Facebook is one of the biggest social networking platforms today. And if you are looking to grow your coaching business, then you should be using it actively.
Used properly, Facebook can be a huge asset for your business. The fact that it has 2.7 billion users around the world means that you are likely to find your target audience here. Facebook is full of high quality leads that you can potentially connect with and convert into clients.
Today we will be talking about one particular Facebook feature that can help you achieve your career goals: Facebook Groups. We will discuss how you can use it to grow your coaching business and convert more leads.
Use Facebook Groups to Land More Coaching Clients
Facebook groups allow you to connect with friends, acquaintances, and people with similar interests. There are groups dedicated to all kinds of topics: art, music, sports, gaming, celebrities, memes, news, etc. Groups are there to serve as an environment where people can discuss broad and narrow topics alike.
For marketers and business owners, it is generally a good idea to only join groups that you can fully commit to. Don’t join three or four groups all at once if you can’t dedicate enough time and energy into them. Otherwise you might just feel overwhelmed.
By joining only a handful of Facebook Groups, you can fully contribute to each one and become an active member of the community. That is the key to success when it comes to Facebook Groups.
However, if you are planning to use Facebook as your primary social media tool, then you can definitely join more groups than that. Some dedicated coaches are part of over 10 groups within their niche—and they regularly trim their list of groups by removing the ones they are not actively participating in.
Find out where your target audience is and join the groups they belong in. As a general rule, make sure you follow all the rules of each group you join. Some groups have the standard rule against self-promotions, so keep that in mind.
Most Facebook groups will remove posts that don’t follow the rules and sometimes even kick members out.
Be an Active Member in Each Facebook Group
Posting on a Facebook group is a great way to be remembered by the other members. If you post memorable content on a regular basis, you can easily develop clout and start making a name for yourself.
But that doesn’t mean you should spam the group with content. That may be against the rules, and you may also end up annoying other members. You might get the opposite effect of what you’re going for.
In fact, you don’t even have to post content to become an active part of your Facebook group. Commenting on posts that you find interesting is a good way to start building that familiarity between you and the other members of your group. Just a few comments in each group per day should do the trick.
Introduce Yourself by Introducing Your Value
Now that you’ve become a familiar presence in your Facebook groups, you should start introducing yourself by sharing your knowledge and offering your expertise. As a coach, this is the best way to demonstrate your value and establish yourself as a thought leader in your field.
You can do this by posting valuable content—as long as it is relevant to the group you are part of—and encouraging discussions.
Another way to do this is by answering questions. When people post questions on the Facebook group, you can take it as an opportunity to share what you know. This is an effective way to promote your coaching business without actually “promoting” yourself.
But if you want to take a more direct approach, you can always add a “soft sell” after answering someone’s question. You can say something along the lines of: “I hope this information helps! If you are interested, I would love to chat with you more. Let me know if we can schedule something.”
Don’t hesitate to give virtual assistance to other members of your Facebook group. It also helps improve your image as a nice and approachable person. Even if they are not interested in your services, you will be remembered for future projects.
As long as you are giving them value, a light promotion is welcome.
Optimize Your Website or Facebook Page
Being a part of a Facebook Group is fun and engaging. You may even learn something from other members of your community. Eventually, you should be able to grow your coaching business with the help of the strong relationships you’ve built within these groups.
If you want to make this happen, you should optimize your professional website or Facebook business page so that you can impress your prospects. Once you are able to convince fellow group members to visit your website or FB page, you want to make sure they are impressed by what they see.
Your page needs to have all the info they need about your coaching business, including the programs you offer and all your contact information.
If someone is really interested in your services, they can click on your page and potentially become a client.
Facebook groups are great for marketers who want to connect with a larger community and develop strong relationships. Just follow the rules, don’t spam other members, and be an active and helpful part of the community. This is an organic way to grow your coaching business and create a stream of leads and connections.