One interesting trend that’s worth noting if you are a marketer or a business owner is that many shoppers today are starting their path to purchase on one device and ending it on another one. Sometimes they look around in a store and then purchase it online. Sometimes it’s the other way around.
This is because of modern technology: consumers now have more ways to access the products and services they want. This is also why relying on one platform alone to market everything is no longer a viable strategy. We need new ideas to keep up with the growing demands. And if you don’t adapt to these changes, you’ll get left behind by your competition.
You need omni channel marketing. To put it simply, you need to be everywhere your ideal customers are. Today we will be talking about what that means.
What is Omni Channel Marketing?
Omni channel marketing is all about delivering a consistent experience for shoppers across all devices and channels. No matter where they are shopping from, they need to get all the information necessary to make a decision. The value you provide should also be consistent in all your marketing platforms.
The main goal of omni channel marketing is to make your products and services as accessible as possible. By making the shopper experience convenient, you are increasing your chances of converting them. You can boost your revenue significantly by using this approach.
In fact, businesses that use omni channel marketing see bigger gains. Shoppers that take a long purchasing path are highly valuable. People who research products online before making a purchase tend to spend more money than those who don’t.
It’s about providing a seamless experience. Whether they are using a desktop computer, a laptop, a mobile phone, etc.—they can learn about your product, buy it, or get redirected to the site where they can make their purchase.
Consistency is the most important part of omni channel marketing. You want to be there, no matter how a shopper is interacting with you. If they view your product on Instagram, you should send them an email promoting that same product.
Effective omni channel marketing is personalized based on the shopper’s behavior and preferences.
If you want to get started on omni channel marketing, LinkedIn is a good place to do it. LinkedIn is a social networking platform with a focus on building professional relationships. This means it is full of high quality leads that are more likely to convert. If you establish a relationship on LinkedIn, it is much easier to reach your targets outside of the platform.
One good example of this is with the use of Kennected, a LinkedIn automation tool that brings you smart prospecting on autopilot. When a lead connects with you on LinkedIn, you can get their email address, phone number, and other important information right inside your Kennected dashboard. This means you can ask them to join your email list, SMS list, or both.
With LinkedIn and Kennected, you can be anywhere your ideal customer is.
Imagine sending thousands of personalized messages to every single one of your audience that has a LinkedIn account. Kennected is the safest way to do that.
This automation tool not only personalizes your messages and follow-ups so that you get more responses, it also sends your messages one by one—as if you were sending them yourself. Kennected doesn’t send messages in bulk. This will let you put your prospecting on autopilot without risking your LinkedIn account.
Once you get a reply, you can just jump into the conversation and start building that relationship.
We know that you’re not supposed to sell right away. The goal of your outreach should be to get those conversations going. You should only sell once you’ve established that trust and learned about your target’s pain points.
This is why Kennected takes a personalized approach. We teach you how to fish instead of just giving you fish. Kennected brings you a steady stream of leads, connections, and meetings, so you can have predictable revenue. It also makes omni channel marketing a lot easier.
Once you start talking to your leads on LinkedIn, the sky’s the limit. You can add them to your email list, invite them to your website, etc. But focus on developing that relationship, so you are always welcome to communicate with them.
Technological advancements, accessibility of store locations—these are the factors that make omni channel marketing a necessity in today’s landscape. LinkedIn and Kennected will help you adapt and rise above your competition. Book a demo with Kennected today to learn more.