Video marketing is one of the most effective strategies that brands can use to advertise their products and services. Whether you’re running a huge corporation or a small business, videos can help you gain more visibility online.
In this age of social media, the best way to attract a large audience is by posting high quality videos. People love watching them. The fact that videos have movement, audio, and text make them naturally appealing to viewers.
You can combine all of the elements that make other content types effective and then present them in one easy to digest format. That’s why videos are so popular. In fact, people spend more of their time online watching videos than reading text-based content or looking at images. With video marketing, you can increase your sales as well as brand recognition.
There is a huge demand for informative and entertaining videos out there. And there’s no shortage of content. Every second, there are thousands of videos being uploaded by countless content creators and brands. So even though video marketing is undeniably effective, it’s not very easy to stand out.
If you want to make the most out of video marketing, you need to know what makes a good advertising video. That’s what we’re going to talk about today. Here are some tips on how to immediately improve your advertising videos.
Start Strong and Make a Good Impression
For an advertising video to be effective, you need to make a good impression right off the bat. People won’t hesitate to click away from your video if it’s boring or uninteresting: there’s a sea of content out there that they can watch instead.
That’s why it’s important to start strong. Video marketing experts recommend putting your best 8 seconds of content at the beginning of your video. This will act as a way to get them hooked enough to watch the rest.
People have short attention spans and you need to learn how to work around that. When people encounter a video on their news feed or timeline, they stop scrolling. Use that to your advantage. Make the first few seconds of your video count so that people don’t just scroll away.
The start of your video should have an interesting hook. It should tell them something about what they are about to watch. Or it could set the tone for the rest of the video. If your ad is supposed to be funny, make sure that it is funny right away. The audience should recognize what your video is about so they can decide whether to watch it or not.
If your video is supposed to be informative, try starting off with a fact or a question. Either way, it’s better than starting with a typical greeting or something boring. Be creative and go for something unexpected.
Apply this tip based on the type of video you are making. Different videos can have different approaches. The important thing is to keep it interesting.
Put Your Brand in the Spotlight
On top of delivering value and entertainment, your video should accurately represent what your brand is all about. It should highlight what makes your brand great. Not only will this improve brand recall, but it will also make your video far more memorable.
The content and the value you give to your audience is what will convince them to watch the whole video. Your branding is what they will remember you by. If your video has both of these qualities, it will bring you more conversions and sales.
Show, don’t tell. Usually, you’re supposed to tell people why they should choose your brand. But in this case, you can use your video to show them your brand’s value. One of video marketing’s biggest benefits is that it lets you showcase real examples of what you are talking about. This is your opportunity to highlight all of your brand’s greatest qualities.
People love hearing stories, so don’t hesitate to tell them your brand’s stories. But at the same time, make sure you keep it authentic. Otherwise they are not going to be able to build that emotional connection with your business. That’s the key to finding loyal customers.
If you want your video to make an impact, it should give value to your audience and showcase your brand while keeping it authentic and honest. That’s not an easy balance to achieve, and that’s the challenge most marketers face today. Overcome that challenge and your advertising video will be that much more effective and impactful.
Keep it Short
Like we mentioned earlier, people have short attention spans. If your video isn’t absolutely captivating, they are not going to watch it to the end. To work around this, you need to post shorter videos. In general, shorter videos that are around 30 seconds to 3 minutes long tend to do better in terms of views and engagement. Some videos are even shorter than that.
Shorter videos are watched, replayed, and shared more because of their easy to digest format. Therefore, if you are trying to capture the attention of a large group of people, this is the best way to go.
Save your longer videos for people who are further along into your sales funnel. The people who are closer to making a sale need more information before they can decide on their purchase. These are also the people who are more engaged with your content and willing to watch more.
Although short videos are way more popular, long form content still has its place in your overall video marketing strategy, so use them wisely.
Don’t Forget Your Call to Action
Your advertising video should highlight all the great things about your products and services all while delivering value to your target audience. But there’s still one more ingredient that’s missing here, and that’s your call to action.
Once your video has successfully captivated your audience, they want to know what to do next. This is the part where you tell them to buy your product, visit your website, check out your other offerings, etc. The call to action depends on your goals for that particular video.
Most marketers put their calls to action at the very end of the video. That’s because viewers in general don’t like to be sold to. Your call to action should be aimed at people who are engaged enough to watch your whole ad or marketing video.
Your call to action should encourage people to take the next step into your sales funnel, whether it’s to sign up for an account or subscribe for more videos. Your strategy should be based on your goals for that particular video, so it doesn’t have to be the same call to action all the time.
Keep these tips in mind while making your videos and you will find more success in your marketing campaign. Get creative, start making impactful videos, and launch your video marketing campaign today.