LinkedIn is a very valuable social network for businesses, professionals, and especially B2B sales reps. While Twitter and Facebook hold a lot of value when it comes to social selling, many organizations still gravitate towards LinkedIn because it is designed for the purpose of building connections between professionals.
LinkedIn recognizes this advantage and has taken many steps to maintain this reputation. Its Sales Navigator feature is another bid to secure its spot as the top social networking platform for B2B marketing. It was made to empower sales professionals and help them establish relationships with customers and prospects.
“Tapping into the power of our network of 313 million members, and the data that underlies it, we make it easy for sales professionals to stay updated about key accounts, focus on the right people, and build trusted relationships along the way,” said Mike Derezin, Vice President of Sales Solutions at LinkedIn.
Here are a few important things users should know about the LinkedIn Sales Navigator.