Kennected

Fan-Driven Marketing For Films & TV

HBO’s Pia Chaozon Barlow talks about recapturing the magic of Game of Thrones with spinoff House of the Dragon; Paramount’s Marc Weinstock talks blockbusters. 

Five Paramount movies have opened at #1 in 2022, including Top Gun: Maverick.

Barlow says it starts with taking cues from fans. A trickle of data has turned into a torrent thanks to social media & digital tracking.

Here is what the article states –

The plethora of data makes targeted messages possible. Marketers look beyond demographics to target viewers’ other interests. Weinstock says before “Top Gun: Maverick’s” release, his team knew “if you were a male over 35 or 40, you were like ‘Yep! I’m super excited to see this movie, I cannot wait.’” Other demos, though, were not as enthusiastic. “And so we were like ‘OK, let’s go get those other audiences.’”

That’s where targeted marketing came in. The film has a sailing sequence, so that was pushed out to mariners. Tech enthusiasts were told there were sequences shot with six Imax cameras in a jet. Others got messaging on the diversity of the young cast. “Audiences could say ‘Oh, there’s something here for everyone.’ I think that’s our role, to create a campaign with different access points for different audiences.’

Read the full story here

Data-driven strategies are becoming easier to craft because of lead automation tools like Cloud Kennect.

Kennected launched a competing lead generation tool (Cloud Kennect) that is BUILT on lead data. This is because the BEST place to perform lead generation is LinkedIn.

It’s no secret there’s data galore to be had on social media & LinkedIn is no different. 

Here’s a quick link to our tool and website for additional information to make it easier for you.

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