your company blog and share the link on your LinkedIn profile to drive more traffic. You can also share curated content that are relevant to the interests of your target audience.
Now that you have set up your profile for success, you can do more than just wait for leads to come rolling in. At the end of the day, LinkedIn is a social networking site, and you can take advantage of its social aspect to connect with more people.
Actively connect with those in your network. Once you have connected with colleagues, former co-workers, friends, and relatives, you can start sending connection requests to email contacts and other prospects. The more connections you have, the easier it is to get your name in front of the right people.
Join LinkedIn groups: there is a LinkedIn group for almost every type of professional. You can even take the initiative and start your own LinkedIn group.
How to Connect with C-Suite Leaders on LinkedIn
C-suite executives are considered the most important and influential individuals within a company. They are some of the most valuable leads for your commercial insurance company. The good news is that you can find many C-level executives on LinkedIn: including CEOs, CFOs, COOs, CCOs, CSOs, CHRMs, CGOs, and more.
To connect with them, first you need to do your research and find C-suite leaders who are already connected to the people you know. These mutual connections can go a long way. If your network is not connected to any C-suite executives, then sending a cold email is still a viable option.
When sending a connection request, always personalize your message according to the person you are talking to. Chances are they will ignore your message if you think you are spamming them and sending your connection requests in bulk.
Kennected is an automation tool that can help with that because it schedules your messages and lets you personalize each one so that your leads are more likely to respond.
Why LinkedIn is Where C-Suite Executives Spend their Time
Modern CEOs are leading the way for their organization’s digital transformation. C-suite executives understand the power and potential of social media, and so they are the ones who use it the most. They recognize the unique benefits that LinkedIn offers, especially because it is the largest professional platform online.
Not only is it a powerful tool for connecting with other professionals, LinkedIn is also a powerful content machine. Companies can use it to create, find, or engage with content—which can drive sales and establish their brand.
If you’re looking to connect with C-suite leaders, LinkedIn is where you will find them.
How Kennected Helps Commercial Insurance Agents Sell More Insurance to Qualified Prospects
Research is the key to determining the quality of your leads. Luckily, there are LinkedIn automation tools that can help make this process easier.
Kennected is an automation tool that uses LinkedIn’s data-rich filters to help you find the most qualified leads so that you can connect with more people at scale. Kennected brings you a steady stream of connections, sales, and appointments. Once you’ve found your ideal clients using Kennected, you can also use it to send personalized messages and follow-ups. Kennected saves you a lot of time and energy, allowing you to focus on more important tasks like talking to your leads.
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