If you are selling financial services and your organization is not using social media effectively, then you are losing business to your competitors. Nowadays, the use of social networking platforms is no longer optional. Either adapt to these new trends, or fall behind.
Researchers found that 84 percent use social media in the finance industry at the advisor level. Ninety-two percent of them said that social media helped them gain new clients.
If you’re going to start using social networking sites to sell more financial services, go for LinkedIn. Focus on this website because it is the largest platform for professionals online. Here is where you will find the most qualified leads.
In this article we will discuss the best ways to utilize LinkedIn’s massive reach and get the most out of it.
How to Sell More Financial Services through LinkedIn
Finding new clients is not the only benefit of social media, although that is one of its greatest assets. When it comes to selling financial services, social media can help you start conversations with potential clients and maximize business with current clients.
LinkedIn, in particular, has over 675 million users: which makes it one of the best tools for reaching your sales goals.
Use LinkedIn for Networking
Don’t be afraid to use your LinkedIn network to get more leads. Ask for referrals from clients, friends, family members, and everyone in your network. Do not assume people will refer you to others without prompting. Even acquaintances who are most willing to give you referrals might forget to do so—don’t hesitate to remind them.
The key to using LinkedIn is being proactive. Request referrals from your 1st degree, 2nd degree, and 3rd degree connections, and then start expanding your network. Most people don’t even think about the connections they have. It’s as simple as asking someone if they know someone else who might benefit from your services. That alone can go a long way.
Take care of your LinkedIn network and use it to connect with more people while building rapport. Prospects won’t share their financial goals with you if you don’t gain their trust. Once trust is developed, you can uncover their needs and desires. And when you understand their goals, you can make the right recommendations.
Provide Value through Content
Having conversations with prospects is only one way to use LinkedIn: you can start gaining people’s trust by providing value through content. Posting high quality content on your website and then sharing the link on LinkedIn is a great way to drive traffic. Not only will you attract more people’s attention, you will also be able to prove your expertise on the subject matter. People are more likely to trust you if they see your value right away.
Do not lead with a pitch. Instead, offer something valuable. Using content like articles, press releases, blog posts, and videos, you can demonstrate your expertise and establish yourself as a thought leader in your industry. Don’t forget to use organic SEO to rank higher in search results. This is a good way to generate leads in the long run.
With your current network, you can offer to evaluate their current portfolio and make suggestions. Offer to share research conducted by you or your company. Whatever you offer, make sure that it adds value to the buyer without selling to them. Your goal is to generate more conversations.
LinkedIn is a powerful social networking tool if used properly. To take your lead generation efforts even further, use Kennected.
Kennected is a LinkedIn automation tool that can find the most qualified leads for you, so you don’t have to waste your time spraying and praying on LinkedIn. It fine tunes your outreach using LinkedIn’s data-rich filters. Once you’ve found your ideal targets, you can use Kennected to set up and send personalized messages automatically. It also has an automated follow-up and reply detection function, among other features. Book a demo today to learn more about how Kennected can help you generate a stream of sales, connections, and appointments.