For those who are involved in multilevel marketing or MLM, the challenge is to find leads or people who might be interested in the product, service, or business that they are offering. It can be as simple as reaching out to people you know or creating a website, but lead generation is tricky because there are so many businesses that are doing it.
Pour se hisser au sommet et créer un flux constant de pistes dans ce secteur concurrentiel, il faut bien faire les choses. Heureusement, l'internet offre un grand nombre d'outils, de stratégies et de techniques qui peuvent faciliter la génération de pistes pour le marketing à plusieurs niveaux.
Nowadays, you can optimize your website, build an email list, provide free content, leverage social media, , and develop referral programs to generate solid leads that can eventually translate into sales.
Comment obtenir des pistes de MLM sur LinkedIn
The key to proper MLM lead generation is connecting with the right people. This means that the first step towards getting MLM leads online is identifying the target audience and knowing where to find them virtually. For business owners with a younger audience, for example, a lot of millennials are spending their time on Twitter and Instagram. Facebook is used by a much wider range of people. LinkedIn is where professionals go to find connections.
Identify the people who are most likely to want or need what you are offering and connect with them. Whatever strategy you use for MLM lead generation, it will only work if it is focused on the target audience. Consider their needs, desires, and how your product or service can fulfill them.
A lot of MLM companies recommend starting with a “warm market”—this is a list of 100 people that the business owner knows personally. These people are most likely to being offered because they already know the person offering them. This is not just because they like you, but also because most sales are based on whether or not the consumer trusts the brand they are buying from.
This is why a company’s social networking profile, website, or any other online profile has to have a logo or a headshot of the owner. This makes the brand recognizable at a glance, and it also helps people be a little more open to business. Therefore, the warm market is not a bad place to start as it is already full of leads. However, if the business owner approaches without a good strategy, this technique could backfire and end up annoying friends and family, so it’s not entirely foolproof.
De nombreuses sociétés de MLM proposent votre propre site web ou une page sur leur site. D'autres vous permettent de créer le vôtre. Créez si possible votre propre site web, car cela vous permet de vous différencier de vos concurrents.
Comment recruter pour les MLM sur LinkedIn
When it comes to lead generation, there is always a system to follow. The first step is reaching out to the target audience and letting them become aware of the brand so that they can take an interest in what is being offered. This can be done manually by sending connection requests and messages to initiate a conversation. It can also be automated such as Kennected, which helps send personalized messages and follow-ups automatically, so business owners can spend their time focusing on warm leads.
Une fois que le prospect a exprimé son intérêt, vous pouvez l'inviter à s'inscrire à votre liste de diffusion afin qu'il puisse continuer à recevoir des mises à jour sur des sujets qui pourraient l'intéresser, comme une promotion, une vente ou un nouveau produit. La meilleure façon d'inciter quelqu'un à s'inscrire à une liste de diffusion est de lui offrir un contenu, une vidéo, un blog, etc.
Rédiger des articles ou des billets de blog et les offrir gratuitement en échange de leur adresse électronique est une bonne approche.
Getting leads is a tricky process that can get tedious very quickly. That’s why an online tool that helps automate certain aspects of this process can go a long way. Visit kennected.org to learn more.